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Director of Demand Generation

Company: iRhythm
Location: San Francisco
Posted on: April 10, 2021

Job Description:

iRhythm is a leading digital healthcare company focused on the way cardiac arrhythmias are clinically diagnosed by combining our wearable bio sensing technology with powerful cloud-based data analytics and Artificial Intelligence capabilities. Our goal is to be the leading provider of ambulatory ECG monitoring for patients at risk for arrhythmias. iRhythm's continuous ambulatory monitoring has already put over 2 million patients and their doctors on a shorter path to what they both need - answers. At iRhythm, we see a new healthcare landscape - where patients can count on timely diagnoses, and care teams are so confident in their diagnostic results that they can turn their focus to patient care rather than administrative tasks. We believe in precision medicine, informed by state-of-the-art AI and delivered through in integrated partnership with health care providers. iRhythm is at the forefront of this new landscape and we're determined to lead the industry into the next era of cardiac care - and that's why we need you! About this Role: We're looking for a Director of Demand Generation to drive our lead growth and related marketing efforts. Reporting to our Executive Vice President of Marketing, you will define end-to-end solutions to acquire and engage customers. You're a great fit for this role if you are an expert in a range of marketing tactics and technologies and are creative in analyzing data to generate value. You will take a hands on approach and own all aspects of demand generation marketing, working closely with members of the wider marketing and sales teams. This is a great opportunity for candidates who want to work in a fast-paced, high-growth, collaborative environment and make a big impact. Key Responsibilities:

  • Design and execute end-to-end marketing campaigns and initiate an ABM program that delivers results measured in leads, MQLs, and SQLs
  • Own metrics and foster an understanding of our efforts through comprehensive internal reporting and showcasing of results.
  • Collaborate with the growth team, among others, to rapidly experiment across the acquisition funnel, share learnings, and build on those learnings for cumulative gains.
  • Collaborate with the product marketing team to maximize lead capture across webinars, events, content marketing, partner marketing and product launches.
  • Penetrate our target accounts and industry segments with the right mix of targeted marketing and ABM programs in partnership with the Sales team.
  • Work closely with the Sales and Commercial Operations teams to establish internal processes and rapidly iterate to optimize conversion.
  • Analyze, report and optimize all demand generation programs based on ROI and demand gen and sales effectiveness. About You:
    • Bachelor's degree required, MBA or equivalent preferred
    • 7+ years' experience in demand generation marketing with demonstrated career progression
    • History of designing and building high performing teams
    • Deep technical expertise in martech, CRM, lead generation, lead scoring, and account based marketing
    • History of working collaboratively with sales, marketing, and operational teams to achieve accomplishments
    • Track record of measurable success in developing and growing pipeline through innovative campaigns and programs to scale company growth
    • Experience with A/B testing and tools Preferred Qualifications
      • Digital advertising experience
      • Experience leading and working with geographically dispersed teams
      • Experience marketing in healthcare industry What's in it for you This is a full-time position with competitive compensation package, excellent benefits including medical, dental and vision insurance (all of which start on your first day), paid holidays, and PTO! iRhythm also provides additional benefits including 401K (with company match), an Employee Stock Purchase Plan, paid parental leave, pet insurance discount, Cultural Committee/Charity events, and so much more! FLSA Status: Exempt As a part of our core values, we ensure a diverse and inclusive workforce. We welcome and celebrate people of all backgrounds, experiences, skills and perspectives. iRhythm Technologies, Inc. is an Equal Opportunity Employer (M/F/V/D). Pursuant to San Francisco Fair Chance Ordinance, we will consider for employment all qualified applicants with arrest and conviction records. Are you authorized to work in the United States? --*
        Will you now, or in the future, require sponsorship for an employment visa status (e.g.: H-1B visa status)? If you'll require our company to commence sponsorship for an immigration or work permit case in order to employ you, then you should select "Yes". Otherwise, select "No". --*
        U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at iRhythm are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Are you Hispanic/Latino? Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
        • Autism
        • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
        • Blind or low vision
        • Cancer
        • Cardiovascular or heart disease
        • Celiac disease
        • Cerebral palsy
        • Deaf or hard of hearing
        • Depression or anxiety
        • Diabetes
        • Epilepsy
        • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
        • Intellectual disability
        • Missing limbs or partially missing limbs
        • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
        • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: iRhythm, San Francisco , Director of Demand Generation, Executive , San Francisco, California

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