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Director/Senior Director, Strategic Planning & Market Research

Company: Zymergen
Location: Emeryville
Posted on: February 25, 2021

Job Description:

Director/Senior Director, Strategic Planning & Market Research Director/Senior Director - Strategic Planning & Market Research-- Zymergen is planning to move the lines in the world of Consumer Care based on its unique and distinctive capabilities applicable to Industrial Biotechnology. This position offers a unique opportunity to participate in that change. The Strategic Planning & Market Research Director will report to the Senior Vice President Consumer Care. This role will lead the lifecycle planning and develop the short and long term business unit strategy messaging. That will include development of the three-year strategic plan, as well as budget oversight for implementation of key programs. The Director is responsible for building, developing, and leading a small team of product marketing managers and analysts; interpreting market research data and analytics; understanding the market to recommend and determine strategic business areas for future programs in the personal care (skin/hair) and home care space. You will partner closely with the Sr VP, internal stakeholders, and executives to strategize and develop new product marketing programs. Demonstrated leadership skills and navigating ambiguity within a matrixed organization are crucial to success. You will "wear two hats" in this assignment, and the pace of work is faster than typically seen. Job Description and Specific Responsibilities

  • Lead process and planning for the BU 3 years roadmap aligned with the Company strategy, creating internal buy-in
  • Develop and implement integrated strategic and operational marketing plans aligned with the business unit strategy and priorities
  • Manage global Consumer, Market and Competitive intelligence activities including but not limited to:--
    • Trend analysis
    • Global consumer insights and delivery of research projects on time and in budget.
    • Voice of the consumer across personal and home care categories
    • Reports, Insights and Recommendations based on market research findings
    • Develop messaging and content roadmap needed to support BU goals and launches working in close collaboration with MARCOM team
    • Implement and maintain a measurement framework to ensure ongoing review of operational plans against goals
    • Develop wide variety of qualitative and quantitative techniques and tools to design and execute studies that will lead to strategic recommendations
    • Manage existing vendors (contracts and costs), and develop relationship with new ones
    • Leverage social listening tools to gather insights for teams as they develop new innovations and experiences
    • Attend industry events
    • Ensure consumer insights sharing with the rest of the organization
    • Participate and Partner with MARCOM to develop programs, events, campaigns and initiatives (e.g. From Voice of customers, consumer Client Personas to Channel Campaigns, Product Launches.) Requirements
      • Bachelor's degree required; MBA in Marketing or Business preferred;--
      • -10+ years of strategic or operational marketing experience at a direct to consumer CPG brand (personal care or home care)--
      • Experience in people/team Management--
      • Experience working with DTC brand(s) that has experienced hyper growth in personal care (skin care) or home care;--
      • Experience in a Indie Brand or Start up environment is a plus
      • Experience in running and managing Global Market Research projects--
      • In depth knowledge of market research methodologies (quantitative and qualitative analysis skills)
      • Background working with digital media
      • Experience in directing or managing vendor and agency relationships--
      • Executive presence and excellent communications skills.
      • Expected travel intensity is roughly 30% but can vary significantly Key personal characteristics:
        • Provide pragmatic leadership with a high sense of urgency. Able to lead, embark and influence. Results driven
        • Entrepreneurial mindset with a track record of self-starting for successful outcomes.--
        • Passionate about beauty, home care markets consumer needs.--
        • Outstanding communicator and convincing presenter.
        • ability to problem solve with minimal guidance in a fast-paced, deadline-driven, and team-oriented environment
        • Strong organizational skills and project management experience, capability to work on multiple projects/priorities simultaneously
        • Very good interpersonal skills and strong ownership, go deep when needed
        • Team player with the strong desire to succeed in a start-up business. Strong collaboration skills and demonstrated ability to bring others along on the journey.
        • Organized, detail oriented, structured, love to document and dive head-first into solving business problems but able to think strategically as well. Navigate easily between quantitative analytics and creativity.
        • Deep fluency and skilled with Microsoft PowerPoint, Excel and Word, Mintel, Euromonitor, NPD and other market research data. Legal authorization to work in the U.S. is required. Zymergen may agree to sponsor an individual for an employment visa now or in the future if there is a shortage of individuals with particular skills for this job. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Founded in 2013 and headquartered in the SF Bay Area, Zymergen is a science and material innovation company rethinking biology and reimagining the world. A World Economic Forum Tech Pioneer, Zymergen partners with nature to create never-before imagined materials and products across industries - from agriculture to consumer electronics, personal care to pharmaceuticals, and more. The company's materials are in use today, creating value for Fortune 1000 companies and major corporations across the globe. Our clients have sold over $1 billion worth of products using Zymergen microbial strains. For more information visit: www.zymergen.com . Are you legally authorized to work for Zymergen in the United States? --*
          Will you require sponsorship for employment visa status now or in the future? --*
          If offered a position with Zymergen, I understand that my employment may be contingent on the results of a criminal background investigation, reference check, and any other required check or screening specified in the job description and/or discussed during the interview process. --*
          U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Zymergen are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Are you Hispanic/Latino? Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
          • Autism
          • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
          • Blind or low vision
          • Cancer
          • Cardiovascular or heart disease
          • Celiac disease
          • Cerebral palsy
          • Deaf or hard of hearing
          • Depression or anxiety
          • Diabetes
          • Epilepsy
          • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
          • Intellectual disability
          • Missing limbs or partially missing limbs
          • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
          • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: Zymergen, San Francisco , Director/Senior Director, Strategic Planning & Market Research, Executive , Emeryville, California

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