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Sr. Product Marketing Manager

Company:, Inc
Location: San Francisco
Posted on: February 25, 2021

Job Description:

Overview-- At Segment, we believe companies should be able to send their data wherever they want, whenever they want, with no fuss. Unfortunately, most product managers, analysts, and marketers spend too much time searching for the data they need, while engineers are stuck integrating the tools they want to use. Segment standardizes and streamlines data infrastructure with a single platform that collects, unifies, and sends data to hundreds of business tools with the flip of a switch. That way, our customers can focus on building amazing products and personalized messages for their customers, letting us take care of the complexities of processing their customer data reliably at scale. We're in the running to power the entire customer data ecosystem, and we need the best people to take the market.-- Product Marketing drives key go-to-market initiatives at Segment. We work closely with product management, engineering, and design to define our product roadmap and we partner with marketing, sales, and success to bring new products and features to market. We're looking for a strategic, analytical, collaborative product marketer to join our fast-growing team to support our enterprise businesses. Focus areas will include products like Segment Protocols and development of new deployment models for Segment, as well as support for our enterprise business with customer and competitive marketing. WHAT YOU'LL DO

  • Oversee the launch of new products and features by collaborating with product management, marketing, and sales
  • Refine Segment's packaging based on a deep understanding of our customers, market trends, and our product
  • Create compelling positioning and collateral that showcases the value of our products
  • Synthesize market, customer success, and sales needs to help inform and develop the product roadmap--
  • Develop a deep understanding of our customers and keep a pulse on the competitive landscape to inform our go-to-market strategy--
  • Lead marketing campaigns that will generate leads for our sales team.
  • Have 8+ years of relevant work experience (marketing, product, sales), including 4+ years of B2B product marketing experience--
  • Are incredibly organized and efficient-you take on complex projects and campaigns and own them from start to finish
  • Have led feature launches autonomously and contributed to large product launches
  • Have strong product instincts and technical curiosity that translate to clear packaging, positioning, and messaging--
  • Have exceptional written, communication, and speaking skills--
  • Thrive in cross-functional environments and can effectively collaborate with product, marketing, and sales teams
  • Approach all projects with a customer-first mindset
  • MBA is a plus We encourage you to apply if this role excites you - even if you think you may not meet all of the qualifications. At Segment, we live by four values: karma, drive, tribe, and focus.--We are always looking for outstanding individuals with diverse backgrounds and perspectives--who embody these values. To learn more about life at Segment and our commitment to diversity, equity, and inclusion, visit our--LinkedIn --page. We're excited to meet you! Segment is an equal opportunity employer. We believe that everyone should receive equal consideration and treatment in all terms and conditions of employment regardless of sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, race, color, religion, creed, national origin, ancestry, age (over 40), physical disability, mental disability, medical condition, genetic information, marital status, domestic partner status, military or veteran status, height, weight, AIDS/HIV status, and any other protected category under federal, state or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Apply for this role First Name * Last Name * Email * Phone * Resume/CV * LinkedIn Profile Website How did you hear about this job? Privacy Notice for California Candidates * Privacy Notice for California Candidates-- California law requires that we provide you this notice about the collection and use of your personal information. We encourage you to read it carefully.-- Effective Date: January 1, 2020-- 1. Introduction-- This notice (" Notice ") describes the categories of personal information that, Inc. (" Company ", " we ", " us " and " our ") collects about California residents who apply or are recruited for a job with us [or one of our affiliates] (" candidates "), and the purposes for which we use that information.-- For purposes of this Notice, " personal information " has the meaning given in the California Consumer Privacy Act of 2018 (the " CCPA ") but excludes information exempted from the CCPA's scope.-- This Notice does not create or form part of any contract for employment or otherwise.-- If you have questions about this Notice, please contact Pattie Egan ( or (415) 609-6900. For mailing requests, the office address is 100 California Street Suite 700 San Francisco, CA 94111. Upon request, this Notice is available in alternative formats, such as large print, braille, or audio. Please contact Pattie Egan and an alternative format will be provided to you so you can access the information in this Notice.-- 2. Information we collect about candidates-- 2.1. Categories of personal information-- The categories of personal information we may collect and process during the application and recruitment process include: Contact information, such as home address, telephone number, and email address;-- Information from job application materials or recruiters, such as your job application, resume or CV, cover letter, writing samples, references, work history, education transcripts, whether you are subject to prior employer obligations, and information that referrers provide about you;-- Professional qualifications, such as licenses, permits, memberships, and certifications;-- Information from the application process, such as any phone-screens, interviews, evaluations and outcomes of recruiting exercises;-- Immigration status and other information that would allow us to verify your employment eligibility;-- Biographical information, such as name, gender, date of birth, professional history, references, language proficiencies, education details, and information you make publicly available through job search or career networking sites;-- Job preferences, such as desired position and compensation, location preferences and willingness to relocate;-- Employment history;-- Background check information, such as information necessary to complete background, credit, drug/alcohol and/or other checks when permitted by law, and information received during these checks;-- Information needed to understand and assess accommodation requests regarding potential disabilities or other health conditions; and Other information you provide to us.-- Providing personal information to us is voluntary. However, if you do not provide sufficient information, we may be unable to consider your application or, if you are hired, your subsequent promotion, transfer or relocation.-- In certain cases we may ask you for additional information for purposes of complying with applicable laws. We may also inquire about criminal records. We will do so only where permitted by applicable law.-- --2.2. Sources of personal information-- We collect personal information from you when you apply for a job and throughout the job application or recruitment process. We may also collect your personal information from other sources and combine it with the personal information you provide us. For example, we may collect your personal information from:-- Job board websites you may use to apply for a job with us;-- Prior employers that provide us with employment references;-- Professional references that you authorize us to contact;-- Pre-employment screening services, such as background check providers (where permitted by law);-- Employment agencies and recruiters;-- Your educational institutions;-- Your public social media profile or other publicly-available sources;-- Other Company personnel.-- --3. How we use personal information about candidates-- --3.1. Purposes for which we use personal information-- --We may use the categories of personal information above for the following purposes:-- Recruitment management . Managing recruitment generally, such as:-- operating the careers website we maintain at or any other site to which this Notice is posted (" Careers Site ");-- recruiting, interviewing and evaluating job candidates;-- conducting background checks and other pre-employment screening (where permitted by law);-- analyzing and improving our application and recruitment processes;-- accommodating disabilities or health conditions;-- communicating with you regarding your candidacy, opportunities with the Company or about the Careers Site and any changes to applicable terms or policies; and-- other business operations.-- Compliance, safety and fraud prevention, such as:-- complying with or monitoring compliance with legal and other requirements, such as reporting and equal opportunities monitoring requirements, where applicable;-- complying with internal policies and procedures;-- complying with lawful requests and legal process, such as responding to subpoenas or requests from government authorities;-- protecting our, your or others' rights, safety and property;-- investigating and deterring against fraudulent, harmful, unauthorized, unethical or illegal activity, or conduct in violation of our policies or procedures; and-- sharing information with government authorities, law enforcement, courts or private parties where we have a good-faith belief it is necessary for the foregoing purposes.-- Analytics. Creating anonymous, aggregated or de-identified data that we use and share to analyze our application and recruitment activities, business and for other lawful business purposes.-- 3.2. Sharing personal information-- We may share your personal information with other parties as necessary for the purposes described above. For example, we may share your personal information with:-- Affiliates. Our corporate parent, subsidiaries, and other affiliates under the control of our corporate parent, for purposes consistent with this Notice or to operate shared infrastructure, systems and technology.-- Company service providers. Companies that provide us with services that help us manage the recruiting process and operate our business, such as job boards, recruiters, interviewing and testing, pre-employment screening, interview travel booking and expense reimbursement (where applicable), relocation (where applicable), and recruitment analytics.-- Government authorities, law enforcement and others. Government authorities, law enforcement, courts, and others as described in the compliance, safety and fraud prevention section above.-- Business transfers. Parties to transactions and potential transactions whereby we sell, transfer or otherwise share some or all of our business or assets, including your personal information, such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.-- Professional advisors. Lawyers, immigration advisors, and other outside professional advisors.-- Customers and business partners. Customers, other companies and individuals with whom the Company does business or is exploring a business relationship.-- 4. Other information about this Notice-- 4.1. Third parties-- This Notice does not address, and we are not responsible for, the practices of any third parties, which have their own rules for how they collect and use your personal information. Our links to third party websites or services are not endorsements.-- 4.2. Changes to this Notice-- We reserve the right to change this Notice at any time. The "Effective Date" heading at the top of this Notice indicates when it was last revised. Any changes will become effective when we post the revised notice on our Careers Site. As stated in Section 4.2 above, upon request, using any of the contact methods listed above, an alternative format of the revised notice will be provided to you so you can access the information in any revised notice.-- 4.3. Children-- The Careers Site is not intended for minors under the age of [18]. 5. Your obligations Among other obligations, including without limitation the obligation to provide complete and accurate information in recruiting documents and processes, it is your responsibility to ensure that information you submit does not violate any third party's rights.-- You should keep your personal information on file with the Company up to date and inform us of any significant changes to it.

Keywords:, Inc, San Francisco , Sr. Product Marketing Manager, Executive , San Francisco, California

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