Director, Product Marketing and Content

Company: ManyChat
Location: San Francisco
Posted on: January 15, 2021

Job Description:

ManyChat is a global chatbot marketing automation platform, backed by leading investors and recently named as one as one of "America's Best Start Up Employers 200" by Forbes. We are helping more than 2 million businesses across 190 countries engage and support billions of their customers in real time and at scale. Our goal is to disrupt the $5B email marketing industry by bringing the convenience of messenger products from our personal lives into business-to-customer communication.-- About the Role As the Director of Product Marketing and Content, you will be responsible for the development and direction of the entire Product Marketing team, reporting directly to our CMO. This role is the glue that binds our product strategy to the tactics we need to drive success. Your charter is to develop a world-class Product Marketing and Content function by coaching and inspiring your team to achieve aggressive business goals as well as their own personal growth goals. In this role you will synthesize market, consumer, product, and competitive inputs to help our customers unlock the value of ManyChat which will translate into driving revenue for the businesses. You will also lead our content strategy to ensure that our holistic brand experience is clear, cohesive, and differentiated across all touchpoints from an ad to the website to in-product messaging. Our content guides our target audience throughout the entire buying journey, from awareness to consideration up to advocacy. It focuses on innovative market data and research driven insights that make an everlasting impact on our key audiences. This includes a broad range of areas including product pricing, product strategy and analysis, product positioning to target consumers, messaging development, competitive analysis, product differentiation, and content strategy. Role and Responsibilities

• You will grow ManyChat's business by understanding our customers' needs and crafting messaging, content, and acquisition strategies to target them. You will know our buyers better than they know themselves, including how they make their buying decisions.
• You'll be a voice for the customer and the market and work with product management to build a winning product.--
• And as a great storyteller, you'll develop brand and product narratives that resonate with our audiences; and you'll lead product naming, positioning, and messaging.--
• You and the Product Marketing team will be product evangelists that play an integral role in organizing go-to-market product launches. You'll be in charge of automating the buyer journey from first touch to happy-and-retained customer.--
• Lead a team of product marketing managers providing direction on priorities, goals and objectives and create an environment that encourages personal growth and operational excellence.--
• Be a driving force for progress and achievement of program goals by aligning teams with a clear definition of success
• You will design and implement a marketing content strategy with a good cadence of studies, research, impactful data driven blog posts and develop quantitative content performance goals and content quality standards
• The above isn't guesswork but rather strategic insights backed up with market evidence that is used to drive the development of positioning and messaging that resonates with buyers and empowers our marketing channels to be successful. Required Skills and Experience
  • Deep experience with product marketing, having led, managed, and grown teams
  • Firm understanding of SaaS business, preferably working within a high-volume, self-serve SaaS company
  • A data-driven approach to marketing, demonstrating strong analytical skills as well as passion for product analysis, competitive analysis, and market dynamics
  • Exceptional communication skills, with a track record of building successful relationships across global teams
  • Ability to strategically set team goals and work cross-functionally to drive employees towards a single, unified direction
  • Superpower to present complex material both to technical teams as well as to consumers in a differentiated way that relates to each audience
  • Excellent creative skills that will facilitate the differentiation of the product
  • Track record of launching and scaling products and new businesses
  • B.S. in Marketing
  • Competitive salary and stock option plan
  • Medical, Dental, and Vision Coverage
  • Healthy office snacks and weekly team lunch
  • Flexible work schedule with flexible time off
  • Team building events and more ManyChat is an Equal Opportunity Employer. We're committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance. Are you legally authorized to work in the United States? --*
    -- Will you now or in the future require sponsorship for employment visa status (e.g. H-1B visa status)? --*
    -- U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at ManyChat are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
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Keywords: ManyChat, San Francisco , Director, Product Marketing and Content, Executive , San Francisco, California