Vice President of Marketing & Communications

Company: Public Affairs Council
Location: San Francisco
Posted on: February 25, 2021

Job Description:

Company: Personal Services, San Francisco, CA Remarks: We're looking for a highly-motivated, innovative and accomplished marketing executive to head up our ambitious "direct to worker" engagement efforts and organizational communications.--This leader possesses refined communication and leadership skills, with proven success in innovative marketing campaigns across the continuum of today's marketing channels. This leader also has a strong track record developing, integrating, and implementing a broad range of public relations activities.-- The Company Vice President of Marketing & Communications will report to the Executive Director, and because the Company Coalition is a remote organization,--the position can be based anywhere. Job Description

• Lead the development of all our marketing strategies across multiple channels (e.g., mass media, social media, email, employers, nonprofits, regional efforts, etc.) with a mastery of modern digital marketing.--
• Develop population-specific outreach strategies to reach sub-populations of workers particularly affected by COVID (e.g. 1099 workers, food service workers and immigrants, to name a few).
• Lead development of all creative and content, in partnership with in-house staff and multiple outside agencies.
• Orchestrate the execution of numerous simultaneous performance marketing campaigns (paid social, paid search, email), including design of test/control segmentation, implementation of tests, detailed real-time tracking, results reporting, gleaning actionable insights and operationalizing them for continual improvement.
• Develop and implement an integrated strategic communications plan to advance Company's brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences.
• Exercise judgment to prioritize Company media opportunities, plus prepare talking points, speeches, presentations, and other supporting material as needed.
• Actively engage, cultivate and manage press relationships to ensure coverage surrounding Company's programs, special events, public announcements, and other projects.
• Work cross-functionally with Product Manager, Development, and Program leads to ensure all marketing and communications plans are clearly aligned with other core Company units.
• Oversee the day-to-day activities of marketing and communications, including budgeting, planning, and coordination with key partners and stakeholders. Qualifications You'll Be Well Positioned to Succeed in This Role if...
  • You're excited to dig into the "no easy answers" work of developing a holistic marketing and cultivation ecosystem that a) connects with COVID-displaced workers where they are, b) builds trust in Company, c) nurtures meaningful relationships with workers, and d) supports them all the way through to landing an in-demand job in a high-growth career field.
  • You have well-developed storytelling muscles, with an ability to recognize nuance in an individual worker's journey, but also to craft meta-narratives that are resonant across the workforce development space.
  • You have the heart of an equity-minded nonprofit leader AND the marketing savvy of an opportunistic for-profit exec.--
  • You're extremely nimble, agile, see opportunity in every challenge, and have a swiss army knife's worth of career experiences to draw upon. Your Past Work Experience Looks Like... We expect to see a track record of success in similar roles, including:
    • Deep, demonstrable understanding of marketing strategy development, execution for new and existing brands, and ability to plan effective promotions.
    • Expert knowledge of paid advertising (Facebook and Google Adwords, etc.).
    • Deep skills in marketing campaign development, execution and leveraging data and analytics to improve results and increase ROI.
    • A proven track record of aligning an organization and its key stakeholders around the brand's marketing strategy.
    • Demonstrated skill and comfort in proactively building relationships with reporters and editors, and in successfully positioning subject matter with the media to achieve high-impact placements.
    • Extensive successful writing and editing experience (externally focused) with a variety of print and online communications media.
    • Creative and thoughtful on how new media technologies can be utilized.
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Keywords: Public Affairs Council, San Francisco , Vice President of Marketing & Communications, Executive , San Francisco, California