Lifecycle Marketing Manager

Company: Afterpay
Location: San Francisco
Posted on: May 16, 2022

Job Description:

Company Description Since we first opened our doors in 2009, the world of commerce has evolved immensely --- and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn---t work together. So we expanded into software and started building integrated, omnichannel solutions --- to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we---ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place. Today, we---re a partner to sellers of all sizes --- large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together. There is a massive opportunity in front of us. We---re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same. Job Description As a Lifecycle Marketing Manager, you will help develop and execute communications strategy to increase activation, retention, and engagement of Afterpay and Cash App customers across owned channels, including email, in-app messaging, and push notification. We---re looking for someone who has previously shaped and successfully managed CRM comms strategy with proven results that deliver to business objectives. We are much more than our job descriptions, but here---s where you will begin Build and manage the North American CRM core lifecycle marketing strategies to activate, onboard, engage, educate, cross sell, and retain clients through the customer journey Drive end-to-end execution of lifecycle campaigns. This includes developing campaign strategy, driving the creative review process, collaborating with designers and copywriters, identifying target audience segments, and capturing and reflecting feedback from multiple stakeholders Build dynamic customer journey flows with actionable trigger points to drive conversion and engagement based on customer insights Contribute and build the CRM personalization strategy to ensure CRM communications are relevant and personalized to individual customers based on customer attributes, shopping behavior and segmentation. Establish a strong working relationship with cross-functional stakeholders across our Product, Product Marketing, Analytics and Data Science, Partner Marketing, Retail, Creative, and Marketing teams to meet ambitious growth CRM targets. Create experimentation roadmaps and execute a rigorous A/B testing agenda to enhance campaign effectiveness. Maintain performance and health of the email, push and SMS channels with regard to audience segmentation, content, list hygiene, and deliverability Conduct regular, extensive experimentation to facilitate rapid learning and application of learnings and insights Work with our Analytics team to measure the impact of each campaign, and develop ways to scale, but also be able to self-serve basic campaign results, develop benchmarks, and report regularly on campaign progress and performance to marketing stakeholders Deeply understand our US and Canada consumers and identify opportunities for growth and optimization. Qualifications 6 years of experience in CRM. You have a passion for CRM and email marketing. Your head will be abuzz with things we should be doing - developing and analyzing successful CRM campaigns, and planning and launching an impactful program. You have experience within a high growth eCommerce, financial services or retail environment. You---re highly creative with experience devising campaigns that engage, inform and motivate a target audience. You---re a strategic and analytical thinker. You have a customer-first mindset. You follow through, you show up, and make it happen, fast. You like to keep it real with your actions, be brave with your decisions, do the right thing for all our stakeholders and shape the future with excitement. Additional Information We---re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we---re doing to build a workplace that is fair and square? Check out our ID page. Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis. Perks We want you to be well and thrive. Our global benefits package includes: Healthcare coverage Retirement Plans Employee Stock Purchase Program Wellness perks Paid parental leave Paid time off Learning and Development resources Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

Keywords: Afterpay, San Francisco , Lifecycle Marketing Manager, Executive , San Francisco, California