Director, Digital Marketing
Company: SIG SAUER
Location: San Francisco
Posted on: August 6, 2022
Director, Digital MarketingSIG SAUER, Inc. is a leading provider
and manufacturer of firearms, electro-optics, ammunition, airguns,
suppressors, and training. For over 250 years SIG SAUER, Inc. has
evolved, and thrived, by blending American ingenuity, German
engineering, and Swiss precision. Today, SIG SAUER is synonymous
with industry-leading quality and innovation which has made it the
brand of choice amongst the U.S. Military, the global defense
community, law enforcement, competitive shooters, hunters, and
responsible citizens. Additionally, SIG SAUER is the premier
provider of elite firearms instruction and tactical training at the
SIG SAUER Academy. Headquartered in Newington, New Hampshire, SIG
SAUER s workforce is located across eight locations in the United
States. The tremendous growth of SIG SAUER has fueled outstanding
opportunities for experienced professionals to join our team.
The Director, Digital Marketing reports to the VP of Marketing and
oversees the holistic digital marketing strategy for the
company.Job Duties & Responsibilities:
*Leads and champions all aspects of digital marketing across the
consumer website, CRM efforts, and eCommerce.
*Develop and implement strategies to drive digital objectives,
goals, and measures.
*Leads and champions all digital optimizations, measurements, and
*Developing and managing digital marketing campaigns as part of
*Leads and manages all aspects of company SEO/SEM.
*Responsible to take eCommerce revenue to new, higher levels, in
FY22 and help position the organization as a strong digital-centric
*Managing future resigns of the company websites, eCommerce, email
marketing, SEO, and digital analytics.
*Develop and manage email marketing strategy.
*Responsibility for planning and budgetary control of all digital
marketing and eCommerce efforts.
*Evaluating customer research, market conditions, and competitor
*Measure and report performance of all digital marketing campaigns,
and assess against goals (ROI and KPIs).
*Identify trends and insights, and optimize spend and performance
based on insights.
*Utilize the strong analytical ability to evaluate end-to-end
customer experience across multiple channels and customer
*Collaborate with agencies and other vendor partners.
*Evaluate emerging technologies and provide thought leadership and
perspective for adoption where appropriate Key member of Marketing
Lead Team. Education and/or Experience:
*Bachelor s degree in a related field.
*Experience working with Magento, Oracle-Eloqua, and Monetate is
*Minimum of 7-10 years experience leading digital efforts for a
consumer brand, with emphasis on CRM and eCommerce.
*Experience managing SEO and Affiliate programs.
*Experience with Google Analytics and Google Tag Manager.
*Strong understanding of the current market and industry digital
marketing concepts, strategy, and best practices.
*Able to lift up to 25 pounds.
*Must wear Personal Protective Equipment (PPE) which is required in
SIG SAUER, Inc. is an Equal Opportunity Employer and all qualified
applicants will receive consideration for employment without regard
to race, religion, color, sex, gender identity, sexual orientation,
age, non-disqualifying physical or mental disability, national
origin, veteran status or any other basis covered by appropriate
Keywords: SIG SAUER, San Francisco , Director, Digital Marketing, Executive , San Francisco, California
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