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Social Media and Digital Content Manager

Company: California Institute of Integral Studies
Location: San Francisco
Posted on: May 17, 2022

Job Description:

Location: San Francisco, CA Category: Staff Positions Posted On: Tue Apr 5 2022 Job Description:

The Social Media and Digital Content Manager is an integral part of a multi-disciplinary Communications team that includes integrated marketing, creative services, web administration, and media relations and supports the delivery of the University's content to diverse audiences, including students, faculty, staff, alumni, donors, the Board of Trustees, and other members of the University community; scholars worldwide; and visitors to the CIIS campus. Our team works hard, but we have healthy boundaries, deep respect for one another, and enjoys having fun.

This person provides strategic support to CIIS' digital communications efforts, focusing on the overall appearance, production, schedule, and maintenance of the University's digital presence, including writing and editing, graphic production for social media and web, web and mobile content, video content and project management of larger-scale content production projects. They will be organized, creative, and motivated.

The position is a part of the integrated marketing team and collaborates with Creative Services to manage the strategic production of digital content to align with messaging, quality assurance, and best practices. They will also assist colleagues across divisions/departments regarding content, technical issues, and general digital communications strategies for outreach to current students, faculty, staff, prospective students, donors, partners, and the alumni community.

This position is overseen by the Assistant Director of Integrated Marketing, and reports to the Director of Communications and Strategic Relations.

Specific responsibilities include:

Creating digital media assets to support messaging and storytelling efforts led by the communications team.
Managing CIIS' social media accounts - including creating posts, developing consistent content, managing comments/messages, and monitoring CIIS' brand, voice, image, and reputation.
Creating campaigns for all social media channels to publicize CIIS stories, events, and initiatives.
Developing content (e.g., copywriting, graphics, photos, video concepts, etc.) for web and social media platforms to meet enrollment and retention targets, development initiatives, and University strategic goals.
Developing strategies for digital communication outside the traditional communication plans to support strategic initiatives.
Monitoring competitive social media landscape.
Reporting analytics and developing data-driven goals and tactics.
Working with our multimedia media manager to produce video content, manage photo shoots, optimize the team's existing content for social, web and email, and create new digital content.
Organizing and facilitating focus groups with various audiences, including current students, prospective students, donors, partners, etc. to ensure content across all platforms is resonating with target audiences.
Working closely with CIIS community partners to help build cohesion across program/division/school accounts, set internal guidelines, and share key campus messaging.
Working with the director of communications and the media relations manager to manage constituent complaints and reputational issues and other high priorities on digital channels.
Manage digital community-building through social media channels, email, and the web.
Providing social media training, guidance, and best practices to CIIS staff who are managing social media properties representing the University.
May supervise student workers.
Occasional work outside of standard work hours may be required to cover campus events.

Job Requirements:

Knowledge of the web, technology, social platforms, current and future trends.
Excellent writing and editing skills across a wide variety of channels.
Demonstrated experience and knowledge of concepts and principles of social media and marketing, including significant experience working on the following social media platforms: Facebook, Twitter, TikTok, Instagram, YouTube, Vimeo.
Demonstrated ability to stay current on social media best practices and to advise on adoption of new platforms and channels as necessary.
Working knowledge of Adobe Illustrator, InDesign, Photoshop, Premiere (or other video editing software), and Acrobat; Microsoft Excel, Word, Powerpoint, Canva, Google Slides, Prezi, Visme.
Knowledge of website best practices, including UI (user interface design), UX (user experience design), writing for SEO.
Ability to work independently and as part of a team and with large numbers of people in various areas of organizational responsibility.
Ability to effectively manage numerous projects simultaneously in various stages of development, and to effectively develop, implement and coordinate long-range departmental goals.
Ability to work under pressure of deadlines, utilizing excellent organizational skills, time management efficiency, and careful attention to details.
Must work well with peers in a collaborative environment.
Must exhibit careful attention to detail.
A portfolio of prior work and writing samples are required.

Preferred Qualifications

Interest in higher education, mental health, wellness, spirituality, social justice, and/or culture.
Higher education social media and digital content.
Experience with Jenzabar Recruitment Manager and ActOn is a plus.

Additional Information:

This position is located in San Francisco, CA, but options for flexible or hybrid remote work are possible.


Wages are commensurate with skills and experience.

Benefits include:

Generous paid time-off.
Comprehensive health, dental, vision, long-term disability, dependent care, and more
Career development programs, tuition reimbursement, or auditing a course.
commuter programs, ridesharing incentives, discounts, and more.
Access to our wellness clinics and stress management program.

Full benefits available here .


Working Conditions - Duties are primarily performed in an office environment at a desk or computer terminal, typically Monday through Friday.

Background Check - Due to the sensitivity and requirements of this position, you should expect to undergo and be cleared of an employment background/criminal check, if extended an offer for employment. You may also be asked to provide proof of educational degree(s), licenses, or credentials pertinent to the position. If your job requires driving on behalf of CIIS you will be required to provide proof of a valid driver's license.

Visa Sponsorship - Visa sponsorship is not available for this position. Applicants must currently be authorized to work in the United States for any employer.

Relocation Assistance - This position is not eligible for relocation assistance.


CIIS strives to cultivate and preserve a culture of inclusion and belonging as part of its Seven Commitments. More than accept difference, we honor and celebrate our staff's diversity of experiences, perspectives, and identities. Together, our community creates and maintains working and learning environments that are inclusive, equitable, accessible, and welcoming.

CIIS is proud to be an equal opportunity employer. We are committed to providing an open, fair, inclusive, non-discriminatory environment for all individuals across differences of race, religion, sexual orientation, gender identity, national origin, socio- economic status, ethnicity, age, physical ability, or medical condition. We seek to increase the presence, representation, and inclusion of U.S. historically under-represented people of color, international, bilingual, and bicultural students, faculty, and staff; and, to provide an environment that will attract and retain individuals identified as lesbian, gay, bisexual, transgender, queer, questioning and intersex (LGBTQQI+). CIIS is committed to compliance with all fair employment practices regarding citizenship and immigration status.


Keywords: California Institute of Integral Studies, San Francisco , Social Media and Digital Content Manager, Executive , San Francisco, California

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