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Consumer Insights Manager

Company: Smartnews Inc.
Location: San Francisco
Posted on: January 16, 2022

Job Description:

DescriptionNews can change the world, save lives, and bring us all closer together through empathy and understanding - but not if it isnt read. Out of the hundreds of millions of articles and posts, how do we deliver the information that matters the most? How do we avoid the filter bubble of personalization and widen peoples interests and knowledge?SmartNews is creating an entirely new model for the news industry. Our mission is to evaluate (in real-time) what makes a quality story and deliver the stories that matter to people who need it. We are dedicated to the idea that people make better decisions when provided with better information.Were not there yet, but we have a great head start. Were one of the very few pre-IPO, (double) unicorns focused on the news with thousands of publisher partners globally. Founded in Tokyo in 2012, SmartNews has become the go-to source of news for users around the world. We have more than 20M+ monthly active users worldwide, billions of channel interactions, and article pageviews generated per month.Join us and be a part of the solution as we work to escape the filter bubble, strengthen democracy, and help people be better informed.
About YouWe are looking for a candidate who is excited to tackle complex questions, capture internal perspectives, formulate & test hypotheses to inform a clear point-of-view and thoughtful recommendations.The research function at SmartNews is fairly new, and the opportunity for making a strategic impact is vast. You will leverage research to inspire marketing campaigns, brand positioning, develop a robust understanding of peoples informational needs, motivations, goals, experiences, expectations, and decision-making, help develop internal research practices and systems, and work closely across product, marketing, design, and data to make your impact.

  • 5 years of market research experience, Bachelors degree and/or equivalent work experience in psychology, market research, economics or related field
  • Deep knowledge and expertise writing screeners, surveys and discussion guides
  • Proven experience of framing ambiguous problems and creatively leveraging different types of custom and syndicated research
  • Experience across qualitative and quantitative methods that inform product and brand strategy
  • Understanding of market research fundamentals, experimental design, and statistics
  • Strong written and presentation skills, including ability to communicate complex ideas
  • Passion for storytelling with data
  • Highly self-motivated, proactive, and comfortable balancing multiple priorities
  • Ability to juggle multiple projects in parallel and work effectively in a fast-paced environment with changing priorities and a diverse team
  • 2+ years of hands-on experience with online survey tools (e.g., Qualtrics, SurveyMonkey or similar tools)
    Nice to Haves
    • Strategic thinker - understands & is excited about digital marketing, advertising and product innovation
    • Experience working with marketing / brand / product / data science / teams
    • Prior work or internship experience developing and launching new products in consumer tech, packaged goods, or mobile apps
    • Prior work or internship experience related to the media or publishing industry
    • Experience driving results in smaller start-ups or international businesses
    • Experience moderating focus groupby Jobble

Keywords: Smartnews Inc., San Francisco , Consumer Insights Manager, Executive , San Francisco, California

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