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Director, Marketing Technology

Company: Crunchyroll
Location: San Francisco
Posted on: January 16, 2022

Job Description:

Who We Are

We're a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Crunchyroll COVID-19 Hiring Status

Crunchyroll employees are currently working from home, and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely, and we'll work closely with you as we understand every person has unique circumstances.

Location: San Francisco

Our headquarters is located in downtown San Francisco, where our group of cross-functional experts assemble to create experiences for our passionate communities.

About The Team: Marketing Innovation

The Marketing Innovation team is responsible for marketing to fans, supporting our streaming service, ecommerce and events businesses. The team consists of experts in lifecycle, product, and integrated marketing functions, setting strategy and execution of consumer facing campaigns that engage and inspire fans. We work extensively with our broader marketing organization, with key partnerships with creative, content and product teams.

About You:

Crunchyroll is looking for a Marketing Technology Director to help lead the technical elements that support marketing - primarily its marketing automation system Braze and our CDP instance. Working closely with the lifecycle team and other key marketing collaborators, this role will be instrumental in unlocking the value of our tools and automating processes and campaigns for our global teams. Working within the marketing innovation team, you will be responsible for planning, executing, analyzing and optimizing lifecycle strategies while serving as a subject matter authority for omni-channel communication. With an orientation around our target customer experience and generating measurable engagements that drive short and long-term business results. The ideal candidate is a technologist at heart but can speak the language of marketing and effectively work with marketing partners on defining and implementing requirements.

A day in the life of our Director, Marketing Technology:

  • Build roadmaps, project plans, technical specs and work with internal organizations to ensure that Braze functions according to standard methodologies, introduce new features and address any gaps brought up by third party and internal audits.
  • Understand the end to end journey for global streaming and shop services and ensure that the team has the technical capabilities and can meet all the requirements to run planned lifecycle management strategies.
  • Help manage the customer and prospect list health, monitor deliverability, troubleshoot issues and work closely with partners to stay compliant across contracts, internal policies and international regulations.
  • Work with analytics and data engineering teams to automate reporting, build dashboards and deliver daily, weekly and monthly insights.
  • Stay on top of new technologies, standard methodologies and competitive insights to be able to provide recommendations on new technical solutions as they align with business goals.
  • Drive continuous improvement across email, push, in-app metrics including conversion rates by enabling the team with system best practices.
  • Define marketing requirements in the management and integration of our CDP across multiple platforms, providing use cases, insights and feedback to engineers to ensure we have a golden record of our customer and can use it to deliver relevant communications.
  • Assist the paid marketing team in troubleshooting issues within analytics platforms (google analytics, amplitude) and enabling new integrations by partnering with the product team.
  • Coordinate experimentation and learning agenda roadmap, in partnership with the Director of Lifecycle to ensure they are being carried out in the most efficient way possible supporting Crunchyroll's business objectives.

    • 8+ years working with Marketing Automation systems and building CRM platform capabilities for high-growth companies.
    • Hands on experience with email marketing, automation software and CRM tools; Braze experience preferred
    • Experience working with growth marketing frameworks, acquisition, lead nurture campaigns and retention strategies.
    • CDP solutions experience.
    • Proficiency with Google Analytics, Google Tag Management and other web metrics systems; and specifically how marketing cloud can interact with other platforms
    • Proficiency with web optimization tools like Optimizely or Wordpress a bonus.
    • Prior roles working in fast scaling growth companies, subscription businesses and start-ups
    • Comfort with ambiguity; ability to thrive in a fast-paced environment.

      Benefits: San Francisco Office
      • Competitive salary
      • "Use What You Need" time away from work policy
      • Medical, dental, vision, STD, LTD, and life insurance
      • Health care and dependent care FSA
      • 401(k) plan with employer match
      • Employer paid commuter benefit
      • On-site gym, showers, yoga, and wellness classes
      • Support program for new parents
      • Catered lunch 4 days per week
      • Fun, passionate and skilled co-workers
      • Pet friendly - pet insurance and dog friendly office

        Questions about Crunchyroll's hiring process? Please check out our FAQ

        Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from and email accounts. If you have any questions of the authenticity of an Ellation or Crunchyroll job offer, please contact before giving away any information.

        About Crunchyroll

        Crunchyroll connects anime and manga fans across 200+ countries and territories through the content they love. Best known as a top streaming service delivering AVOD and SVOD content, Crunchyroll also provides experiences to deepen fan engagement and community through social, events, games, consumer products, content distribution, content creation, and manga publishing.

        Fans have access to the largest collection of licensed anime through Crunchyroll, Anime Digital Network (in partnership with Citel, a subsidiary of M--dia-Participations), and Anime on Demand video streaming services, translated in multiple languages for viewers worldwide. Viewers can also access simulcasts - top series available immediately after Japanese broadcast. Crunchyroll's services also extend to licensing of theatrical, TV, home video, and consumer product rights.

        Fans engage further with events (including owned events Crunchyroll Expo, Anime Awards, Crunchyroll Movie Nights, KAZ-- Movie Nights), consumer products through eCommerce and retail partners (Crunchyroll, KAZ--, AV Visionen), Crunchyroll Games, KAZ-- Games, and manga (KAZ-- Manga, Crunchyroll Manga app, Crunchyroll Manga Store).

        Crunchyroll was founded in 2006 and is headquartered in San Francisco, with offices in Los Angeles, Tokyo, Paris, Chisinau, Lausanne, and Berlin (AV Visionen). VRV (U.S.) and Eye See Movies (Germany) are also Crunchyroll brands.

        Our Company Values

        You'll see these in action if we're lucky enough to have you:
        • Embrace Originality - We've taken different paths to get here -- but we're in it together to win in anime
        • Fuel Passion - Understanding fandom makes us better at what we do
        • Champion Change - We're agile and see change as an opportunity to lead by example
        • Hustle Intentionally - As fans of our fans, we always want to do more -- but we're deliberate in our path
        • Elevate Anime - We're showing the world how special anime is

          We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Keywords: Crunchyroll, San Francisco , Director, Marketing Technology, Executive , San Francisco, California

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