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Director of Product Marketing

Company: MakerSights
Location: San Francisco
Posted on: January 15, 2021

Job Description:

MakerSights (www.makersights.com ) is a SaaS/Mobile product intelligence platform that is transforming the retail product development process by combining digital engagement and predictive analytics. MakerSights enables brands to make better, data-driven decisions throughout the entire product development lifecycle. Types of insights and decisions MakerSights enables include quantifying consumer sentiment on product designs, optimization of the product portfolio, product demand estimation, pricing strategies and go-to-market decisions (matching products to specific regions and sales channels). Our customers include some of the largest retail brands including, Levi's, Calvin Klein, Tamara Mellon,--Arc'teryx, Taylor Stitch, Shinola, Teva and many more. About the role Be an expert on the Product Marketing team. The ideal candidate will be able to understand market needs, work with product management, customers, sales, and strategic engagement to develop and clearly articulate the unique value that MakerSights provides.-- This role encompasses product and company positioning, messaging, product strategy, collateral creation, and execution of product marketing programs. Ideal candidates will deeply understand our customers' needs, market dynamics, and competitive landscape. You are great at translating product capabilities into simple, compelling messages that resonate and can tell stories that stick, on launch days and beyond. You are hungry to drive product adoption among new and existing customers and help us scale our share of the decision support market. What you'll do

  • Champion our customers' needs to inform sales, upsell, retention and broader product strategy and roadmap
  • Develop and own internal and external messaging to drive greater understanding of MakerSights' value proposition and adoption of its solutions
  • Collaborate with marketing, sales, product, customer success and ops to launch new products and refine our go-to-market strategy (example: pricing, sales tools and plays, and training)
  • Conduct market research to produce competitive analysis. Work with product management and field teams to develop FUDs, direct messaging and strategic materials to differentiate MakerSights
  • Develop compelling content that helps drive customer engagement, thought leadership, and content marketing including website updates, videos, pitch decks, event support, etc
  • Creating case studies to document stories for key target customers and work with the sales team to ensure they can effectively share these stories
  • Conduct research to build out customer personas, segmentation, and develop content tailored to the lifecycle, to increase feature usage and grow customer organizations
  • Draw on industry expertise to define differentiated positioning and translate this positioning to both thought leadership and sales materials
  • Support demand generation campaigns and sales meeting processes to grow customer adoption of our solution Experiences which confidently represent you, today
    • 5+ years of product marketing experience at B2B technology companies, ideally in the enterprise sector
    • Passion for the retail industry and for the role data and software can play in driving business efficiency and change management
    • Proven success in the development and the execution of integrated product marketing plans
    • Comfortable with ambiguity, and able to challenge product and sales teams to uncover internal or external blockages
    • Excellent cross-functional collaborator who inspires confidence and trust
    • Engaging storyteller who can translate complex concepts into messages that are engaging, simple, and human
    • Thinkers and doers who obsess equally over the big picture and little details, and aren't afraid to roll up our sleeves to get things done
    • Preference for experience in a successful SaaS company going from 50 to 500 employee

Keywords: MakerSights, San Francisco , Director of Product Marketing, Executive , San Francisco, California

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