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Senior Website Marketing Manager

Company: Granular
Location: San Francisco
Posted on: February 25, 2021

Job Description:

More than seven billion people depend on farms for healthy and affordable food. By 2050, the global population will surpass nine billion and farmers will need new ways to deliver on this surging demand. They'll be seeking options that both sustain the environment and help them to be economically viable, and are increasingly turning to the world's leading Farm Management Software (FMS), Granular. As an organization, we are committed to delivering the most innovative and industry leading digital products that our customers will love. The Senior Website Marketing Manager owns optimization and traffic growth for Granular's website. This role is for an experienced digital marketer with a strong background in conversion rate optimization and SEO, and will be responsible for the Granular website and related web properties, as well as drive customer acquisition and pipeline creation through a/b testing and organic search. At Granular, you'll have the opportunity to work with a top-tier leadership team with proven entrepreneurial expertise to reshape the $3 trillion agriculture industry. We're growing quickly, and expanding our team in. Currently, we're operating in an employee-focused response to COVID-19, with 100% remote work until it is safe to return to the office. We're looking for proactive, intellectual, and versatile individuals to join our team to improve the lives of our farmers. What You'll Get To Do:

  • Be responsible for the Granular website and related web properties and their contribution to our customer acquisition and pipeline goals
  • Own website conversion optimization including test plans, the optimization of landing pages, leads forms, and user flows through the online buyer's journey
  • Develop the strategy and implementation of website personalization using Segment
  • Build the website roadmap and information architecture with personas, user stories, storyboards, prototypes, and wireframes, working closely with web development and design to launch new website releases, pages, and functional improvements
  • Lead the development and execution of our SEO roadmap to grow quality web traffic and conversions from organic search in partnership with our content marketing team
  • Ensure web pages and projects adhere to technical SEO best practices and stay current on the latest developments in search engine optimization
  • Develop and maintain the website and advertising performance dashboards and reports, including analyzing website traffic and SEO metrics to improve content marketing return on investment
  • Drive our inbound acquisition strategy through paid channels including SEM, paid social, and display; partnering with contractors or agencies as needed.
  • Create new web pages and make changes to existing pages on the fly as needed
  • Implement and maintain our web analytics taxonomy and tagging Who You Will Do It With:
    • You'll be an integral part of Granular's best-in-class marketing team and will work cross-functionally with teams across the company
    • This is a high visibility role with results-oriented goals and the chance to create a huge impact. You will set the stage for Granular to reach every professional farmer in the country and impact thousands of families and communities in the process
    • You'll bring your passion for website marketing, SEO, and big ideas for what makes an exceptional website
    • We're committed to your growth as a marketer and opportunities abound for professional development Who You Are:
      • 5+ years of experience with digital marketing or website optimization in a software or technology company; preferred with a B2B SaaS company and sales cycle
      • 3+ years of experience working with website content management systems and writing requirements for website projects
      • Demonstrated success using testing to achieve higher website conversion
      • Extensive experience with a website optimization tool like Google Optimize, Optimizely, or Adobe Target
      • Exceptional understanding of web UX and web conversion best practices
      • Knowledge of website personalization
      • Strong analytical and data analysis and reporting skills
      • A solid foundation of SEO best practices with a track record of success with SEO
      • Familiarity with HTML/CSS/JS
      • Ability to create clear specs and wireframes
      • Expertise with Google Tag Manager and website tagging and taxonomy development Perks and Benefits:
        • Upward mobility. We are growing and need talent who can take on increasingly challenging and rewarding roles
        • Generous Vacation
        • 401k Matching Program
        • Employer sponsored Medical, Dental, and Vision
        • Vision, Dental and Dependent Care FSA
        • Family, Maternity and Paternity Leave
        • Learning Programs and Individual Development Support
        • Open floor plan and dog-friendly offices Who We Are: Granular is Farm Management Software (FMS) that is helping thousands of farmers to build stronger farms today and steward their lands for generations to come. Granular uniquely combines an industry-leading support team with the most recommended suite of easy-to-use powerful software to help farmers and their teams run all aspects of their farm business. From financials to agronomy to operations, farmers are now able to make data-driven decisions with greater confidence in an increasingly challenging environment. Granular was founded in 2014 with the mission of helping farmers run more profitable and efficient business instead of maximizing bushels. Built as a collaboration between several of the most advanced family farms and top technology investors including Google Ventures, Granular is widely credited for launching the first modern, built in the cloud and mobile-centric FMS in 2014. In 2017, Corteva Agriscience acquired Granular to bring together the best technologists, scientists, and entrepreneurs from across the world with its global presence and deep resources to serve the needs of farmers through the transformative effects of digital technologies. Today, our over 400 passionate employees are on a mission helping our customers solve their problems today and for food demands in the future by shaping agriculture through continuous innovations in farm productivity, profitability, and environmental sustainability. Granular is San Francisco-based, with offices worldwide. Granular is an independent, wholly-owned subsidiary of Corteva Agriscience (NYSE:CTVA), a spin off of DowDuPont---. Learn more about our company and people at http://granular.ag/ , Twitter, @GranularAg, and Instagram, @Granular_Ag, or facebook.com/GranularAgriculture/ We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Are you legally authorized to work in the United States? --*
          Will you now or in the future require sponsorship for employment visa status (e.g., H-1B, TN, or other employment-based visa status)? --*
          Are you currently employed by Dow, Corteva, FMC Corporation, or any of their affiliates? --*
          U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Granular are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Are you Hispanic/Latino? Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
          • Autism
          • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
          • Blind or low vision
          • Cancer
          • Cardiovascular or heart disease
          • Celiac disease
          • Cerebral palsy
          • Deaf or hard of hearing
          • Depression or anxiety
          • Diabetes
          • Epilepsy
          • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
          • Intellectual disability
          • Missing limbs or partially missing limbs
          • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
          • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: Granular, San Francisco , Senior Website Marketing Manager, Executive , San Francisco, California

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