Senior Sponsorship Program Manager
Company: Marketo, an Adobe Company
Location: San Francisco
Posted on: February 25, 2021
Strategic, detailed and self-directed sponsorship leader sought
to grow and manage Partner participation in Amazon Web Services
(AWS) flagship events and sponsorship programs.
The Senior Sponsorship Program Manager supports multiple
sponsorship programs, with a focus on AWS re:Invent - the leading
global customer and Partner conference for the cloud computing
community. Last year, re:Invent welcomed hundreds of sponsors who
participated in the conference to drive lead generation, build
brand awareness, engage with attendees through thought leadership,
meet with customers, and launch new solutions on AWS.
Our ideal candidate will set new benchmarks for sponsorship
retention, customer experience, and sponsor satisfaction. They
bring a wealth of account management and sales experience, combined
with strong program and operational excellence. The role will have
oversight of key sponsorship departments including Sponsor
Enablement (Partner Success and Customer Service) and Program
Management (Project Timeline Management and Agency Efficacy). They
will collaborate with our operations team to enable sponsoring
Partners with tools to drive greater value for their sponsorship
investment. In addition, they will build stronger synergies with
our Partner Development, Partner Marketing, Global Field, and other
internal stakeholders to scale the sponsorship program to a broader
set of AWS Partners.
Our ideal candidate has passion for sponsorship, enthusiasm for our
mission to connect AWS Partners to cloud computing enthusiasts, and
talent for managing complex programs and coming up with creative
solutions. You have worked on a sponsorship program or in the
partner development ecosystem, have familiarity with AWS products
and services and evidence of an ability to construct and scale a
partner sponsor success program. This candidate must be strategic
and understand how to execute effectively with changing priorities
and in a virtual (hybrid) event world.
This role is located in Seattle but also open to SF Bay Area, Los
Angeles, New York, and Phoenix. Relocation assistance available to
Seattle only from within the US.
-- Spearhead, create and own the Sponsor Enablement function
focused on partner sponsor success and experience in collaboration
with the Sponsorship Operations team.
-- Own relationships with and provide exceptional customer service
to assigned sponsors and internal stakeholders.
-- Set and exceed sponsorship revenue goals, targets and KPIs
-- Develop sponsorship project plans including demand generation,
communications, content delivery, production / execution, and
-- Find scalable ways for sponsors to ramp up adoption of our
tools, processes, and deadlines.
-- Continuously find automated touch points to increase sponsor
satisfaction, drive incremental sales, and improve retention with
-- Develop a trusted adviser relationship with strategic Partner
accounts and sponsors.
-- Work directly with Partner Team leaders and Partner Marketing
Managers to cultivate new sponsorships and service strategic
-- Build and deliver a series of webinars and tutorial videos
educating Partners on how to get the most value from their
-- Create documentation to help scale onboarding efforts that can
be delivered through a self-service knowledge base, FAQs, and
-- Be a customer experience expert and understand all optimal
workflows that streamline the sponsorship experience.
-- Identify onboarding and servicing challenges, and use analytics
to support your recommendations.
-- Partner with Demand Generation team to execute automated email
nurture campaigns pre- and post-purchase directed at AWS Partners
that optimizes sales, onboarding, and enablement.
-- Understand and leverage the use of internal Amazon systems.
-- Guide efficacy of 3rd party agencies who support sponsorship
-- Travel Required 20% of the time.
BASIC QUALIFICATIONS -- 5+ years of relevant work experience in
global sponsorship management, partner ecosystem development and/or
marketing program management.
-- 3+ years' experience with Salesforce, ZenDesk, Marketo, Tableau,
CVENT or other industry marketing tools.
-- Bachelor's degree in business, communications, marketing or
relevant field of study PREFERRED QUALIFICATIONS -- 8+ years of
relevant work experience in global sponsorship management, partner
ecosystem development and/or marketing program management
-- 3+ years of industry experience in Customer or Partner Success,
Account Management, onboarding, and implementation within the
technology, Internet or SaaS space
-- Demonstrated an ability to construct and build new processes and
-- Decisive, action-oriented, and able to motivate, inspire and
lead cross-functional teams in different geographies and business
-- An excellent verbal and written communicator who can articulate
a message clearly and use simple language that audiences can
-- Can conduct presentations and share insights to gain alignment
with internal and external stakeholders at all levels of
-- Excellent time management, budget and resource management and
-- Ambitious self-starter with demonstrated ability and willingness
to roll up sleeves and execute to get the job done
-- Strong drive for results, with ability to manage independently
and to take calculated risks
-- Attention to detail, excellent organization skills and ability
to manage multiple projects at once
-- Proven track record of launching new programs to increase
Partner retention and grow revenue
Amazon is committed to a diverse and inclusive workplace. Amazon is
an equal opportunity employer and does not discriminate on the
basis of race, national origin, gender, gender identity, sexual
orientation, protected veteran status, disability, age, or other
legally protected status. For individuals with disabilities who
would like to request an accommodation, please visit
Pursuant to the San Francisco Fair Chance Ordinance, we will
consider for employment qualified applicants with arrest and
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider
for employment qualified applicants with arrest and conviction
Keywords: Marketo, an Adobe Company, San Francisco , Senior Sponsorship Program Manager, Executive , San Francisco, California
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