Demand Generation Manager
Company: 80Twenty
Location: San Francisco
Posted on: February 25, 2021
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Job Description:
Our client is a successful late stage B2B technology start up
with solid funding that is in an excellent financial position and
has been performing well throughout the current health
pandemic.--They are looking for a Demand Generation Manager with
5-7+ years of experience managing a omni-channel campaigns and
managing a full marketing funnel, with a track record of driving
leads for sales teams and managing marketing operations.--There
would be a high level of emphasis on growing the top of the funnel,
and your audience would be developers themselves all the way up to
CTOs. Ideally this person should come from B2B tech background and
have 5-7+ years of experience marketing to developers with bonus
points if you've marketed a self-serve product.--This is a remote
position that can be based anywhere in the US.What you will be
doing:* Develop and execute campaigns specifically focused on top
of funnel experiences for self-service offerings * Develop launch a
cohesive campaign journey for new users with an initial focus on
email in Marketo * Partner with Product teams to build
experimentation plans to achieve growth goals* Build coordinated
campaigns across Demand Generation, Product, and Product Marketing
teams to maximize results* Collaborate closely with Product,
Product Marketing, Content, Design, and Brand to transform your
ideas into compelling and personalized messages to engage users and
turn them into happy customers.* Weekly evaluation of data to
improve marketing performance, design and execute A/B tests, to
help the team separate user signals from noiseQualifications:* 5+
years of demand generation experience at a fast-growing cloud
company * 5+ years of marketing automation experience in Marketo*
Experience run campaigns for a high volume SaaS product * Currently
Marketo Certified preferred* Excellent communication skills *
Natural curiosity to always be testing and leveraging results to
evolve programs * Experience creating and owning campaigns from the
ground up*
Keywords: 80Twenty, San Francisco , Demand Generation Manager, Executive , San Francisco, California
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