Digital Marketing Manager
Company: Extracker
Location: Lafayette
Posted on: May 15, 2022
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Job Description:
Description The Role Extracker is hiring for a key member of the
marketing team, and the company. We---re looking for a Digital
Marketing Manager eager to produce and execute marketing campaigns
across social, email, and digital media channels. The standout
candidate is highly operational and killer at managing the
marketing calendar while working collaboratively with both internal
and external stakeholders. If you have 2 years of digital marketing
experience at a B2B startup and are an aspiring rock star Digital
Marketer, we want to hear from you. You---ll be working with the VP
of Marketing, Demand Generation Manager, and Content Creator to
help you succeed every day. What sets Extracker apart from other
companies you---re looking at is our ideal customer and
opportunities to solve their problems. The Extracker customer lives
in the real world of commercial construction, deals with people
face to face, and doesn---t have much time to waste to get the
information they need. His or her tireless work is critical to the
success of major construction projects across the country, and they
only have time to connect with businesses that help them get their
job done. Marketing and selling to this persona can be challenging,
but is also extremely rewarding, because they are as dedicated as
any customer you could imagine. This explains our fast growing
customer base and sky-high retention rates. Responsibilities Of The
Digital Marketing Manager Manage the marketing calendar across
social, email, pr, and digital media Create and schedule posts on
LinkedIn, Facebook and Instagram Plan and implement email nurture
campaigns for prospects and customers Assist in production of
regular webinars; manage distribution of recorded content Manage
our presence on G2, YouTube, Google Business, Apple and Google
AppStores Alongside product and engineering, create email
newsletter and product announcements With your marketing peers,
plan and distribute content for prospects and customers Help be the
voice of the marketing team with internal communications Define,
plan, and share strategic objectives with leadership Despite all
the buzz words, you should be creative and have fun The Company
You---ll Join Extracker is digitizing and automating the change
order process inside the commercial construction industry. Just as
TurboTax did for tax documents and Expensify did for receipts and
expense reports, Extracker is doing the same for change order
communication and log management by building first-of-its-kind,
category defining software that is revolutionizing the commercial
construction industry. The construction industry is being
transformed fast by technology, but the way companies communicate
costs hasn---t evolved in decades and still heavily relies on
carbon copy paper, spreadsheets and email to track billions of
dollars. These arcane manual processes can take days or weeks and
include hours of manual office tasks such as scanning, manually
transcribing, and tedious data-entry into spreadsheets. At
Extracker we are changing that and creating a new category
---change order communication,--- by intelligently digitizing this
age-old process. This leads to an increase in profits, more
successful contractor to customer relationships, more transparency
into a project---s true cost, and less wasted paper We are a Series
A 100% SaaS company with impressive credentials for a company at
our stage. The Team You---ll Be Surrounded By In addition to
experienced SaaS and product leaders, our team has over 60 years of
combined experience in the commercial construction space. At
Extracker we know our customer---s pain points and challenges first
hand and have built a category defining product that serves the
user first. We also have a world class Board of Directors with an
incredible pedigree around building category defining companies as
well as some of the most SaaS experience around. You---ll be part
of an ambitious and collaborative company, committed to growing a
supportive and diverse team that is passionate about empowering our
contractor customers. We believe teams do their best work by
drawing on a diverse range of staff backgrounds, and we strongly
encourage women, people of color, members of the LGBTQ community,
those who are neurally diverse, and those with physical challenges
and/or disabilities to apply. The Opportunity As an early member of
the Company and Marketing Team, you will have an exceptional level
of impact on the development and iteration of our Company and
marketing team as well as the workplace culture itself. This is
your chance to join a team that is bringing game-changing
technology to a stagnant, static, pen and paper part of the
commercial construction industry. This is an earlier stage company
and as such you will have many intangible benefits that go along
with that opportunity such as the ability to influence the culture
of your workplace, the ability to make an immediate impact with a
product that already has an established product market fit and a
healthy and growing user base as well as significant product
influence. About You We want you to be a part of the Extracker
success story so as you engage with us and our team members, it
would be helpful for you to understand some of the core
characteristics of our team - hopefully many of these resonate with
you Passion and enthusiasm for your work and the Company Loves to
take the initiative An upbeat, positive and good-to-be-around
attitude Sense of humor Is a ---doer--- with a hands-on approach
Commitment to excellence Ability to influence peers, operational
managers, and executive team Strong prioritization skills
Collaborative Intellectually curious Ability to build relationships
and earn the respect of other teams Organizational tolerance: able
to work with ambiguity and constant change Enjoys and has
implemented change Believes strongly in his/her abilities
Requirements Professional and Academic Experience Two years
professional experience, including B2B software startup Can show
measurable results for how your work improves company metrics BA in
Marketing, Design, Business, or Communications Additional
coursework or certificates in digital marketing, advertising, or
growth Nice to haves Digital marketing agency experience or
internship Experience managing vendors or agency partners Network
of fellow marketers, designers, creators you like to work with
Experience marketing to construction, manufacturing, or building
industry Our Stack We primarily use HubSpot, but encourage you to
bring specific tools We mockup and share ideas in Figma We present
and share information in Google Slides and Vidyard Videos More
important than meeting 100% of qualifications, we are looking for
collaborative, long-term team members with a growth mindset, a
commitment to proactive communication, and a bias towards action,
who are aligned and excited with our company---s mission to build
the industry standard in digital change order communication for the
commercial construction industry. If you got this far, wow, thanks
for reading. The hiring manager, aka the VP of Marketing, wrote
this job description. If you have any questions, use your Demand
Generation magic to find and contact me. Benefits Ample
opportunities to advance your role and responsibilities in a
rapidly growing organization The ability to influence the culture
of your workplace, help build the Marketing Design org and be a
voice in refining our design and marketing content processes The
ability to make immediate impact with a product that already has an
established product market fit and a healthy and growing user base
First hand exposure to the new emerging sector at the intersection
of fin-tech and construction technology Competitive market-rate
salary for a Series A company Subsidized healthcare, vision, and
dental. Early equity
Keywords: Extracker, San Francisco , Digital Marketing Manager, Executive , Lafayette, California
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