Marketing Manager- Digital Marketing Operations (Remote)

Company: Intuit, Inc
Location: San Francisco
Posted on: May 17, 2022

Job Description:

OverviewThe Marketing Acquisition team within Intuit's Small Business and Self-Employed Group (SBSEG) is devoted to spearheading innovative solutions for driving business growth through performance media, brand media, search marketing and web conversion. The Planning & Optimization Team sits across these teams to drive cross-channel strategy and optimization, commercial planning, marketing prioritization, business performance tracking, and more. Join the Planning & Optimization team as a Marketing Manager responsible for marketing operations across digital acquisition channels including performance media, web, and SEO. What you'll bring: 3-5 Years experience working with customer data platforms, digital analytics, personalization, tag management, taxonomy / schema design, data management platforms (DMPs), and/or web-based data and marketing technologies. Have a solid grasp of the online advertising ecosystem, channel partners and related technologies. Familiarity or willingness to understand billing systems and processes. Be results-oriented, responsive, professional and dedicated to customer success. Possess a creative and problem-solving mentality. Ability to make decisions quickly and communicate effectively within a large and diverse organization. Excellent written and verbal communication skills including ability to convey appropriate level of information concisely given subject and audience. Ability to learn quickly, be an excellent teammate, and handle change efficiently. Bachelor's degree or equivalent work experience. Experience and familiarity with the following (a plus but not a hard requirement): LiveRamp, Segment.io, Adobe Analytics, Google Analytics (GA360 / GA4), Adobe Audience Manager (AAM). How you will lead: Turn customer and vendor data into actionable audiences at scale within paid media and web. Gather, detail and create business, functional and / or technical requirements as needed. Gain an in-depth knowledge of customer data, online business model, and online marketing channels. Validate solution implementation and follow through on issues until resolved. Manage PO/PR process and vendor onboarding. Work with Legal to align on data privacy and safety guidelines / language with approved vendors. Support cross-functional partners throughout the solution implementation process. Lead multiple engagements at a time, and establish expectations appropriately to keep projects on schedule and within scope. Set and meet deadlines with quality deliverables, effectively adapting and modifying plans based on changing conditions or data.

Keywords: Intuit, Inc, San Francisco , Marketing Manager- Digital Marketing Operations (Remote), Executive , San Francisco, California