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Demand Generation Manager - Fully Remote

Company: Braid Health
Location: San Francisco
Posted on: January 16, 2022

Job Description:

About Braid Health

Braid.Health is a digital health innovation company focused on the development and delivery of an AI-powered diagnostic collaboration platform for radiology and the healthcare industry.

Imagine a world in which everyone can access the best medical expertise regardless of where they live, how much money they have, or what they know. We believe access to medical expertise should be universal.

We're generalists and truth seekers with a ton of experience (Apple Design, Twitter AI). We're already helping people now and have an opportunity (and responsibility) to help millions or even billions more!

As a team, we're committed to
Making sure our impact on patients is positive and measurable
Investing in each other's growth, both professionally and personally
Pushing for transparency in our relationships with each other, our customers, and our investors
Ensuring privacy and security are always top of mind

About The Role

This is a full time role that can be held remotely in the United States and reports to the Sr. Director of Growth.

Braid Health is growing rapidly and seeking a Demand Generation Manager to play a key role in further growing our teleradiology business line.

We are seeking a Demand Generation Manager who is a revenue-centric marketer with proven skills in developing and executing programs that result in pipeline creation and acceleration of the B2B marketing funnel. The right individual will think beyond leads, focusing on pipeline creation and progression through marketing programs that drive awareness and consideration among our buyers. In this role, you must strike the right balance of strategy and execution, with a relentless drive to constantly test and improve. This person will have a high level of autonomy and accountability and requires a unique blend of self-motivation, creativity, and obsessive analytical skills and could double as a Marketing Operations pro and is delighted by data. This is a perfect opportunity for a talented marketer looking to make a mark at a rapidly growing company.

Develop, maintain and execute demand generation plans and programs aligned with business goals (leads, MQLs, revenue). You will help take new demand generation initiatives and figure out how to make them a reality.
Increase lead generation and qualification through a strategic and prescriptive demand generation strategy by segment and persona. This includes inbound lead acquisition and outbound account-based marketing strategy.
Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows
Measure, analyze, and report campaign performance including monitoring and optimizing all conversion rates.

Qualifications & Expectations
3+ years of demand generation experience in a SaaS business (Industry experience a plus)
Bachelor's degree in marketing or a related field required
Proven track record of successfully partnering with Sales management
Deep understanding of funnel measures (LTV to CAC, MQL to Opp, etc.) and how those translate to initiative and business success
Experience with a broad array of Marketing channels, including, but not limited to, SEM and Paid Social, Email Marketing, Content Marketing, and more.
CRM experience, preferably with Salesforce
Excellent oral and written communication skills, with the proven ability to develop relationships and communicate with all levels of the organization
Proven ability to excel in a fast-paced environment is extremely important, particularly an entrepreneurial attitude and the ability to thrive in an environment of change and ambiguity
This role is remote and can be performed anywhere in the United States (Sr. Director of Growth is in San Francisco)

What we look for from teammates
Self-directed, can-do attitude and sense of humor appreciated
Desire to work at an early-stage startup and comfortable with associated uncertainty and rolling-up your sleeves to get things done
Growth mindset
Bias towards immediate action and results
Willingness to learn and adapt
Consummate multi-tasker who can wear multiple hats

Compensation And Benefits For Full Time Employees
Competitive salary and stock options package
Open vacation policy
Employer-paid health, vision, and dental insurance
401(k) plan

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Keywords: Braid Health, San Francisco , Demand Generation Manager - Fully Remote, Executive , San Francisco, California

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