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Enterprise Field Marketing Sr. Manager, North America, Sales Solutions

Company: LinkedIn
Location: San Francisco
Posted on: January 16, 2022

Job Description:

Company Description

LinkedIn is the world's largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. It inspires us to invest in our talent and support career growth. Join us to challenge yourself with work that matters.

Job Description

LinkedIn's Sales Solutions team is dedicated to changing the world of sales through the use of Sales Navigator, our flagship product that connects and builds mutually beneficial relationships between buyers and sellers. As an Enterprise Field Marketing Manager, you will use your strategic marketing skills to educate prospects in North America on the benefits and value of Sales Navigator and drive them to engage with our products in meaningful ways. You will serve as an internal expert on product engagement, at-scale email marketing, and leveraging LinkedIn data for smart demand generation campaigns that help level up our sales plays with account-, vertical-, and persona-based marketing.

This role will be based in the San Francisco Bay or New York City metro areas or remote in the US depending on where the applicant chosen for the role is residing.

Day-to-day responsibilities:
Define and execute campaigns to drive new sales leads for the Midmarket and Enterprise segments in North America. Campaign types include (but are not limited to) email, on-demand and live webinars, video, and in-network advertising.
Collaborate closely with Marketing Operations, Marketing Performance, and other regional marketing teams to leverage LinkedIn data and execute dynamic and engaging campaigns (including emails, advertising, landing pages, and audience targeting), measure campaign effectiveness, and locate opportunities for optimization and iterative improvement.
Help manage the marketing campaign calendar, identifying new, high-potential campaigns and optimizing our mix.
Collaborate closely with sales to identify campaign opportunities, ensure sales reps are up-to-date and engaged with marketing activities, and share results.
Maintain detailed performance metrics to track progress and drive decisions.

Qualifications

Basic Qualifications:
BA or BS degree
6+ years of experience in marketing roles covering demand generation, product engagement, or customer lifecycle with demonstrated results.

Preferred Qualifications:
Experience in B2B marketing and email campaigns. Experience collaborating with sales or inside sales/sales development teams to manage the lead pipelines preferred.
Excellent communication skills and demonstrated ability to work cross-functionally -- on any given day you will work with other marketing teams, sales, customer success, support, insights, analytics, business operations and more!
Strong copywriting skills to develop compelling emails and landing pages that entice product engagement. A/B testing and email automation experience is a plus.
Comfort with quantitatively measuring campaign effectiveness and identifying improvement opportunities. Strong Excel skills preferred.
Be highly creative, hard working, resourceful and like to have fun!

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf. Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Keywords: LinkedIn, San Francisco , Enterprise Field Marketing Sr. Manager, North America, Sales Solutions, Executive , San Francisco, California

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