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Vice President, Creative Marketing

Company: Gap Inc.
Location: San Francisco
Posted on: February 25, 2021

Job Description:

Posted on: October 15, 2020 - Job#: 339318 Vice President, Creative Marketing Full-time - 550 Terry Francois Blvd., San Francisco, CA, US 94158 We'll send you to our application portal to get started. About Old Navy Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.-- We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family. About the role The Vice President, Creative Marketing serves as leader of Old Navy's brand voice and creative expression. This leader will create and foster the aesthetic vision and voice for the brand with a deep understanding of the brand DNA and strategic vision. The role oversees the entire internal creative department and will be a dynamic creative leader who can lead a broad and diverse group of creative talent. They will foster a community of ideas and inspiration with an eye towards developing creative talent to enable growth within the team and for the brand. They will partner with cross-functional partners to develop big ideas, product stories and innovative marketing programs, to engage customers and capture Old Navy's brand buzz. They own the creative expression across all vehicles/channels with a strong digital first orientation and understanding of how to develop meaningful creative content and commercial success. What you'll do Own and evolve the Old Navy brand vision and voice to consistently push the brand forward, always balancing the need to stay true to the brand's DNA while able to continuously refresh the brand over time Strong ability to continually elevate and differentiate the Old Navy brand, with an appreciation and understanding of the Old Navy customer and how to balance the commercial needs of the business Lead and develop a growing world-class creative team-continually inspiring and pushing for creative innovation Strategically push the creative integrity of all campaigns and deliverables to cement while meeting the business objectives with a modern, fresh creative approach Drive brand campaign and seasonal campaign development, integration, and creative excellence across every customer touch point - site, email, digital media, social media, video, in-store marketing, packaging, promotions, Brand Engagement/PR, advertising (in partnership with advertising agencies) Lead the department, campaign development and customer experience with a digitally first, omni channel mindset - an appreciation and passion for the evolving omni channel customer journey and impact on digital channel needs Act as a key leader and collaborator on the Marketing Leadership team to balance the needs of driving of mass retail business that requires a large volume of creative concepts/assets, a fast-moving environment with multiple priorities Build strong partnerships with design, merchandising, UX, and visual merchandising to help bring brand and product stories to life in an integrated way Create clear priorities for the team, work to create streamlined processes and focus for the the team to continually improve the operations of the department Lead the creative team at the brand owned photo studio with a vision for elevating product photography and integrating it across multiple consumer touch points Partner with production team to manage creative development within established budgets and guidelines Who you are 15+ years' experience in brand creative direction - both agency and in house experience a plus Compelling portfolio of distinctive work that elevates a brand's creative experience A creative visionary - people are inspired by and excited to work with you Inspirational leader with the ability to develop and coach highly talented, senior-level creative team members Passion for bringing the democracy of style to life - balancing an elevated aesthetic while being commercially minded to drive a mass retail business Deep knowledge and experience leading and working in a "digital first" marketing department Decisive leader for the creative department and partner cross functional teams with the ability to galvanize these parties toward a cohesive, actionable plan Ability to influence and be assertive across the organization particularly at the executive level Proven strength managing large creative organizations that work in a fast moving environment with large volume deliverables Exceptional presentation skills to visually and verbally communicate all ideas in the most impactful, clear and visually engaging way Notice to applicants in San Francisco: Gap Inc. and its related brands will consider for employment, qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. The Fair Chance Ordinance is provided here: English Spanish Chinese Tagalog Benefits at Old Navy

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.* Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row. We'll send you to our application portal to get started. See how Joshua, graphic designer uses his creative muscles to make our products the best they can be. Say hi to Old Navy A Culture of Belonging We believe in the democracy of style, and a world of equality & opportunity, for everyone. Because Black lives matter, and this is what we stand for. We know we still have work to do, and we thank our employees & communities for helping us see the opportunities for real change in the fight against systemic racism.
    Learn more about our commitments to be better 2018 Best Workplaces in Retail We're committed to creating a great work environment for all of our employees. In 2018, Old Navy was named one of the Best Workplaces in Retail by Great Place to Work and Fortune. Customize your alerts by adding your interests.
    We'll send you weekly emails letting you know when new opportunities open up. Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.

Keywords: Gap Inc., San Francisco , Vice President, Creative Marketing, Executive , San Francisco, California

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