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Associate Brand Manager - American Whiskeys

Company: Hotaling & Co.
Location: San Francisco
Posted on: January 16, 2022

Job Description:

Company Description

Hotaling & Co., formerly Anchor Distilling Company, is an importer and distiller of fine spirits headquartered in San Francisco. Originally established in 1993 by beverage visionary Fritz Maytag, fueled by the bold realization that there were no pot-distilled whiskies or high-end craft gins being made legally in America at the time. As a result, Anchor Distilling Company is credited with creating Americas first craft whiskey (Old Potrero) and gin (Junipero Gin) after Prohibition. In 2010, Fritz Maytag retired and sold Anchor Distilling Company to a business partnership that included Tony Foglio and London's oldest wine and spirit merchant, Berry Bros. & Rudd. With the sale, Anchor Distilling Company expanded beyond production on Potrero Hill to incorporate importing a collection of super-premium craft spirits from around the world. Today, newly named Hotaling & Co., has earned a nationwide reputation for its curated portfolio of premium craft spirits imported into the U.S. that is made up of over 300 specialty products from nearly 23 countries. The Hotaling name remains a part of San Francisco drinking culture as the distillery celebrates 25 years of production, a proud tradition that will continue into the future alongside the other core business pillars: importing and consumer education.

Job Description

Hotaling & Co. strives to be the worlds best artisanal spirits and cocktails company. Both a distiller (in the heart of San Francisco) and importer (of some of the worlds most coveted brands), Hotaling & Co. has a unique business model that is fueling tremendous growth. We are always on the lookout for those likeminded spirits that could enhance our company (partners across brand owners, distributors, retailers, employees and drinker communities). We are actively seeking to add an Associate Brand Manager, reporting to the brand lead for American Whiskeys based at our San Francisco headquarters. This full-time role is pivotal to the growth of the companys owned whiskey brands (Hirsch, Old Potrero, Old Kirk). The right individual will align to our values, brings a growth mindset, and holds experience in modern brand marketing and project management.

Job Description

The Assistant Brand Manager (ABM) will be responsible for multiple workstreams that are key to grow Hotaling and Co. owned American whiskey brands. American whiskey is a fast-growing segment which has accelerated in the last five years, with increasing innovation and trade activity. This role is highly visible due to the importance placed on these brands.

The ABM will assist the Brand Manager(s), and CMO with the development execution of brand initiatives, provide admin and project coordination assistance, and contribute to the development and execution of annual brand plans. This person will also work closely with the marketing team, cross-functional and the sales team, and external partners such as: agencies and export markets.

Key Responsibilities

Marketing Initiatives

  • Be an active champion during Brand Planning process.
  • Contribute to the development and execution of consumer and trade marketing programs that drive growth and build brand equity.
  • Develop briefs for agencies and project manage the agency workstreams.
  • Partner with Sales in heavy-up markets to execute local initiatives.
  • Serve as the field general on Sales inquiries relating to designated brands.
  • Assist with brand budgeting, invoice coding and processing, and supplier billbacks.
  • Support day to day brand logistics including new item/single cask launch support, allocations, and inventory.
  • Support the Brand Manager with innovation (strategy, ideation, process).
  • Develop product knowledge and a sense of market dynamics through training, market visits, and customer interaction.
  • Partner with Finance to develop brand reports monthly and quarterly.
    Tactic Specifics
    • Execute brand events to include education programs, bartending contests, sampling, staff trainings, features and incentives aimed at creating brand awareness and encouraging consumer, trade, media advocacy through memorable experiences.
    • For events, manage external and internal staffing of events, creating event tools and POS, managing product delivery and all bar needs, and complete event recaps.
    • Collaborate with the PR agency on execution, including develop assets for journalists, manage media mailers & samples, coordinate staff & press/trade trips to Distilleries (Pier 50 /Bardstown Bourbon & Co), and submit products for competitions.
    • Work with the Social Media agencies to execute the brands social media strategy.
      Sales Support
      • Update brands on website as necessary: awards, cocktails, product info, etc.
      • Work with local market teams to develop marketing tools, educational presentations, meaningful content, update brand guidelines
      • Assist in the creation of commercial tools (POS, Incentives, Displays, etc.) Qualifications

        Qualifications & Experience
        • A Bachelors degree required, preferably in Business and/or Marketing
        • Minimum of 3 years of brand marketing experience (Beverage Alcohol a plus)
        • Strong communication skills (oral, written, listening)
        • Good fundamentals of P&L management (pricing, discount, ROI)
        • Experience in analyzing brand performance with understanding of key metrics
        • Strong alignment to company culture and values
        • Positive can do attitude with a growth mindset
        • Embraces an entrepreneurial mindset with a long-term view
        • Highly curious and culturally in tune i.e., lifestyle brands
        • Data and Insight driven with ability to influence others with strong narratives
        • Comfortable with ambiguity and able vet out solutions working cross-functionally
        • Self-starter with high tolerance for multi-tasking, flexibility and thrives in a dynamic, fast-paced executional environment
        • Proficient in Excel, Outlook, PowerPoint and Word
        • Broad time commitment including some nights. Travel up to 20% of the time
          Additional Information

          The above statements describe the essential functions and qualifications needed for Senior Associate Brand Manager has been prepared by Hotaling & Co., LLC to use in planning, staffing, budgeting and/or evaluation of employees. It also provides employees with a guide to the duties they are expected to perform. It is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees in this position. Actual job responsibilities may change at management's discretion, without notice.

          Hotaling & Co., LLC is an at-will employer, which means that an employee may resign or Hotaling & Co., LLC may separate an employee from service with or without cause at any time for any reason. There is nothing written in this position description that guarantees continued employment. I have read the above position description and believe that it does accurately define the Jobble

Keywords: Hotaling & Co., San Francisco , Associate Brand Manager - American Whiskeys, Executive , San Francisco, California

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