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Social Media Manager

Company: BlueOwl, LLC
Location: San Francisco
Posted on: February 26, 2021

Job Description:

We're here to create a safer, happier and more mindful future for all with the help of data science, engineering, design, and mobile technology. We're starting by reinventing insurance, by rethinking the technologies that enable it, but our true goal is to build a platform that rewards people for driving well-creating safer roads with fewer accidents in the process.-- Backed by impressive funding, we're poised to re-engineer a trillion-dollar category, and that's just the beginning. We're using rich customer insights, advanced technology and data science to build our cloud-native InsurTech solution, and other things we haven't even dreamt up yet. We're out to change behavior and promote mindful living at a societal level. But the key to us being successful in our mission isn't just about nailing the technology-it's about hiring the talented people who can help us make a quantifiable impact in the world. We're growing our world-class team.-- And that's where you come in. The Role We see social media as an earned opportunity to activate our shared audience and brand ideals through engaging content & conversation our communities care about. The Social Media Manager drives forward the vision and execution of social media content and management with the help of our in-house creative team. This role is focused on understanding social platforms, how customers want to engage, and developing content and dialogue as a result.-- Working within the cross-discipline growth team, you will be responsible for planning strategic content that develops brand reputation by putting our intentions into action. This includes continuous planning, publishing, listening, engagement, measurement and enhancement of our social media presence across brands with the goal of online community building. You'll serve as a subject matter expert for the voice of the customer and trend watcher across our social media platforms.-- About You:

  • Your interests and curiosity range many facets of brand & community engagement, and you focus on activating on it in social media channels. You've had experience running community management activities from end-to-end and love to find relevant and appropriate ways to interact. You're not one to rest on your laurels. Instead, your passion for your craft, curious mind and desire to see your team succeed fuels a broad interest in content that delivers results.--
  • You have an entrepreneurial spirit and thrive on helping shape capabilities within a growing business. And you can leverage all your passion and acumen to deliver results with your team-be it content development, daily community engagement and customer service, or social campaigns that support and enhance integrated marketing programs. When it comes to the brand and customer, you understand these impact our success as much as business optimization. Key Qualities:
    • You have a passion for community building and brand. You deeply understand the social media landscape as an extension of community building that takes place in the real world and online. You learn and activate the brand with brand persona leading use of voice and tone in aligned ways across social channels. You develop content and identify opportunities for engagement as you continuously find intentional and measurable ways to learn and better connect with your core audience.--
    • You're an organized self-starter and strategic thinker with your finger on the pulse of storytelling trends. You're a master housekeeper-organized, methodical and timely. That's how you stay on top of everything. Specifically, you need to be able to map the social calendar into a plan that can be implemented, measured and produces ongoing results. You take it upon yourself to stay up on trends and opportunities by platform and across brands we look up to. You're a master at finding opportunities to develop storylines through your content and conversations.--
    • You work with energy and passion for your craft and a customer focus. You don't see social media as a nice-to-have, rather a critical way to engage with potential and existing customers. You know your brand in and out, but activate on it in a way that is always evolving based on the response you receive. You get excited to share out metrics, insights and results to help inform other parts of the organization and customer experience.--
    • Your creative skills are matched by your ability to offer customer care. You know social can be a customer service channel and you take it to heart. Though much of your focus is on creative content and engagement, you work closely with Customer Care and PR functions to address needs and maintain brand reputation. Whether celebrating a win or managing a crisis, you're ready to work with the larger communications team to address needs.--
    • You're a fantastic communicator with strong technical acumen. You take pride in the quality of your work and make it your business to bring others along. You're a hybrid content creator, community manager and brand evangelist. And you're ready to listen and learn too. Importantly, you understand how to take social trends and turn them into actionable ideas to learn from on behalf of the brand.--
    • You experiment strategically. You have the ability to deliver great work that also delivers on customer and business needs. You know from experience that being intentional with your approach and experimentation goes much further than random tests for the sake of testing. And you find optimizations that generate results that increase engagement opportunities across owned and earned channels.--
    • You understand that Social is a combination of publishing, listening and conversations. And, that's part of why you love social media. You look past simply publishing content to actively pursue social listening, conversations, overall engagement and alignment with broader marketing and corporate integration.-- Responsibilities:
      • Partner closely with Creative Director of Brand and the multidisciplinary marketing creative and content teams to conceptualize and bring engaging experiences to life across social channels with awareness to integrated campaigns
      • Collaborate with creative leads and the cross-functional marketing team to align on marketing strategy and design direction
      • Partner and establish strong rapport with Copywriters, Designers, and marketing specialists to bring our brand to life through social engagements
      • Activate on content strategy by owning the planning and execution of social media and associated content across all channels based on priorities and integrated campaign goals--
      • Aid in evolution of content strategy and campaigns through ongoing feedback loop of performance and trends by social channel
      • Curate relevant content topics to reach target customers
      • Administrate the creation and publishing of relevant, original, high-quality content for all social and blog channels with daily activities including:
      • Utilize tools for content planning, publishing, engagement and analytics
      • Create, curate, and manage all published content (images, video, written and audio/podcast)
      • Seek feedback and approval from stakeholders including legal when required.
      • Monitoring, listening and partnering with Customer Care in responding to users appropriately by platform and conversation type with a focus on building the reputation--
      • Develop and expand community and/or influencer outreach efforts.
      • Oversee social profile/post design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)
      • Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care
      • Analyze key metrics and update strategy as needed
      • Compile reports for management showing results (ROI)
      • Content calendar planning, balancing mix and cadence based on data and content performance--
      • Develop learning plans for tests of content, topics and engagement to deliver sound recommendations for continued content evolution
      • Identify and improve opportunities to engage employees in activities that might improve content and reviews--
      • Create a regular publishing schedule and identify opportunities to promote organic content in partnership with the paid media team
      • Support and use learnings to advise on posts worth boosting and paid social media advertising campaigns
      • Monitor and develop an engagement strategy through social listening, responding, asking questions and engaging in conversations with various audiences
      • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate
      • Help build a POV of organic influencers, both like minded brands and people to engage with over time
      • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews
      • Monitor trends in social media tools, applications, channels, design and strategy
      • Identify threats and opportunities in user-generated content surrounding the company
      • Report notable threats to appropriate management
      • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns
      • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results Qualifications:
        • 4+ years of social media management experience from end to end
        • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Instagram, Facebook, Twitter, Snapchat, LinkedIn, YouTube, TikTok and forums like Reddit, etc.) and how each platform can be deployed in different scenarios
        • Positive attitude, detail and customer oriented with good multitasking and organizational ability
        • Demonstrable social networking experience and ability to analyze social platform analytics
        • Knowledge of online marketing and good understanding of major marketing channels
        • Positive attitude, detail and customer oriented with good multitasking and organizational ability
        • Marketing, communications or graphic design degree is welcomed but not required with relevant work experience
        • Demonstrated creativity and documented immersion in social media. (Give links to profiles as examples)
        • Experience sourcing and managing content development and publishing
        • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why ideas are analytically sound
        • Excels at building and maintaining sales relationships, online and off
        • Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management)
        • Makes evident good technical understanding and can pick up new tools quickly
        • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution
        • Possesses great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues Bonus Points:
          • Experience with Opal, SalesForce Social Studio, Google Analytics, Google 360 and other social media monitoring platforms a plus
          • Experience working with startups and young brands--
          • Management of multiple brands
          • Design skill set for development of multiple media types--
          • Salary: We pay top-of-market salaries for most positions, factoring in experience, talent and location. We do not offer equity.
          • Benefits: Medical, dental, vision, 401(k), wellness reimbursement, four weeks of PTO, six weeks of parental leave (12 weeks for parents who give birth), and great work-life balance. Our office building offers on-site shower and bike stalls, and panoramic views of San Francisco.--
          • Location: Due to COVID-19 our teams are all working remotely through July 5, 2021. We provide an in-home office set-up including laptop, monitor, ergonomic desk, chair and other items as needed. Post COVID-19: San Francisco, CA near Montgomery BART Station What We Need:
            • Please submit a resume and a brief but compelling cover letter with links to the social media work you're most proud of BlueOwl, LLC is an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Keywords: BlueOwl, LLC, San Francisco , Social Media Manager, Executive , San Francisco, California

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