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Vice President of B2B Marketing

Company: Calm
Location: San Francisco
Posted on: February 25, 2021

Job Description:

We have a simple mission at Calm: To make the world a happier and healthier place. The heart of Calm is digital but the brand is expanding offline into a variety of products and services that bring more peace, clarity and perspective into people's busy lives. We are building Calm into the Nike of the Mind. We believe Calm can become one of the most valuable and meaningful brands in the world. Over 75 Million people have downloaded the app and we are growing by 100,000 new downloads a day. The company is profitable and headquartered in San Francisco, CA. Calm was co-founded by Alex Tew (Million Dollar Homepage) and Michael Acton Smith (Mind Candy, Moshi Monsters, Firebox). The Role As the VP of B2B Marketing you will work closely with B2B leaders, your growing B2B marketing team, and a variety of people across the entire company to oversee, develop, and employ various marketing initiatives and branding efforts to achieve our short- and long-term B2B goals. You must have a successful track record of establishing and leading marketing strategy in a dynamic, high-growth environment. The ideal candidate has significant expertise building awareness, creating brand differentiation, and developing programs that drive revenue. . Importantly, you must develop and execute a variety of specific marketing initiatives that are tuned for the many go-to-market motions that we are seeing success with today, including self-serve, inside sales, complex enterprise sales, and channel marketing. This is a very senior and high-profile position in a very important growth segment for Calm. About You

  • You're a globally-minded executive with deep and diverse experience in all facets of B2B marketing: growth and demand generation, content and brand, product marketing, community building, customer marketing and advocacy, and marketing operations
  • You have a strong understanding of how to leverage customer and market insights, buyer personas, value selling, and competitive differentiation to build a category leading B2B brand
  • You have deep and broad experience across B2B marketing, spanning product marketing, content marketing, branding and PR, demand generation, customer marketing and advocacy, events, and more.--
  • You know how to develop a global marketing strategy and roadmap in partnership with sales, account management, product, international, and PR teams
  • A creative thinker who is excited about the challenge and opportunity of building a B2B brand and marketing strategy that aligns with and complements Calm's broader brand strategy--
  • A phenomenal cross-functional collaborator and leader skills - you thrive in building alignment, developing shares goals and strategy, and using data to measure progress and maintain accountability
  • You're a leader - someone who inspires, motivates and coaches the team and energizes the company
  • 15+ years of B2B marketing, ideally with experiences that has touched companies of all sizes--
  • Experienced marketing to a diverse set of audiences and stakeholders--
  • Strong track record of building and leading marketing teams in high-growth companies
  • IQ/EQ balance that allows you to use data to inform your decisions and the insight to create deep connections across the business to get the job done
  • Sense of ownership and pride in your performance and its impact on company's success
  • Critical thinker and problem-solving skills
  • Excited about Calm's mission and passionate about mental health--
  • Experience with systems like Hubspot, Salesforce, outreach.io, ZoomInfo, and Tableau
  • Knowledge of market research and the digital health landscape a plus
  • Great interpersonal and communication skills Outcomes
    • Build a world-class B2B brand, grow awareness, and establish Calm as clear leader in the digital health space--
    • Build a scalable demand gen engine that can take Calm to $100m+ in B2B revenue in the coming years
    • Maintain and optimize annual marketing plan that includes a comprehensive set of targets, programs, budgets, staff and KPIs that guide our efforts and outcomes
    • Build and manage a highly effective, productive, and engaged team of diverse B2B marketers
    • Ensure that shared pipeline and revenue goals between marketing and sales are exceeded on a regular basis
    • Develop strong cross-functional partnerships across the organization, especially with sales, account management, product, consumer marketing, and brand
    • Own the B2B messaging frameworks and ensure it is consistently used across all customer-facing roles and assets
    • Develop the customer insights and market research to help inform new B2B products and services that support Calm's core product portfolio
    • Clearly communicate progress of monthly/quarterly initiatives, especially as it relates to tracking pipeline and revenue growth and ever-deepening customer engagement
    • Develop a deep understanding of market trends, the competitive landscape, and Calm's core strengths so as to inform long-term positioning and marketing strategy
    • And much more!
    • Competitive salary and equity
    • Unlimited PTO
    • 401K
    • Life insurance and disability benefits
    • Opportunity to work with a product focused on making the world happier and healthier
    • And much more!-- Calm is deeply committed to diversity, equity and inclusion, both in our hiring practices and in our experiences as a Calm employee. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.-- Calm is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.-- Calm is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. Please inform Calm's Recruiting team if you need any assistance completing any forms or to otherwise participate in the application process. Are you currently eligible to work within the United States? --*
      -- Will you now, or in the future require sponsorship in order for Calm to employ you? If so, please explain. --*
      How did you hear about this job opportunity? If someone referred you, please let us know who.
      U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Calm are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
      • Autism
      • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
      • Blind or low vision
      • Cancer
      • Cardiovascular or heart disease
      • Celiac disease
      • Cerebral palsy
      • Deaf or hard of hearing
      • Depression or anxiety
      • Diabetes
      • Epilepsy
      • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
      • Intellectual disability
      • Missing limbs or partially missing limbs
      • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
      • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status Please select 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: Calm, San Francisco , Vice President of B2B Marketing, Executive , San Francisco, California

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