VP of Brand and Marketing Strategy

Company: Lever
Location: San Francisco
Posted on: January 15, 2021

Job Description:

Tempo is a next-generation home fitness system-and the first and only strength training solution that can track your motion and use that data to give you a richer, more effective, and safer workout in live and on-demand classes. Using 3D sensors and A.I., Tempo enables expert coaches to correct your form and provide personalized feedback in real-time. Headquartered in San Francisco, Tempo's all-star team includes alumni from Google, YouTube, Netflix, Airbnb, Pixar, and Orangetheory, backed by $60 million in Series B funding from General Catalyst, Norwest Venture Partners, Founders Fund, Khosla Ventures, DCM, and Signal Fire. The VP of Brand and Marketing Strategy will report to the CRO, Olivier Ropars, and be the owner of Tempo's brand vision and positioning, build a compelling marketing strategy, manage all communication efforts, and develop a very engaged community of Tempo members in order to drive awareness and adoption of the brand, and achieve the company's growth targets.--They will create and manage a best-in-class team across brand, creatives, marketing strategy, community management, customer insights, events, communication, and public relations. The VP of Brand and Marketing Strategy will be a brand visionary and will ensure that Tempo's brand strategy aligns with the company's current and future vision. Above all, they will have an unmatched passion for an exceptional customer experience across every touchpoint, be an incredible people leader, and strongly believe in the Tempo mission. They will lead an engine of growth for the company as it continues to scale. They will develop the brand to be one of the most loved players in the space with the most active and engaged community of followers and members that make Tempo the preferred solution for the at-home fitness and wellbeing platform. Responsibilities:

• Have a deep background in brand positioning and development and forging relationships between the brand and the customers--
• A proven marketer with a digital DNA and the ability to lead a data-driven strategy to accelerate growth, enhance customer experience, and maximize the value of existing customers--
• Have a track record in creating and growing an engaged and vibrant community of followers and customers
• Define the strategy and direction for the marketing, creative, community, and communications teams--
• Launch successful multi-channels Brand campaigns through rigorous measurement, testing, and experimentation
• Leverage one's leadership experience to transform existing functions and enable future accelerated growth through innovative strategies
• Attract, lead and develop a team of innovative marketing and creative professionals; directing the company's creative and branding efforts towards great success
• Have a quantitative approach and proven ability to ensuring a strong ROI
• Balance a practical mindset with creative business acumen and lead people through complex marketing operations
• Have a deep understanding of marketing, community management, and advertising technologies
• Have a track record of successfully managing agencies to develop breakthrough creative work and media plans
• Have great instincts on consumer preference and empathy for eradicating consumer friction
• Thrive working in teams, with excellent skills as a collaborator and partner to other executive functions Qualifications:
  • 15+ years of experience of Brand experience with notable consumer companies, direct-to-consumer experience a plus
  • Demonstrated track record of leading aspirational brands that are highly connected to their customers
  • Strong track record of successfully testing new channels, scaling campaigns, and implementing a performance-driven strategy
  • An exceptional people leader. They have an innate ability to motivate and empower teams by setting clearly defined processes, targets, and goals. They have a deep network and the ability to attract star-talent to the organization
  • Creative. They will not rely on a pre-existing playbook. Instead, they ask questions, stay on top of the latest technologies, and busts through walls to find innovative solutions
  • A strong collaborator. They partner well internally and externally to contribute to realizing the overall vision for the company
  • Analytically savvy. They will apply rigor across the function, setting, and tracking key growth metrics. They will see how marketing fits into the big picture and guide the executive team on overall business planning
  • Prefer candidates local to the San Francisco Bay Area The successful candidate will have extensive experience working within highly customer-focused organizations and understands how the brand intersects with the rest of the business to drive growth. They will have prior experience at omnichannel and direct to consumer companies through periods of significant growth and scale. They will demonstrate a bias toward action, possess a startup mentality, and be ready to roll up his or her sleeves and get the work done. They will have the flexibility and creativity of mindset to try different marketing approaches but can also pull from a track record of prior success.-- The VP of Brand and Marketing Strategy will be highly analytically oriented, but also an out-of-the-box thinker with a strong creative mind. The successful candidate thinks quickly, loves working on complex business problems, and thrives in a dynamic, fast-paced, and feedback-driven environment. They are highly self-motivated and have a stellar work ethic.-- They will have a passion for fitness, technology, and Tempo's mission. They will be an external evangelist and seen as an expert within their field. Internally, this individual will be an enabling force that constantly raises the bar and keeps the team focused on growing the business.

Keywords: Lever, San Francisco , VP of Brand and Marketing Strategy, Executive , San Francisco, California