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Demand Generation Manager

Company: 80Twenty
Location: San Francisco
Posted on: February 25, 2021

Job Description:

Our client is a successful late stage B2B technology start up with solid funding that is in an excellent financial position and has been performing well throughout the current health pandemic.--They are looking for a Demand Generation Manager with 5-7+ years of experience managing a omni-channel campaigns and managing a full marketing funnel, with a track record of driving leads for sales teams and managing marketing operations.--There would be a high level of emphasis on growing the top of the funnel, and your audience would be developers themselves all the way up to CTOs. Ideally this person should come from B2B tech background and have 5-7+ years of experience marketing to developers with bonus points if you've marketed a self-serve product.--This is a remote position that can be based anywhere in the US.What you will be doing:* Develop and execute campaigns specifically focused on top of funnel experiences for self-service offerings * Develop launch a cohesive campaign journey for new users with an initial focus on email in Marketo * Partner with Product teams to build experimentation plans to achieve growth goals* Build coordinated campaigns across Demand Generation, Product, and Product Marketing teams to maximize results* Collaborate closely with Product, Product Marketing, Content, Design, and Brand to transform your ideas into compelling and personalized messages to engage users and turn them into happy customers.* Weekly evaluation of data to improve marketing performance, design and execute A/B tests, to help the team separate user signals from noiseQualifications:* 5+ years of demand generation experience at a fast-growing cloud company * 5+ years of marketing automation experience in Marketo* Experience run campaigns for a high volume SaaS product * Currently Marketo Certified preferred* Excellent communication skills * Natural curiosity to always be testing and leveraging results to evolve programs * Experience creating and owning campaigns from the ground up*

Keywords: 80Twenty, San Francisco , Demand Generation Manager, Executive , San Francisco, California

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