Product Marketing Manager
Company: HoneyBook Inc.
Location: San Francisco
Posted on: February 25, 2021
HoneyBook is the leading business and financial management
platform for small business service providers and freelancers. By
combining tools like billing, contracts and client communication,
HoneyBook helps business owners get organized so they can provide
top-tier service at every step. HoneyBook is trusted by service
providers across the U.S. and Canada who have booked more than $2B
in business on its platform. Every day at HoneyBook we are on a
mission to empower the creative economy to rise together, doing
what they love. Our award-winning culture is built on core values
that drive everything we do, including putting people first. We
know experience comes in many different forms, some visible on your
resume, others not. No one candidate will be a 100% perfect match
to our description, so if you thrive in a fast-paced,
intellectually-charged environment and have similar experience to
what we are looking for, we encourage you to apply. HoneyBook's
Marketing Team is growing and we are looking for a Product
Marketing Manager to join us. At HoneyBook, we view the PMM role as
a strategic one that is a driving function for influencing the
product and sales teams as well as our customers. In this role, you
will successfully market our product as well as evaluate and match
the needs of our users to the strengths of our product. You will
own go-to-market strategies that will drive product adoption
through compelling messaging and a clear understanding of our
competitive landscape.-- Here are a few of the things you will
- Partner with research to develop actionable customer insights
for product initiatives.
- Lead go-to-market strategy & execution for new feature
launches. Plan, coordinate and communicate with stakeholders.
- Apply product/user/market knowledge to develop compelling
messaging and storytelling to drive user product adoption.
- Quarterback strategy and execution for evergreen campaigns
(product education) and seasonal campaigns.
- Test targeting and messaging strategies on our different
channels (lifecycle, paid, content and social) to drive conversion
for target verticals.--
- Develop competitive landscape & market understanding. Intel you
uncover will shape future products.
- Manage the feedback loop with Sales, Customer Success and
Product Teams. Here is what is needed:
- 3+ years experience in Product Marketing
- Experience working with SMBs or tech consumer products--
- You are a critical thinker and know how to combine data and
user insights to prioritize opportunities to create growth
- Knowledge or experience working with our different channels,
like social, email and influencer.--
- You are a natural storyteller and are able to craft compelling
- Attention to detail. No small detail gets past you.
- Ability to manage multiple projects simultaneously.
- Willingness and ability to learn how to use our different
systems. The good stuff:
- Mission driven. You'll be joining more than just another
startup-our members are at the heart of everything we do; in fact,
we invite them to co-work in our office and collaborate with us on
the product itself.
- Impact . We move quickly and encourage every employee to push
the envelope. Our best ideas come from out-of-the-box-thinking and
innovation; be ready to fail fast and often!
- Compensation : We offer a competitive salary + meaningful
equity based on merit.
- Benefits + Perks : From wellness programs to unlimited paid
time off and exceptional family leave policies, the health and
happiness of our employees is foremost.
- Provisions : We give you the tools you need to get your job
done and we provide a fully stocked kitchen and bar, happy hours,
catered meals, and awesome company events. The opportunity at
HoneyBook is huge - our primary customers today are creative
businesses that generate in aggregate $150B in revenue per year in
the US. Our company, like the members we serve, thrives on
creativity and risk-taking; in seven years, we've become the
biggest and the most widely recognized player in the creative
entrepreneur space. To date, HoneyBook has raised $72M and is
backed by investors such as Norwest Venture Partners, AngelList
founder Naval Ravikant, Medium CEO Ev Williams, Bebo's Michael
Birch, and VCs such as Aleph, and Hillsven. Follow us on Medium and
Instagram and catch the latest stories about HoneyBook. Read about
what our employees are saying about us on Glassdoor HoneyBook is
committed to diversity, inclusion and belonging and is proud to be
an equal opportunity employer. We do not tolerate discrimination
and do not make hiring or employment decisions on the basis of
race, religion, color, national origin, sex, gender identity, age,
disability, marital status, veteran status, or other applicable
legally protected characteristics. We also consider qualified
applicants with arrest and conviction records in accordance with
the San Francisco Fair Chance Ordinance. We strive for the best
candidate experience for all applicants and if you need special
assistance, please let us know.-- At the end of this application,
you will find a set of voluntary demographic questions. If you
choose to respond, your responses will be used to help us identify
areas of improvement in our recruitment process. We can only see
aggregate responses and are unable to view individual responses. In
fact, we aren't even able to see if you've responded or not!
Responding is your choice and it will not be used in any way in our
hiring process. Let us know what your pronoun(s) is/are (she/her,
they/them, he/him, ze/zir, etc.).
We'd love to learn more about you. Please share your LinkedIn
What about HoneyBook excites you?
Due to COVID-19, all HoneyBook employees are working remotely until
the end of the year, unless conditions improve. At the beginning of
2021, this role will require you to work out of HoneyBook's San
Francisco, CA office. Are you currently located in or willing to
relocate to the Bay Area in 2021? --*
-- Are you authorized to work in the United States for any
-- Will you now or in the future require visa sponsorship?--*
-- How did you initially hear about this job?--* --*
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Keywords: HoneyBook Inc., San Francisco , Product Marketing Manager, Executive , San Francisco, California
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