Lifecycle Marketing Manager
Company: Afterpay
Location: San Francisco
Posted on: May 16, 2022
|
|
Job Description:
Company Description Since we first opened our doors in 2009, the
world of commerce has evolved immensely --- and so has Square.
After enabling anyone to take a payment and never miss a sale, we
saw sellers stymied by disparate, outmoded products and tools that
wouldn---t work together. So we expanded into software and started
building integrated, omnichannel solutions --- to help sellers sell
online, manage inventory, run a busy kitchen, book appointments,
engage loyal buyers, and hire and pay staff. And across it all,
we---ve embedded financial services tools at the point of sale, so
merchants can access a business loan and manage their cash flow all
in one place. Today, we---re a partner to sellers of all sizes ---
large, enterprise-scale businesses with complex commerce
operations, sellers just starting out, as well as merchants who
began selling with Square and have grown larger over time. As our
sellers scale, so do our solutions. We all grow together. There is
a massive opportunity in front of us. We---re building a business
that is big, meaningful, and lasting. And we are helping sellers
around the world do the same. Job Description As a Lifecycle
Marketing Manager, you will help develop and execute communications
strategy to increase activation, retention, and engagement of
Afterpay and Cash App customers across owned channels, including
email, in-app messaging, and push notification. We---re looking for
someone who has previously shaped and successfully managed CRM
comms strategy with proven results that deliver to business
objectives. We are much more than our job descriptions, but
here---s where you will begin Build and manage the North American
CRM core lifecycle marketing strategies to activate, onboard,
engage, educate, cross sell, and retain clients through the
customer journey Drive end-to-end execution of lifecycle campaigns.
This includes developing campaign strategy, driving the creative
review process, collaborating with designers and copywriters,
identifying target audience segments, and capturing and reflecting
feedback from multiple stakeholders Build dynamic customer journey
flows with actionable trigger points to drive conversion and
engagement based on customer insights Contribute and build the CRM
personalization strategy to ensure CRM communications are relevant
and personalized to individual customers based on customer
attributes, shopping behavior and segmentation. Establish a strong
working relationship with cross-functional stakeholders across our
Product, Product Marketing, Analytics and Data Science, Partner
Marketing, Retail, Creative, and Marketing teams to meet ambitious
growth CRM targets. Create experimentation roadmaps and execute a
rigorous A/B testing agenda to enhance campaign effectiveness.
Maintain performance and health of the email, push and SMS channels
with regard to audience segmentation, content, list hygiene, and
deliverability Conduct regular, extensive experimentation to
facilitate rapid learning and application of learnings and insights
Work with our Analytics team to measure the impact of each
campaign, and develop ways to scale, but also be able to self-serve
basic campaign results, develop benchmarks, and report regularly on
campaign progress and performance to marketing stakeholders Deeply
understand our US and Canada consumers and identify opportunities
for growth and optimization. Qualifications 6 years of experience
in CRM. You have a passion for CRM and email marketing. Your head
will be abuzz with things we should be doing - developing and
analyzing successful CRM campaigns, and planning and launching an
impactful program. You have experience within a high growth
eCommerce, financial services or retail environment. You---re
highly creative with experience devising campaigns that engage,
inform and motivate a target audience. You---re a strategic and
analytical thinker. You have a customer-first mindset. You follow
through, you show up, and make it happen, fast. You like to keep it
real with your actions, be brave with your decisions, do the right
thing for all our stakeholders and shape the future with
excitement. Additional Information We---re working to build a more
inclusive economy where our customers have equal access to
opportunity, and we strive to live by these same values in building
our workplace. Block is a proud equal opportunity employer. We work
hard to evaluate all employees and job applicants consistently,
without regard to race, color, religion, gender, national origin,
age, disability, pregnancy, gender expression or identity, sexual
orientation, citizenship, or any other legally protected class. We
believe in being fair, and are committed to an inclusive interview
experience, including providing reasonable accommodations to
disabled applicants throughout the recruitment process. We
encourage applicants to share any needed accommodations with their
recruiter, who will treat these requests as confidentially as
possible. Want to learn more about what we---re doing to build a
workplace that is fair and square? Check out our ID page.
Additionally, we consider qualified applicants with criminal
histories for employment on our team, and always assess candidates
on an individualized basis. Perks We want you to be well and
thrive. Our global benefits package includes: Healthcare coverage
Retirement Plans Employee Stock Purchase Program Wellness perks
Paid parental leave Paid time off Learning and Development
resources Block, Inc. (NYSE: SQ) is a global technology company
with a focus on financial services. Made up of Square, Cash App,
Spiral, TIDAL, and TBD, we build tools to help more people access
the economy. Square helps sellers run and grow their businesses
with its integrated ecosystem of commerce solutions, business
software, and banking services. With Cash App, anyone can easily
send, spend, or invest their money in stocks or Bitcoin. Spiral
(formerly Square Crypto) builds and funds free, open-source Bitcoin
projects. Artists use TIDAL to help them succeed as entrepreneurs
and connect more deeply with fans. TBD is building an open
developer platform to make it easier to access Bitcoin and other
blockchain technologies without having to go through an
institution.
Keywords: Afterpay, San Francisco , Lifecycle Marketing Manager, Executive , San Francisco, California
Click
here to apply!
|