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Director of Marketing

Company: Omni Hotels & Resorts
Location: San Francisco
Posted on: May 17, 2022

Job Description:

Located 30 miles north of downtown Dallas, Omni PGA Frisco Resort is the largest resort currently in development in the country. Opening spring 2023, the resort will feature 500 guest rooms and suites, 10 four-bedroom ranch houses, three pools, including an adults-only rooftop infinity pool, a destination spa, Lounge by Top Golf, and over 127,000-square feet of indoor and outdoor meeting and event space. An expansive retail and entertainment district will feature dining, shopping and an outdoor stage set to be activated for concerts and outdoor programming. The Resort will become a leading destination for golf providing an unparalleled experience for those who are advanced players, new to the game, and everything in between. The resort will offer 46 holes of golf designed by Beau Welling and Gil Hanse, including two 18-hole championship golf courses, a lighted 10-hole short course, and a lighted two-acre putting green. -
Job Description
The Director of Marketing -is tenacious, organized, detail oriented, results-driven and is responsible for developing and executing the marketing strategy that drives the resorts' awareness and revenue. This leader will collaborate closely with all the business unit leaders (and PGA Frisco partners). The ideal candidate will be a creative-problem solver, thrive under pressure, enjoy a fast-paced work environment. -

  • Develop a comprehensive and strategic marketing plan that supports the resorts' business goals and the customer journey (spanning group, leisure, local, business traveler). Ensure the storytelling of the resort's offerings, experiences and unique positioning are pulled through across all sales and marketing touchpoints to consumers.
  • Create and execute an annual marketing plan; update the plan quarterly/monthly based on business need. Ensure the plan drives awareness and demand across customer segments, in both a pre-opening and operating environment. This holistic plan will include B2C and B2B marketing, communications and digital channels to drive awareness/buzz, revenue and generate meeting and catering leads across owned and influenced channels (or platforms). This position is accountable for the creation, planning and performance of all media (digital, print, OOH).
  • Collaborate closely with the Director of Sales & Marketing, Director of Revenue Management, Director of Resort Activities, and other department heads to develop and execute a resort calendar (content, promotional, programming/activations). Work closely on the annual budget/strategic planning process for the upcoming year.
  • Oversee and manage the marketing budget, including forecasting and reconciling of expenses, and annual marketing budget planning. Collaborate with director of finance and hotel leadership team to adjust marketing budgets based on market conditions, over the course of the year.
  • Serve as the senior marketing leader, in partnership with sales, revenue and other department leaders, to ensure marketing strategies and objectives, support broader commercial goals. Serve as the subject matter expert for the Omni PGA Frisco Resort brand, ensuring compliance with Omni brand standards across all customer touchpoints and the resort's local positioning in the marketplace. Leverage the corporate brand, marketing and digital and CRM/Loyalty team for maximum efficiency.
  • Oversee and foster ongoing media relationships, including hosting media events and coordinating logistics across the PGA Frisco campus with key partners. Partner and develop deep relationships with the PGA of America, City of Frisco and other public/private partners entities, to capitalize on brand synergies and ensure marketing and communications are alignment. Develop and nurture marketing relationships with Visit Dallas, Visit Frisco and other destination marketing organizations.
  • Develop a marketing scorecard to measure the results of marketing strategies, campaigns and tactics. Analyze and report out on results monthly, quarterly, annually with the Executive Committee and proactively identify areas for refinement/optimization, based on business needs.
  • Oversee the creation and distribution of all resort photography and videos, to ensure that assets are on-brand and support the resorts' business objectives. Collaborate with department heads to ensure that visual assets are curated and socialized across cross-functional teams.
  • Develop, manage and mentor on-property marketing associates. Identify and manage marketing agency partners, directly or indirectly.
  • Prepare monthly, quarterly and annual internal communications (reports, presentations) that represent the sales and marketing efforts of the resort for internal stakeholders and the results that have been realized.
  • Stay apprised of marketing best practices and make strategic recommendation. Understand and know the competitive landscape.

    Job Requirements:

    • Degree in communications or marketing, or similar
    • Minimum of 10 years progressive experience in resort marketing with responsibility over marketing, digital and communications and ownership over the strategy, execution and results.
    • Experience managing marketing budgets of over $1M, including all planning and execution (across group and leisure segments)
    • Robust creative skills with the ability to balance
    • Exceptional communication skills (written, verbal, proofreading)
    • Experience with resorts or big box hotels
    • Experience working with internal stakeholders to activate and program spaces (and create experiences) in order to drive resort buzz, local foot traffic and outlet/resort revenue
    • Experience presenting to EC teams and ownership groups

      -Preferred skills:

        • Upper-upscale/luxury resort marketing
        • Experience working in an pre-opening environment
        • Social media technology, marketing and reporting
        • Strong creative and organizational skills

          Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available using the following links: -EEOC is the Law Poster -and the following link is the -OFCCP's Pay Transparency Nondiscrimination policy statement -If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to

Keywords: Omni Hotels & Resorts, San Francisco , Director of Marketing, Executive , San Francisco, California

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