Social Media Manager
Company: BlueOwl, LLC
Location: San Francisco
Posted on: February 26, 2021
Job Description:
We're here to create a safer, happier and more mindful future
for all with the help of data science, engineering, design, and
mobile technology. We're starting by reinventing insurance, by
rethinking the technologies that enable it, but our true goal is to
build a platform that rewards people for driving well-creating
safer roads with fewer accidents in the process.-- Backed by
impressive funding, we're poised to re-engineer a trillion-dollar
category, and that's just the beginning. We're using rich customer
insights, advanced technology and data science to build our
cloud-native InsurTech solution, and other things we haven't even
dreamt up yet. We're out to change behavior and promote mindful
living at a societal level. But the key to us being successful in
our mission isn't just about nailing the technology-it's about
hiring the talented people who can help us make a quantifiable
impact in the world. We're growing our world-class team.-- And
that's where you come in. The Role We see social media as an earned
opportunity to activate our shared audience and brand ideals
through engaging content & conversation our communities care about.
The Social Media Manager drives forward the vision and execution of
social media content and management with the help of our in-house
creative team. This role is focused on understanding social
platforms, how customers want to engage, and developing content and
dialogue as a result.-- Working within the cross-discipline growth
team, you will be responsible for planning strategic content that
develops brand reputation by putting our intentions into action.
This includes continuous planning, publishing, listening,
engagement, measurement and enhancement of our social media
presence across brands with the goal of online community building.
You'll serve as a subject matter expert for the voice of the
customer and trend watcher across our social media platforms.--
About You:
- Your interests and curiosity range many facets of brand &
community engagement, and you focus on activating on it in social
media channels. You've had experience running community management
activities from end-to-end and love to find relevant and
appropriate ways to interact. You're not one to rest on your
laurels. Instead, your passion for your craft, curious mind and
desire to see your team succeed fuels a broad interest in content
that delivers results.--
- You have an entrepreneurial spirit and thrive on helping shape
capabilities within a growing business. And you can leverage all
your passion and acumen to deliver results with your team-be it
content development, daily community engagement and customer
service, or social campaigns that support and enhance integrated
marketing programs. When it comes to the brand and customer, you
understand these impact our success as much as business
optimization. Key Qualities:
- You have a passion for community building and brand. You deeply
understand the social media landscape as an extension of community
building that takes place in the real world and online. You learn
and activate the brand with brand persona leading use of voice and
tone in aligned ways across social channels. You develop content
and identify opportunities for engagement as you continuously find
intentional and measurable ways to learn and better connect with
your core audience.--
- You're an organized self-starter and strategic thinker with
your finger on the pulse of storytelling trends. You're a master
housekeeper-organized, methodical and timely. That's how you stay
on top of everything. Specifically, you need to be able to map the
social calendar into a plan that can be implemented, measured and
produces ongoing results. You take it upon yourself to stay up on
trends and opportunities by platform and across brands we look up
to. You're a master at finding opportunities to develop storylines
through your content and conversations.--
- You work with energy and passion for your craft and a customer
focus. You don't see social media as a nice-to-have, rather a
critical way to engage with potential and existing customers. You
know your brand in and out, but activate on it in a way that is
always evolving based on the response you receive. You get excited
to share out metrics, insights and results to help inform other
parts of the organization and customer experience.--
- Your creative skills are matched by your ability to offer
customer care. You know social can be a customer service channel
and you take it to heart. Though much of your focus is on creative
content and engagement, you work closely with Customer Care and PR
functions to address needs and maintain brand reputation. Whether
celebrating a win or managing a crisis, you're ready to work with
the larger communications team to address needs.--
- You're a fantastic communicator with strong technical acumen.
You take pride in the quality of your work and make it your
business to bring others along. You're a hybrid content creator,
community manager and brand evangelist. And you're ready to listen
and learn too. Importantly, you understand how to take social
trends and turn them into actionable ideas to learn from on behalf
of the brand.--
- You experiment strategically. You have the ability to deliver
great work that also delivers on customer and business needs. You
know from experience that being intentional with your approach and
experimentation goes much further than random tests for the sake of
testing. And you find optimizations that generate results that
increase engagement opportunities across owned and earned
channels.--
- You understand that Social is a combination of publishing,
listening and conversations. And, that's part of why you love
social media. You look past simply publishing content to actively
pursue social listening, conversations, overall engagement and
alignment with broader marketing and corporate integration.--
Responsibilities:
- Partner closely with Creative Director of Brand and the
multidisciplinary marketing creative and content teams to
conceptualize and bring engaging experiences to life across social
channels with awareness to integrated campaigns
- Collaborate with creative leads and the cross-functional
marketing team to align on marketing strategy and design
direction
- Partner and establish strong rapport with Copywriters,
Designers, and marketing specialists to bring our brand to life
through social engagements
- Activate on content strategy by owning the planning and
execution of social media and associated content across all
channels based on priorities and integrated campaign goals--
- Aid in evolution of content strategy and campaigns through
ongoing feedback loop of performance and trends by social
channel
- Curate relevant content topics to reach target customers
- Administrate the creation and publishing of relevant, original,
high-quality content for all social and blog channels with daily
activities including:
- Utilize tools for content planning, publishing, engagement and
analytics
- Create, curate, and manage all published content (images,
video, written and audio/podcast)
- Seek feedback and approval from stakeholders including legal
when required.
- Monitoring, listening and partnering with Customer Care in
responding to users appropriately by platform and conversation type
with a focus on building the reputation--
- Develop and expand community and/or influencer outreach
efforts.
- Oversee social profile/post design (ie: Social media graphics
for Facebook cover, profile pic, thumbnails, ads, landing pages,
Twitter profile, Blog, etc.)
- Create and manage an online review funnel for building online
reviews and reputation. Monitor online reviews and respond to each
review timely and with care
- Analyze key metrics and update strategy as needed
- Compile reports for management showing results (ROI)
- Content calendar planning, balancing mix and cadence based on
data and content performance--
- Develop learning plans for tests of content, topics and
engagement to deliver sound recommendations for continued content
evolution
- Identify and improve opportunities to engage employees in
activities that might improve content and reviews--
- Create a regular publishing schedule and identify opportunities
to promote organic content in partnership with the paid media
team
- Support and use learnings to advise on posts worth boosting and
paid social media advertising campaigns
- Monitor and develop an engagement strategy through social
listening, responding, asking questions and engaging in
conversations with various audiences
- Become an advocate for the company in social media spaces,
engaging in dialogues and answering questions where
appropriate
- Help build a POV of organic influencers, both like minded
brands and people to engage with over time
- Develop organizational elements in order to implement a
proactive process for capturing happy, loyal customer online
reviews
- Monitor trends in social media tools, applications, channels,
design and strategy
- Identify threats and opportunities in user-generated content
surrounding the company
- Report notable threats to appropriate management
- Analyze campaigns and translate anecdotal or qualitative data
into recommendations and plans for revising social media, content
marketing, SEO and social advertising campaigns
- Monitor effective benchmarks (Best Practices) for measuring the
impact of social media campaigns. Analyze, review, and report on
effectiveness of campaigns in an effort to maximize results
Qualifications:
- 4+ years of social media management experience from end to
end
- Displays in-depth knowledge and understanding of social media
platforms, their respective participants (Instagram, Facebook,
Twitter, Snapchat, LinkedIn, YouTube, TikTok and forums like
Reddit, etc.) and how each platform can be deployed in different
scenarios
- Positive attitude, detail and customer oriented with good
multitasking and organizational ability
- Demonstrable social networking experience and ability to
analyze social platform analytics
- Knowledge of online marketing and good understanding of major
marketing channels
- Positive attitude, detail and customer oriented with good
multitasking and organizational ability
- Marketing, communications or graphic design degree is welcomed
but not required with relevant work experience
- Demonstrated creativity and documented immersion in social
media. (Give links to profiles as examples)
- Experience sourcing and managing content development and
publishing
- Exhibits the ability to jump from the creative side of
marketing to analytical side, able to demonstrate why ideas are
analytically sound
- Excels at building and maintaining sales relationships, online
and off
- Is a team player with the confidence to take the lead and guide
other employees when necessary. (ie: content development, creation
and editing of content, and online reputation management)
- Makes evident good technical understanding and can pick up new
tools quickly
- Demonstrates winning Social Customer Service techniques such as
empathy, patience, advocacy and conflict resolution
- Possesses great ability to identify potential negative or
crisis situations and apply conflict resolution principles to
mitigate issues Bonus Points:
- Experience with Opal, SalesForce Social Studio, Google
Analytics, Google 360 and other social media monitoring platforms a
plus
- Experience working with startups and young brands--
- Management of multiple brands
- Design skill set for development of multiple media types--
- Salary: We pay top-of-market salaries for most positions,
factoring in experience, talent and location. We do not offer
equity.
- Benefits: Medical, dental, vision, 401(k), wellness
reimbursement, four weeks of PTO, six weeks of parental leave (12
weeks for parents who give birth), and great work-life balance. Our
office building offers on-site shower and bike stalls, and
panoramic views of San Francisco.--
- Location: Due to COVID-19 our teams are all working remotely
through July 5, 2021. We provide an in-home office set-up including
laptop, monitor, ergonomic desk, chair and other items as needed.
Post COVID-19: San Francisco, CA near Montgomery BART Station What
We Need:
- Please submit a resume and a brief but compelling cover letter
with links to the social media work you're most proud of BlueOwl,
LLC is an equal opportunity workplace. We are committed to equal
employment opportunity regardless of race, color, ancestry,
religion, sex, national origin, sexual orientation, age,
citizenship, marital status, disability, gender identity or Veteran
status. Pursuant to the San Francisco Fair Chance Ordinance, we
will consider for employment qualified applicants with arrest and
conviction records.
Keywords: BlueOwl, LLC, San Francisco , Social Media Manager, Executive , San Francisco, California
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