Director of Brand
Company: Thumbtack
Location: San Francisco
Posted on: January 15, 2021
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Job Description:
Remote in Bay Area until at least July 2021 Have you ever tried
to hire a plumber? How about a house cleaner? If you have, chances
are it took you way longer than it should. In the era of
instant-everything, you shouldn't have to waste an entire afternoon
researching, calling and vetting local service professionals
whenever you need one. The market for hiring them is huge - $1
trillion in the US alone - but the process is inefficient and
largely offline.-- Thumbtack is transforming this experience
end-to-end, building a marketplace that matches millions of people
with local pros for almost any project. In making these
connections, not only do our customers get more done every day, our
pros are able to grow their businesses and make a living doing what
they're great at. These customers and pros come from all walks of
life and every zip code in the country. We want our team to reflect
that. If you come from an underrepresented background in tech, we
strongly encourage you to apply. We challenge ourselves every day
to make this a place where you can thrive just the way you are, so
we can build a product that does the same for our customers and
pros. About the Marketing Team The Marketing team is responsible
for putting our $XXM annual marketing budgets to work building our
brand awareness, driving affinity and preference, enabling
acquisition and ensuring retention, across all online and offline
channels. About the Role The Director of Brand at Thumbtack will be
responsible for leading Thumbtack's brand strategy, execution, and
measurement capabilities to enable our product and business
strategies achieve their long-term goals. The person in this role
will be a key thought partner for, and will report to the Head of
Marketing. They will have a career-making opportunity to develop a
brand strategy and a compelling, category-defining brand promise
that drives preference for Thumbtack over the competition among
target audiences. Responsibilities
Woman
Man
Non-binary or third gender
Prefer not to self identify
Race & Ethnicity
American Indian or Alaska Native
Asian
Black or African American
Hispanic or Latinx
Native Hawaiian or Pacific Islander
Two or more races
White (Not Hispanic or Latinx)
Other
Prefer not to self-identify
Military status
Veteran or active duty military
Not a veteran
Prefer not to self-identify
Keywords: Thumbtack, San Francisco , Director of Brand, Executive , San Francisco, California
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