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Senior Marketing Automation Manager

Company: DocuSign
Location: San Francisco
Posted on: October 19, 2020

Job Description:

The Senior Marketing Automation Manager role is responsible for the management of DocuSign---s marketing automation platform, Eloqua, and other Marketing applications from a strategic, programmatic and operational perspective. This role owns the collection, creation and distribution of best practices and works with marketers to apply marketing automation capabilities within the organization. This role supports Marketing Operations as a marketing advisor and technologist, working directly with marketing, sales and IT. The ideal candidate is an expert in tactical execution and problem solving but also has a strategic and business-oriented vision and can understand how operational roles solve everyday business needs. We are also looking for someone with excellent interpersonal skills who can communicate across all levels and roles in the business and provide help and leadership to more junior level marketing operation roles. This position reports to the Senior Director, Marketing Operations. Responsibilities Responsible for ensuring the operational performance and improvement of the end-to-end lead flow, inclusive of creation, scoring, routing, and nurturing. Identify issues before others; collaborate to fix issues when they arrive; recommend new ways to optimize and improve the process; and document, measure and train others on new processes as they arise. Understand specific data management requirements globally (ex. GDPR) and ensure company-wide standard operating procedures comply and are enforced. Collaborate with regional marketing teams to understand regional marketing and sales objectives, and support with the appropriate marketing systems, processes, and tools. Partner with Enterprise Applications (IT) and Sales Operations to identify, implement, run, and enable marketers with tools & technology. Recommend new platforms, applications and tools that increase the productivity of, and deliver value to, the broader Marketing team in a scalable fashion. Oversee processes and tools to manage and grow the Marketing database, including data integrity, enrichment, build out, and targeting/segmentation approach. Consistently and proactively develop, document, and optimize business processes, and automate where appropriate. Document and communicate/distribute across the organization best practices for marketing automation Basic Qualifications BA/BS degree or equivalent work experience 8 years of related experience Experience as an Eloqua admin Ability to be both strategic and maintain an eye for tactical detail Proficient verbal and written communication skills Preferred Qualifications 5 years marketing operations experience; marketing operations, sales operations or analytics background is a plus. Strong quantitative focus including extensive experience in marketing metrics and related systems. Must be familiar with or able to quickly learn a variety of business application systems. Admin or integration experience with Salesforce.com is a strong preference Follows a data driven, analytical approach with prior marketing dashboarding creation knowledge Demonstrated ability to work on cross-functional projects

Keywords: DocuSign, San Francisco , Senior Marketing Automation Manager, Executive , San Francisco, California

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