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System Director External Communications and Content Development

Company: Dignity Health System Office
Location: San Francisco
Posted on: May 16, 2022

Job Description:

Overview CommonSpirit Health was formed by the alignment of Catholic Health Initiatives (CHI) and Dignity Health. With more than 700 care sites across the U.S. & from clinics and hospitals to home-based care and virtual care services CommonSpirit is accessible to nearly one out of every four U.S. residents. Our world needs compassion like never before. Our communities need caring and our families need protection. With our combined resources CommonSpirit is committed to building healthy communities advocating for those who are poor and vulnerable and innovating how and where healing can happen both inside our hospitals and out in the community. Responsibilities Job Summary / Purpose The System Director, External Communications: Content Development has a critical role in advancing the mission and success of the organization by developing reputation-building content, campaigns and programs that are aligned with the Brand and resonate with key stakeholders (e.g., list primary stakeholders) across owned, earned and paid channels. This role will develop external communications and content strategies to build awareness of and drive the reputation of the organization and its leadership. They will be responsible for day-to-day oversight of an Executive Communications storytelling platform that creates engagement and influence with key external stakeholders as well as internal departments and leaders throughout the organization. Essential Key Job Responsibilities Builds stakeholder relationships and engagement with media, influencers and key thought leaders Under the direction of the System VP of Public Relations and Content Strategy, produce content that conveys corporate key messages and enhances the reputation of CommonSpirit Health and its leaders. Provides day-to-day leadership of multimedia content development for the external communications team and its storytelling platform, including the creation of an editorial calendar, guidelines, templates and other standards, as appropriate. Contributes to broader editorial planning across the organization, including writing, editing and producing content, such as articles, video scripts, blogs/digital content, and social media, etc. Supervises other External Communications content creators, including direct reports and freelancers, such as writers, photographers, and videographers. Uses knowledge and ongoing understanding of external stakeholders, including news media, to develop and evolve thought-leadership platforms and content for leadership that resonate with key stakeholder audiences. Examples include speeches, talking points, presentations, correspondence, op-eds, blog content, social media posts/responses, and other materials articulating the organization---s vision, news and advocacy positions. Develops and implements distribution and engagement strategies targeted to relevant stakeholder audiences, such as media and other influencers. This includes content distribution and sharing arrangements that increase the organization---s domain Authority or other measures of influence and reputation and improve the consistency of the organization---s key messages as used across the system, search engines, 3rd party sites and as part of content syndication programs. Collaborates across marketing, brand, internal communications and with other key internal stakeholders to develop and implement cross-functional content campaigns and integrated communication strategies that drive engagement with the organization. Creates and uses tools to measure and monitor the effectiveness of external communications and content strategies and produce reports on a regular basis to inform the External Communications and Public Affairs team, and ongoing message refinement and other communications activities. Qualifications Required Education and Experience Bachelor---s degree in a communications-related field, business or health administration. Minimum of seven (7) years--- experience in the discipline (hospital, health system or provider organization preferred) Minimum of five (5) years--- leadership experience Required Minimum Knowledge, Skills and Abilities: Exceptional storytelling and writing skills. Ability to write clear, compelling prose in different styles, voices, and tones to effectively communicate to key audiences, including but not limited to news media, influencers and other stakeholders. Must have a solid grasp of media, digital and social media landscape and best practices for developing results-driven campaigns. Experience developing multi-media content and strategies for optimizing content distribution and reach and a demonstrated record of positive results. Proven experience using communications measurement tools to track and report results and inform future content development. Previous direct experience in reputation management and executive positioning or thought leadership. A compensation range of $142,000 - $185,000 is the reasonable estimate that CommonSpirit in good faith believes it might pay for this particular job based on the circumstances at the time of posting. CommonSpirit may ultimately pay more or less than the posted range as permitted by law. While you---re busy impacting the healthcare industry, we---ll take care of you with benefits that include health/dental/vision, FSA, matching retirement plans, paid vacation, adoption assistance, annual bonus eligibility and more LI-REMOTE missioncritical

Keywords: Dignity Health System Office, San Francisco , System Director External Communications and Content Development, Executive , San Francisco, California

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