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Manager - Athleta Loyalty Acquisition

Company: Gap Inc.
Location: San Francisco
Posted on: February 25, 2021

Job Description:

Posted on: January 28, 2021 - Job#: 350137 Manager - Athleta Loyalty Acquisition Full-time - Two Folsom, San Francisco, CA, US 94105 We'll send you to our application portal to get started. About Gap Inc. Our brands bridge the gaps we see in the world.---Old Navy democratizes style to ensure everyone---has access to quality fashion at every price point. Athleta unleashes the potential of every woman,---regardless of body size, age or ethnicity. Banana---Republic believes in sustainable luxury for all. And Gap---inspires the world to bring individuality to modern, responsibly made---essentials. This simple idea-that we all deserve to belong,---and on our own terms-is core to who we are as a---company and how we make decisions.---Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.---Ready to learn fast, create with audacity---and lead boldly? Join our team. About the role The Loyalty & Payments team is responsible for the ownership, strategy and development of Gap Inc Loyalty programs (Credit Card and MTL) This team works cross-brand and cross-functional to deliver on the program. The Acquisition & Store Engagement team drives the acquisition strategy for our loyalty programs as well as bring loyalty to life in the field. They serve as the primary point of contact for loyalty acquisition initiatives. The ideal candidate for this team must have strong communication, project management and influencing skills, as well as the ability to drive strategic initiatives across multiple cross-functional teams. They must also have the ability to work in a fast-paced environment. Key to this role is curiosity, a desire to learn, a willingness to approach projects with a can-do attitude and an ability to problem solve quickly. The Manager of loyalty Acquisition for Athleta will be responsible for: What you'll do

  • Supports Director in ownership of customer acquisition strategy for Athleta
  • Partners with L&P Brand teams on the execution of acquisition marketing campaigns for Athleta across channels and platforms (stores and digital)
  • Optimizes marketing campaigns to ensure optimal ROI and build a future for a strong foundation for future customer-lifetime-value and campaigns are well integrated into overall Brand strategies.
  • Shares acquisition performance against goals with Brand and cross-functional stakeholders
  • Partners closely with Brand Store Operations team to ensure feedback about acquisition marketing campaigns are messaged to Store Associates for campaign setup
  • Partners with L&P Business Analysis team on hind sighting and performance:
    • Conducts weekly, quarterly and annual reporting, tracking campaign program performance and progress by brand, channel, and spend to optimize and increase response
    • Visualizes data and builds stories to report campaign and program results, partnering with appropriate L&P team members to report and communicate results to stakeholders and cross-functional partners
    • Innovates marketing campaign strategies and manages a project plan/structure for test initiatives by reviewing ROI, target audiences, communication vehicles, and appropriate timing in partnership with L&P Finance and Business Analysis teams
    • Manages budgeting, open and close POs, forecasting and actualizing costs Who you are
      • Loves Retail and making meaningful customer relationships
      • 5+ years of relevant work experience in marketing, advertising, loyalty, eCommerce or related field, focused on driving the development, execution, and analysis of omnichannel marketing programs
      • Strong written and verbal communication skills with the ability to glean insights and tell a story from the data
      • Experience using logic and methods to solve difficult problems and derive effective solutions
      • Ability to organize and manage multiple detail-oriented projects and to meet deadlines
      • Proven skill in leading and working across multiple and distinct functional organizations (e.g., IT, International, Brands, Creative, etc.) in support of business priorities
      • Strategic thinker with the ability to leverage large data sets to make data-driven decisions; experience with Excel is a plus
      • Proficient in Word, PowerPoint, and Google Docs
      • Past credit card, retail, or agency experience preferred but not required Benefits at Gap Inc.
        • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
        • One of the most competitive Paid Time Off plans in the industry.*
        • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
        • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
        • Employee stock purchase plan.*
        • Medical, dental, vision and life insurance.* Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row. We'll send you to our application portal to get started. Across Gap Inc., we can - and we will - do more to be a force for good and break down the centuries-old systems that have held back our Black and brown communities. Learn about our commitments to creating--a culture of belonging for our teams, our customers and future generations.-- Equal Pay for Equal Work At Gap Inc., every day is Equal Pay Day. Gap Inc. pays women and men - globally, dollar for dollar - equal pay for equal work, and in 2014, Gap Inc. was the first Fortune 500 company to announce equal pay for equal work.--Learn more Sustainability Through Cotton We're committed to using 100% sustainable cotton by 2025. Learn more Customize your alerts by adding your interests.
          We'll send you weekly emails letting you know when new opportunities open up. Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.

Keywords: Gap Inc., San Francisco , Manager - Athleta Loyalty Acquisition, Executive , San Francisco, California

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