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B2B Marketing Manager

Company: Clara Foods Co.
Location: San Francisco
Posted on: April 9, 2021

Job Description:

The Marketing Manager for Clara Foods will be responsible for developing the business plans for the launch as well as the sustained commercialization of new non-animal proteins. This individual will establish value propositions for the new proteins, track consumer trends, spot new potential applications/opportunities, identify target customers for the products, and partner with the sales team to qualify targets and establish plans for attaining business with identified customers. This position will be responsible for managing the internal product management and external B2B marketing activities of the assigned protein(s) portfolio(s), the latter in close collaboration with our distributor partner. These duties will span the entire product life cycle from development to launch to commercialization and require significant team-based interactions with the corresponding business teams of the distributor partner.

Title: Marketing Manager Reports to: Sr. Director of B2B Marketing FLSA Status: Exempt, Full Time Location: South San Francisco - Remote temporarily until we transition back to office Core Responsibilities:

  • In partnership with our distributor partner, develop a five-year business plan for the new protein products developed by Clara Foods
  • Recommend and champion introductions of specialty non-animal protein solutions, products and technologies to national and regional account customers, primarily by contributing compelling value propositions and collaboratively developing relevant consumer insights for high-caliber prototypes in order to obtain new business and meet the growth targets. Navigate the complexity of diverse markets to generate value for the customer and the company.
  • Work with our distributor partner to develop go-to-market plans for new products coordinating the timing of all launch activities with production and delivery of product.
  • In conjunction with the sales teams, support technology-based discussions with medium and large customers, primarily with the R&D, technology and marketing groups to establish projects with target customers, leading to sales of assigned products.
  • Partner with functional teams including sales, technical and operations to execute market introduction and initial market/business development for new protein products to national and regional account customers.
  • Ensure close alignment with distributor teams and coordinate business plans including campaigns and market development opportunities.
  • Manage product development and go to market plans with smaller target accounts.
  • Ensure sales teams are fully trained with technical and marketing know-how such as the value propositions and product attributes. Support initial sales activity with the goal of meeting short and long-term targets for revenue, profitability and market share. Support the Sales team in negotiating contracts.
  • Develop and maintain a strong working knowledge of the market and the competitive environment to facilitate business development efforts. Pro-actively provide market and competitive intelligence to appropriate sales, operations, product management and technical personnel.
  • Network at trade shows and other technical venues to build knowledge and identify new prospects.
  • Analyze the current national and regional accounts, determine which are most suitable to incorporate into new protein product offerings, and communicate these needs to the commercial team.
  • Monitor performance and benchmark best practices to drive continuous improvement
  • Respect and value other's differences, seeking opportunities to learn from those with different perspectives and understand how issues and solutions will impact other areas of the company Qualified candidates will have:
    • Bachelors' Degree in food science or other relevant scientific, engineering, or business discipline. MBA is a plus.
    • Significant direct and practical business development, sales, marketing and technical experience in food or specialty ingredients. 3-5 years Required.--
    • Excellent presentation and communication skills, both in creation and execution
    • Demonstrated analytical and problem-solving skills required. Experience in problem solving and creative thinking.
    • Strong Interpersonal and leadership skills
    • Ability to interact effectively with all levels of the organization and in a variety of cultures - both internal and external.
    • Available to travel domestically approximately 25%.
    • Ability to take risks to achieve desired results. Strong entrepreneurial instincts.--
    • Ability to adapt and be agile. Think like an owner--
    • Ability to anticipate customer needs and proactively create new solutions and operate with a sense of urgency.-- What Clara Foods can offer :
      • Generous benefits package; 100% medical, dental, and vision employee coverage, 401k matching, and stock options
      • Optional benefits; FSA, HSA, Commuter, Pet Care, and additional life insurance
      • Flexible PTO
      • Free parking, unlimited gym access, lounge, mini-golf patio, yoga and fitness classes onsite
      • Unlimited supply of sparkling water, granola bars, snacks, local coffee and tea
      • Weekly themed happy hours and quarterly company outings
      • Monthly all-hands meetings and 1:1 with CEO and leadership
      • Close to South San Francisco BART and Cal Train stations, including free shuttle service What's your citizenship / employment eligibility?* LinkedIn Profile URL: Website, blog or portfolio: What are your salary expectations?* Are you comfortable commuting to this job's location (1 Tower Pl, South SF, CA)? Are you comfortable traveling for work as needed? Are you willing to work extra hours as needed (daytime, evenings, weekends)?* Highest level of education* If hired, when would you be able to start?* Are you willing to relocate?* Are you authorized to work in the US for Clara Foods?* Are you comfortable working with all the tasks, duties and responsibilities as listed in the job description? (ie. lifting 50 lbs, sitting for extended periods of time, standing at a lab bench, etc.)* The following questions are entirely optional. To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more . Invitation for Job Applicants to Self-Identify as a U.S. Veteran
        • A "disabled veteran" is one of the following:
          • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
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            Expires 5/31/2023 Why are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
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Keywords: Clara Foods Co., San Francisco , B2B Marketing Manager, Executive , San Francisco, California

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