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Marketing Director

Company: EDMO
Location: San Francisco
Posted on: January 16, 2022

Job Description:

Company Description

EDMO is a national education nonprofit that provides equitable access to out-of-school learning opportunities designed to help every person cultivate a sense of self, own their impact, and show up in the world with curiosity, courage, and kindness. Since 2004, our award winning camps, classes, tutoring programs (and more!) have engaged kids' minds and bodies. Whether in person or online, all EDMO programs are hands-on, interactive, and fun - built to unlock the inner scientist, artist, or coder in every kid. At EDMO, we celebrate getting messy and making mistakes while encouraging creativity, critical thinking, and collaboration. Team members enhance social-emotional skills such as collaboration and empathy alongside our campers, making EDMO an environment where all people grow. Visit edmo.org to learn more.

Job Description

EDMO is looking for a Marketing Director to oversee all strategy, communication, and project management for our organization. This person is responsible for contributing to the development of the overall marketing plan and measuring the return on investment of various initiatives. The ideal candidate thrives in cross-functional and collaborative organizations and is driven by the impact that they and their team create together.

Responsibilities Include
Serve as overall Project Manager for EDMO marketing - across all internal/external parties participating; including but not limited to: peer point person and close collaborator with the Matterlab Partnership Manager (our external marketing partner)
Lead search engine optimization (SEO)
Lead search engine marketing (SEM)
Set goals and objectives for various marketing initiatives with clear KPIs and measurables
Lead analytics and reporting - including Google Analytics, heatmap analysis, and all metrics to analyze ROI
Lead advertising strategy
Oversee all paid media
Track trends and monitor competitor activity
Oversee customer surveys including creation, collection, and analysis
Attend all relevant meetings and report to and communicate with other departments as needed
Manage annual marketing budget
Serve as PR representative for the organization, managing press releases and media requests

Reports to: COO

Manages: Marketing Manager, Outside Marketing Partners

Qualifications

If you are missing any of the qualifications listed below, please don't be discouraged! We are ready to train and be flexible for the right applicant.

Please still apply if you are enthusiastic about this work and think you would be a strong fit.
5+ years in content marketing, paid digital marketing, and lead generation
Deep understanding of growth/product marketing
Oversight of marketing analytics and strategic reporting
Development and execution of marketing programs
Versed in studying market conditions, competitors' activities, and consumer behavior
Proven track record of successful lead nurture
Familiarity with Hubspot software
Experience managing a team and/or external partners
Comfortable with self management and working remotely
Openness to be flexible with strong problem solving and multitasking skills
Willing to work in line with PST scheduling regardless of location

Additional Information

Full-Time remote role

Salary: 70-90K depending on experience and location

Ideal Start Date: February 1st

Must be fully vaccinated with the COVID19 vaccine to work with EDMO.

Must be willing to travel up to 3 times a year for in person retreats (paid for by the organization).

Keywords: EDMO, San Francisco , Marketing Director, Executive , San Francisco, California

Click here to apply!

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