Performance Marketing Manager

Company: Waking Up
Location: San Francisco
Posted on: February 25, 2021

Job Description:

Performance Marketing Manager (Remote, ideally PST)Waking Up is seeking a data-obsessed Performance Marketing Manager who will be responsible for driving our continuing growth across organic and paid media channels. As a seasoned media expert, you will be hands-on in the planning, development, and execution of all campaign activity. We are looking for someone who is analytical, but also imaginative. The ideal candidate must feel at-home sifting through performance data and deriving actionable insights that will help optimize paid media (as well as inform organic) strategies. We are looking for a self-starter who will thrive in an early-stage environment. Someone who can roll up their sleeves to build and launch campaigns across various platforms (emphasis on Facebook, Instagram, app stores and to some degree, search.)Responsibilities--- Manage the entire media strategy (organic and paid) and campaign execution to increase user acquisition and optimal ROAS.--- Develop and implement testing strategies to improve KPIs including creative/copy testing, audience segmentation, ad placements, and retargeting strategy to maximize performance.--- Lead campaign launches, optimization, and reporting inclusive of creative, campaign setup, audience targeting, and budget management.--- Own the bottom line on all performance marketing programs--- Work closely with other team members to drive standard methodologies, identify testing opportunities, and develop roadmaps.--- Utilizing existing internal resources and when needed, work with external consultants and agencies to help bring your vision to life.--- Build out tracking and reporting to monitor and optimize performance. Requirements--- 5+ years of direct, hands-on experience managing paid media (search, display, social), either at an agency or ideally early stage, in-house.--- Hands-on experience running ROAS positive campaigns at scale using solutions such as Google Adwords, Facebook Ad Manager, etc.--- Deep familiarity with all digital marketing metrics including CPL, CPA, CPC, CPM, LTV and ROAS.--- Strong analytical and problem-solving skills with an impeccable eye for detail.--- Excellent communication skills across mediums (email, Slack, VC.)--- A "nothing is someone else's problem" mentality and when you can't figure it out yourself, you work to find the person who can.--- The ability to self-start. What's up next? If the answer isn't obvious you'll decide and then drive.--- Interest in our philosophy and principles as outlined by Sam in the media titled, "Start Here."Working at Waking Up * Product Market Fit: Waking Up is unique. There are hundreds of meditation apps on the market, and several do a fine job of teaching the basic principles of mindfulness. But most present the practice as though it were an ancient version of an executive stress ball - whereas it's more like the Hubble Space Telescope. The purpose of meditation isn't merely to reduce stress or to make you feel better in the moment - it's to make fundamental discoveries in the laboratory of your own mind.* Market: Waking Up is consistently a top five grossing app within the Health and Fitness category (US). Waking Up has over 34,000 five star user reviews across Apple and Android and is often endorsed by thought leaders such as Susan Cain, Tim Ferriss and Peter Attia. * Culture: Waking Up is funded by its success and loyal members and advocates rather than venture capital. Our small team can move quickly and isn't constrained by either external expectations or big company bureaucracy.* Unique business model: Waking Up is free if a person truly cannot afford it. While we operate a successful subscription based business, we believe that money should never be the reason why someone can't access Waking Up.* Remote: The opportunity to do what you do best from wherever you are. * Benefits: We offer market leading benefits that include family health care (Anthem Platinum PPO), unlimited PTO and xxx. About Waking Up* Waking Up, developed by Sam Harris, is a guide to understanding the mind, for the purpose of living a more balanced and fulfilling life. Harris is the author of five New York Times best sellers, including Waking Up: A Guide to Spirituality Without Religion.--His writing and public lectures cover a wide range of topics-neuroscience, meditation, moral philosophy, religion, rationality-but generally focus on how a growing understanding of ourselves and the world is changing our sense of how we should live. Sam received a degree in philosophy from Stanford University and a Ph.D. in neuroscience from UCLA.--He has practiced meditation for over 30 years and has studied with many Tibetan, Indian, Burmese, and Western meditation teachers, both in the United States and abroad.

Keywords: Waking Up, San Francisco , Performance Marketing Manager, Executive , San Francisco, California