Director of Demand Generation

Company: iRhythm
Location: San Francisco
Posted on: April 10, 2021

Job Description:

iRhythm is a leading digital healthcare company focused on the way cardiac arrhythmias are clinically diagnosed by combining our wearable bio sensing technology with powerful cloud-based data analytics and Artificial Intelligence capabilities. Our goal is to be the leading provider of ambulatory ECG monitoring for patients at risk for arrhythmias. iRhythm's continuous ambulatory monitoring has already put over 2 million patients and their doctors on a shorter path to what they both need - answers. At iRhythm, we see a new healthcare landscape - where patients can count on timely diagnoses, and care teams are so confident in their diagnostic results that they can turn their focus to patient care rather than administrative tasks. We believe in precision medicine, informed by state-of-the-art AI and delivered through in integrated partnership with health care providers. iRhythm is at the forefront of this new landscape and we're determined to lead the industry into the next era of cardiac care - and that's why we need you! About this Role: We're looking for a Director of Demand Generation to drive our lead growth and related marketing efforts. Reporting to our Executive Vice President of Marketing, you will define end-to-end solutions to acquire and engage customers. You're a great fit for this role if you are an expert in a range of marketing tactics and technologies and are creative in analyzing data to generate value. You will take a hands on approach and own all aspects of demand generation marketing, working closely with members of the wider marketing and sales teams. This is a great opportunity for candidates who want to work in a fast-paced, high-growth, collaborative environment and make a big impact. Key Responsibilities:

• Design and execute end-to-end marketing campaigns and initiate an ABM program that delivers results measured in leads, MQLs, and SQLs
• Own metrics and foster an understanding of our efforts through comprehensive internal reporting and showcasing of results.
• Collaborate with the growth team, among others, to rapidly experiment across the acquisition funnel, share learnings, and build on those learnings for cumulative gains.
• Collaborate with the product marketing team to maximize lead capture across webinars, events, content marketing, partner marketing and product launches.
• Penetrate our target accounts and industry segments with the right mix of targeted marketing and ABM programs in partnership with the Sales team.
• Work closely with the Sales and Commercial Operations teams to establish internal processes and rapidly iterate to optimize conversion.
• Analyze, report and optimize all demand generation programs based on ROI and demand gen and sales effectiveness. About You:
  • Bachelor's degree required, MBA or equivalent preferred
  • 7+ years' experience in demand generation marketing with demonstrated career progression
  • History of designing and building high performing teams
  • Deep technical expertise in martech, CRM, lead generation, lead scoring, and account based marketing
  • History of working collaboratively with sales, marketing, and operational teams to achieve accomplishments
  • Track record of measurable success in developing and growing pipeline through innovative campaigns and programs to scale company growth
  • Experience with A/B testing and tools Preferred Qualifications
    • Digital advertising experience
    • Experience leading and working with geographically dispersed teams
    • Experience marketing in healthcare industry What's in it for you This is a full-time position with competitive compensation package, excellent benefits including medical, dental and vision insurance (all of which start on your first day), paid holidays, and PTO! iRhythm also provides additional benefits including 401K (with company match), an Employee Stock Purchase Plan, paid parental leave, pet insurance discount, Cultural Committee/Charity events, and so much more! FLSA Status: Exempt As a part of our core values, we ensure a diverse and inclusive workforce. We welcome and celebrate people of all backgrounds, experiences, skills and perspectives. iRhythm Technologies, Inc. is an Equal Opportunity Employer (M/F/V/D). Pursuant to San Francisco Fair Chance Ordinance, we will consider for employment all qualified applicants with arrest and conviction records. Are you authorized to work in the United States? --*
      Will you now, or in the future, require sponsorship for an employment visa status (e.g.: H-1B visa status)? If you'll require our company to commence sponsorship for an immigration or work permit case in order to employ you, then you should select "Yes". Otherwise, select "No". --*
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Keywords: iRhythm, San Francisco , Director of Demand Generation, Executive , San Francisco, California