Demand Generation Campaigns Manager, Teams

Company: Cloudflare
Location: San Francisco
Posted on: February 25, 2021

Job Description:

About UsAt Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world's largest networks that powers trillions of requests per month. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was recognized by the World Economic Forum as a Technology Pioneer and named to Entrepreneur Magazine's Top Company Cultures list.We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!For information on internal mobility check the wiki here. Hiring Manager: Caitlin MagatRecruiter: Gregory AllenAbout The RoleCloudflare is looking for a Demand Generation Campaigns Manager, Teams, who is dynamic, creative, and analytical. The individual has a track record of building account-based marketing programs to generate new business and grow the marketing revenue pipeline.You will conceive, launch, and manage a series of online campaigns that span a variety of online channels - display, retargeting, email, direct mail, social, webinars, content syndication, to name a few. You have a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to think strategically and orchestrate many moving parts.Responsibilities* Own the strategy and execution of integrated online campaigns through multiple channels (email, PPC, display, paid social, webinars, etc.) to drive pipeline and revenue targets for Cloudflare for Teams. * Build target account segmentation for SMB/Mid-Market and Enterprise prospects based on ideal customer profile, top industries, purchase intent, and sales named accounts. * Track spend within allocated budget and build effective reports to determine performance and ROI of digital marketing campaigns. * Develop content to build and scale email nurture programs to push qualified leads further down the funnel for conversion. * Create marketing assets (website offers, email templates, landing pages, banners, etc.) for campaigns. * Collaborate with other campaign managers to develop processes and enhance workflows for marketing and sales collaboration. * Help evaluate and manage external vendors for account-based marketing efforts. * Work with cross-functional team members (Design, Sales, MarTech, Product Marketing, etc.) to support the orchestration of high-impact integrated online marketing campaigns. Requirements* Must have 4+ years of proven experience in B2B marketing (enterprise software, SaaS, Security, etc.). * Deep understanding of account based marketing and all digital marketing channels. * Hands on experience with Salesforce, Marketo, HubSpot, Eloqua (or other marketing automation tools). * Must be comfortable with reporting and communicating campaign efforts and impact across the organization. * Analytically inclined, exceptional organizational skills, with rigorous attention to detail. * Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines. * Excellent written and stellar presentation skills. * Extreme curiosity. Bonus points* Familiar with various marketing technology tools like Google AdWords, RollWorks, Demandbase, Engagio, Bizible, PFL, etc. * Prior demand generation experience in a high growth company in the SaaS, security, or network space, combined with knowledge of how the Internet works is a plus. What Makes Cloudflare Special?We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.Project Galileo : We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers--at no cost.Athenian Project : We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.Path Forward Partnership : Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here's the deal - we don't store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.Sound like something you'd like to be a part of? We'd love to hear from you!This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.

Keywords: Cloudflare, San Francisco , Demand Generation Campaigns Manager, Teams, Executive , San Francisco, California