Demand Generation Campaigns Manager, Teams
Company: Cloudflare
Location: San Francisco
Posted on: February 25, 2021
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Job Description:
About UsAt Cloudflare, we have our eyes set on an ambitious
goal: to help build a better Internet. Today the company runs one
of the world's largest networks that powers trillions of requests
per month. Cloudflare protects and accelerates any Internet
application online without adding hardware, installing software, or
changing a line of code. Internet properties powered by Cloudflare
have all web traffic routed through its intelligent global network,
which gets smarter with every request. As a result, they see
significant improvement in performance and a decrease in spam and
other attacks. Cloudflare was recognized by the World Economic
Forum as a Technology Pioneer and named to Entrepreneur Magazine's
Top Company Cultures list.We realize people do not fit into neat
boxes. We are looking for curious and empathetic individuals who
are committed to developing themselves and learning new skills, and
we are ready to help you do that. We cannot complete our mission
without building a diverse and inclusive team. We hire the best
people based on an evaluation of their potential and support them
throughout their time at Cloudflare. Come join us!For information
on internal mobility check the wiki here. Hiring Manager: Caitlin
MagatRecruiter: Gregory AllenAbout The RoleCloudflare is looking
for a Demand Generation Campaigns Manager, Teams, who is dynamic,
creative, and analytical. The individual has a track record of
building account-based marketing programs to generate new business
and grow the marketing revenue pipeline.You will conceive, launch,
and manage a series of online campaigns that span a variety of
online channels - display, retargeting, email, direct mail, social,
webinars, content syndication, to name a few. You have a natural
inclination to measure the effectiveness of marketing activities,
strong project management skills, and the ability to think
strategically and orchestrate many moving parts.Responsibilities*
Own the strategy and execution of integrated online campaigns
through multiple channels (email, PPC, display, paid social,
webinars, etc.) to drive pipeline and revenue targets for
Cloudflare for Teams. * Build target account segmentation for
SMB/Mid-Market and Enterprise prospects based on ideal customer
profile, top industries, purchase intent, and sales named accounts.
* Track spend within allocated budget and build effective reports
to determine performance and ROI of digital marketing campaigns. *
Develop content to build and scale email nurture programs to push
qualified leads further down the funnel for conversion. * Create
marketing assets (website offers, email templates, landing pages,
banners, etc.) for campaigns. * Collaborate with other campaign
managers to develop processes and enhance workflows for marketing
and sales collaboration. * Help evaluate and manage external
vendors for account-based marketing efforts. * Work with
cross-functional team members (Design, Sales, MarTech, Product
Marketing, etc.) to support the orchestration of high-impact
integrated online marketing campaigns. Requirements* Must have 4+
years of proven experience in B2B marketing (enterprise software,
SaaS, Security, etc.). * Deep understanding of account based
marketing and all digital marketing channels. * Hands on experience
with Salesforce, Marketo, HubSpot, Eloqua (or other marketing
automation tools). * Must be comfortable with reporting and
communicating campaign efforts and impact across the organization.
* Analytically inclined, exceptional organizational skills, with
rigorous attention to detail. * Ability to work effectively in a
fast-paced and ever-changing environment with tight deadlines. *
Excellent written and stellar presentation skills. * Extreme
curiosity. Bonus points* Familiar with various marketing technology
tools like Google AdWords, RollWorks, Demandbase, Engagio, Bizible,
PFL, etc. * Prior demand generation experience in a high growth
company in the SaaS, security, or network space, combined with
knowledge of how the Internet works is a plus. What Makes
Cloudflare Special?We're not just a highly ambitious, large-scale
technology company. We're a highly ambitious, large-scale
technology company with a soul. Fundamental to our mission to help
build a better Internet is protecting the free and open
Internet.Project Galileo : We equip politically and artistically
important organizations and journalists with powerful tools to
defend themselves against attacks that would otherwise censor their
work, technology already used by Cloudflare's enterprise
customers--at no cost.Athenian Project : We created Athenian
Project to ensure that state and local governments have the highest
level of protection and reliability for free, so that their
constituents have access to election information and voter
registration.Path Forward Partnership : Since 2016, we have
partnered with Path Forward, a nonprofit organization, to create
16-week positions for mid-career professionals who want to get back
to the workplace after taking time off to care for a child, parent,
or loved one.1.1.1.1 : We released 1.1.1.1 to help fix the
foundation of the Internet by building a faster, more secure and
privacy-centric public DNS resolver. This is available publicly for
everyone to use - it is the first consumer-focused service
Cloudflare has ever released. Here's the deal - we don't store
client IP addresses never, ever. We will continue to abide by our
privacy commitment and ensure that no user data is sold to
advertisers or used to target consumers.Sound like something you'd
like to be a part of? We'd love to hear from you!This position may
require access to information protected under U.S. export control
laws, including the U.S. Export Administration Regulations. Please
note that any offer of employment may be conditioned on your
authorization to receive software or technology controlled under
these U.S. export laws without sponsorship for an export
license.Cloudflare is proud to be an equal opportunity employer. We
are committed to providing equal employment opportunity for all
people and place great value in both diversity and inclusiveness.
All qualified applicants will be considered for employment without
regard to their, or any other person's, perceived or actual race,
color, religion, sex, gender, gender identity, gender expression,
sexual orientation, national origin, ancestry, citizenship, age,
physical or mental disability, medical condition, family care
status, or any other basis protected by law. We are an
AA/Veterans/Disabled Employer.Cloudflare provides reasonable
accommodations to qualified individuals with disabilities. Please
tell us if you require a reasonable accommodation to apply for a
job. Examples of reasonable accommodations include, but are not
limited to, changing the application process, providing documents
in an alternate format, using a sign language interpreter, or using
specialized equipment. If you require a reasonable accommodation to
apply for a job, please contact us via e-mail at hr@cloudflare.com
or via mail at 101 Townsend St. San Francisco, CA 94107.
Keywords: Cloudflare, San Francisco , Demand Generation Campaigns Manager, Teams, Executive , San Francisco, California
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