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Manager Consumer Insights: Gaming

Company: Dolby
Location: San Francisco
Posted on: February 25, 2021

Job Description:

Join the leader in entertainment innovation and help us design the future. At Dolby, science meets art, and high tech means more than computer code. As a member of the Dolby team, you'll see and hear the results of your work everywhere, from movie theaters to smartphones. We continue to revolutionize how people create, deliver, and enjoy entertainment worldwide. To do that, we need the absolute best talent. We're big enough to give you all the resources you need, and small enough so you can make a real difference and earn recognition for your work. We offer a collegial culture, challenging projects, and excellent compensation and benefits. Dolby is a company that celebrates passion for entertainment and partners with diverse creators and artists across music, movies, TV, and gaming to bring their vision and creative intent to life. The Strategic Planning & Insights team is at the forefront of key initiatives to get closer to consumers and Dolby fans to understand how to best connect with them. We are looking for someone who is passionate about gaming/live streaming, and understanding gamer motivations for brand, product, and category engagement. You approach things from a unique POV, with a high level of curiosity and are driven to uncover meaningful insights. A data-driven and strategic minded storyteller, who can develop and execute cutting edge research initiatives. This role is a critical part of evolving how Dolby thinks about and markets to consumers, translating consumer learning into actionable strategic guidance that will drive revenue growth. As a Consumer Insights Manager, you will help shape a world-class Insights, Strategy and Analytics function within Dolby. In this role, you will work with marketing, business groups, and the commercial partnerships teams across Geos to illuminate meaningful insights and provide a deep understanding of consumers globally. Your work will have a direct impact on how Dolby positions our gaming offerings and influence the experiences. Responsibilities:

  • Conduct in-house qualitative and quantitative projects, analyses & reporting
  • Expertly manage relationships with research agencies globally, and help audit these relationships to ensure that we are using the best possible partners
  • Function as an insights and VOC subject-matter expert on the consumer/customer for Dolby in the Gaming category
  • Use research as a front-end for consumer strategy to go beyond basic findings and develop 'metrics and insights that matter'
  • Craft stories from data and insights that present learnings in a visual format with a compelling message
  • Work in close partnership with our sister teams within marketing to realize project goals Requirements:
    • 7-10 years of overall insights and research work agency and/or client-side with a true balance of qual and quant hands-on expertise
    • Strong Excel or similar tool (e.g., SAS, SPSS) proficiency with a focus on quantitative research datasets
    • Deep knowledge and expertise writing screeners, surveys and discussion guides
    • Strong experience managing and leading global research/insights initiatives including partner agency engagement from project start to finish
    • Stellar presentation skills, with comfort telling our story to anyone from junior to C-Suite levels
    • A track record of partnership and collaboration, providing strategic guidance to stakeholders
    • Proven experience using insights to inform brand strategy and positioning Preferred Experience
      • Graduate degree in marketing, business or the Social Sciences
      • Demonstrated ability to work collaboratively across a matrixed organization
      • Experience with social listening tools (e.g., Netbase) and social platform analytics
      • Experience with customer loyalty panels (e.g., Fuel Cycle)
      • 2-3 yrs. hands-on experience with survey tools(e.g., Qualtrics)
      • Insights experience in gaming
      • Experience with UX research Dolby will consider qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code, Article 49, and Administrative Code, Article 12 Equal Employment Opportunity:
        Dolby is proud to be an equal opportunity employer. Our success depends on the combined skills and talents of all our employees. We are committed to making employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, family status, medical condition, disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state, and local laws and ordinances. #LI-LR1
        Nearest Major Market: San Francisco
        Nearest Secondary Market: Oakland

Keywords: Dolby, San Francisco , Manager Consumer Insights: Gaming, Executive , San Francisco, California

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