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Product Marketing Manager

Company: 80twenty
Location: San Francisco
Posted on: January 16, 2022

Job Description:

Our well established email communication platform client based in San Fransisco, CA is hiring for a Core Product Marketing Manager to join their growing Product Marketing team. You will be responsible for aligning Product, Success and Marketing teams to drive the introduction, awareness and adoption of the product. This role will develop product and audience messaging and positioning, lead product launches, and work with field and marketing teams to promote the product.
Responsibilities:- Own product positioning that differentiates the company by understanding customer needs, product roadmap, market trends, and competitive forces- Plan and execute product/feature launches and related sales enablement across cross-functional teams spanning Product, Marketing, Support, Success, Sales- Develop compelling product-centric content for prospective and existing customers including emails, blog posts, webinars, product videos, sales sheets- Drive the content and management of scaled education programs critical to onboarding, adoption and ongoing value delivery- Work with Product Management to establish a continuous feedback loop(encompassing market trends, customer needs, and competitive factors) to influence the product development roadmap and mitigate product gaps- Collaborate with Sales and Success to understand & support ongoing enablement, and maximize the impact of messaging for prospects and existing customers through training and sales collateral
Requirements:- BA/BS or equivalent working experience in enterprise SaaS- 5+ years of experience with Product Marketing- Experience with product-led GTMs and delivering products to market- Ability to lead and communicate cross-functionally with product, sales, customer success and other departments- Critical thinker and problem-solving skills- Team player- Good time-management skills- Great interpersonal and communication skillsby Jobble

Keywords: 80twenty, San Francisco , Product Marketing Manager, Executive , San Francisco, California

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