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Senior Product Marketing Manager

Company: iRhythm
Location: San Francisco
Posted on: January 15, 2021

Job Description:

At iRhythm, we see a new healthcare landscape - where patients can count on timely diagnoses, and care teams are so confident in their diagnostic results that they can turn their focus to patient care rather than administrative tasks. We believe in precision medicine, informed by state-of-the-art AI and delivered through in integrated partnership with health care providers. iRhythm is at the forefront of this new landscape and we're determined to lead the industry into the next era of cardiac care - and that's why we need you! We're looking for a Sr. Product Marketing Manager to help drive the adoption of our Zio Platform of products and services, ensuring that patients everywhere have access to life-saving care. The ideal candidate is an experienced marketer who is excited by the opportunity to establish a new standard of care and possesses the skills to drive impact in a high-growth environment. As a Senior Product Marketing Manager, you will own the voice of the customer and use those insights to inform the strategic positioning, launch, and go-to-market strategies of Zio products and services. Specifically, you will:-- -Cultivate Voice of Customer and the market insights necessary to inform the go-to-market strategy of our products and services. This includes leading the organization in our understanding of the competition and of our strengths, weaknesses, opportunities and threats in relation to the market place. -Develop strategic positioning, messaging frameworks, and claims libraries needed to establish, re-inforce and communicate the value of our products to target customers. Product positioning and messaging must align with Zio platform positioning and also help build the equity of the master brand. - Develop customer personas and articulate the key pain points of each persona for the purpose of developing communications plans to influence persona behavior across the buying journey. -Build launch playbooks for new product introductions, and lead the cross-functional collaboration required to gain alignment and resources necessary to execute the plans.-- -Build and execute marketing programs to drive rapid awareness and adoption of our products in market. Define and be accountable to the key performance indicators for said programs. Marketing plans should be prioritized against the activities and channels that will yield the greatest impact. -In collaboration with Sales Training and Enablement, define the critical-to-success competencies and behaviors of the sales team to ensure their success in selling the platform. Define, build, and launch the communication and selling tools to enable the success of this channel. -Collaborate effectively with Product Management, Sales, Clinical Research, Clinical Operations, Customer Service, and other key cross-functional partners to inform product marketing plans and programs. -Manage relationships and deliverables with external partners and vendors. Manage agencies and other vendor resources as necessary to ensure work products are delivered in scope, on time, on budget and in a fashion that delivers maximum impact for dollars invested. -Develop and execute plans in accordance with our annual expense budget. Effectively manage your budget to plan, including managing vendor contracting, purchase requisitions, invoicing, and accruals where necessary. -Establish clear and measurable key performance indicators (KPIs) and report back on those KPIs to evaluate the success or effectiveness of programs in market against established business objectives. Skills / Requirements: -7 years of marketing experience in progressively senior roles. Or, an MBA + 5 years' experience. -Any experience leading a team is a plus. -Prior product launch experience is strongly desired. Candidates with leadership experience on product launches will distinguish themselves.-- - Experience developing strategic positioning and messaging for new products or services. -Demonstrated acumen in building sales tools, as well as optimizing the mix for maximum impact. -You know your way around a marketing brief, and aren't afraid to use one. You possess the ability to define an actionable insight, state a shared objective, articulate how you plan to achieve said objective, and show how you will measure / demonstrate success. -As a complement to the above, you know when to be nimble and you have a bias for action. You are thoughtful, but do not let "perfect" stand in the way of "good", or of forward progress. -Ability to set relevant KPIs for marketing programs, measure, and report back on them. -Demonstrated success with cross-functional collaboration for impact, in particular with sales, product management, RnD, clinical affairs, medical affairs, and customer service. -Ability to lead without direct reports. A demonstrated ability to build coalitions, create followership, and get things done in a flat, matrixed organization is a must. Strong influence-management skills. -Ability to collaborate effectively with sales and sales leadership. Skilled at soliciting input and enrolling key stake-holders into a strategic vision. Ability to create common vision around important "jobs" to be done and how to resource them. Ability to prioritize action for impact in partnership with sales.-- Differentiating Qualities: -Prior experience in the healthcare sector is a strong positive. Candidates with industry experience in cardiology or electrophysiology will further differentiate themselves. -Experience in building influencer-management programs for demonstrated business impact (e.g. KOL programs, advisory boards, peer-to-peer programs, webinars, medical conferences, etc.) -Demonstrated experience with a broad mix of marketing and communication channels in a bonus. A jack of all trades who has lead campaigns through mass and targeted media channels will be a strong asset. A solid working knowledge of digital media channels (owned, earned, bought) is a plus. -Candidates with experience in the digital health space, or who have worked on software products / services in the healthcare space will distinguish themselves. Electronic Health Record (EHR) experience is a bonus. What's in it for you This is a full-time position with competitive compensation package, excellent benefits including medical, dental and vision insurance (all of which start on your first day), paid holidays, and PTO! iRhythm also provides additional benefits including 401K (with company match), an Employee Stock Purchase Plan, paid parental leave, pet insurance discount, Cultural Committee/Charity events, and so much more! FLSA Status: Exempt As a part of our core values, we ensure a diverse and inclusive workforce. We welcome and celebrate people of all backgrounds, experiences, skills and perspectives. iRhythm Technologies, Inc. is an Equal Opportunity Employer (M/F/V/D). Pursuant to San Francisco Fair Chance Ordinance, we will consider for employment all qualified applicants with arrest and conviction records. U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at iRhythm are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Are you Hispanic/Latino? Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. Your full LinkedIn profile
    will be shared. Learn More

Keywords: iRhythm, San Francisco , Senior Product Marketing Manager, Executive , San Francisco, California

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