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Digital Media Director

Company: Jobble - SIERRA NEVADA BREWING
Location: San Francisco
Posted on: September 17, 2020

Job Description:

Digital Media Director - SIERRA NEVADA BREWINGThe Digital & Media Director is responsible for driving Sierra Nevada s digital and paid media strategy with an emphasis on delivering transformational change to be a digitally led marketing team with a culture of innovation, test and learn, and informed risk taking. With a passion for storytelling, find creative ways to tell the Sierra Nevada story across a variety of channels. Lead the digital content efforts by owning the vision and execution of our overall content library and community management. The successful candidate will bring a highly creative, organized, and strategic mindset to the role, which will be critical to delivering breakthrough campaigns.ESSENTIAL DUTIESLead the development and execution of the paid and owned channel strategyOversee the production of content for organic and paid campaigns across all digital platformsLead, manage and provide direction to the in-house content team and external photographers/videographers to ensure the creative vision comes to lifeLead the management of brand websites with oversight of web design, UX and e-commerce technologiesDefine and execute a digital marketing roadmap that communicates the brand purpose and drives engagement throughout the overall funnelLead Media Manager and Media agency to develop detailed media plans, including channel strategy, media mix allocation, target audience, markets, and reach and frequency goalsPartner with Research Manager to develop test and learn roadmap, to assess media effectiveness and develop recommendations to optimize media planCollaborate with Guest Experience and Ecommerce teams to execute all online merchandising strategies; ensure online merchandising is supported by best in class features in areas of navigation, internal search, product set-up, and activationAccountable for performance across content and channels; monitor and analyze digital inputs to inform strategic planning and creative content that generates resultsLead data analytics and provide dashboards for KPI monitoring and reportingAnalyze and evaluate workflows and recommend operational enhancements to improve efficiencyPlan and manage departmental budget through effective analysis, forecasting, and control, continuously evaluating and improving return on investmentKeep up to date with evolving media and technology trends and explore new and effective products or enhancements that will improve virtual experience and generate revenue and profitsEducationMaster s degree in communication, public relations, or journalism required OR any combination of experience and/or education from which comparable knowledge, skills and abilities have been achievedExperienceNine (9) years progressive digital experience at a lifestyle brand or digital agency required.Seven (7) years management or leadership experience requiredKnowledge, Skills & AbilitiesProven ability to think strategically & creatively in developing digital strategies, tactics and initiativesDeep knowledge of digital and traditional media including proven analytical and quantitative skills and a strong understanding of KPIsIn-depth knowledge of social media platforms and an understanding of how to apply them in the Sierra Nevada voiceChallenging the status quo and pursuing new ideas and ways of thoughtAbility to foster a culture that inspires and celebrates creativity and innovationStrong leadership skills, detail-oriented, organized and self-motivatedSelf-starter with ability to anticipate needs and initiate activity in support of business goals.TravelOccasional travel required (10-20%), primarily to conferences, agency or distributor meetings, and seminarsWORK ENVIRONMENTThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.This job is often in a quiet office setting with occasional exposure to a manufacturing environment, which may include wet or humid conditions (non-weather), exposure to moving mechanical parts and loud noises, which may occasionally require hearing protection. This role routinely uses standard office equipment such as computers, phones and photocopiers. When on the road producing events, this job is exposed to a variety of weather conditions, heat, cold, wind, rain and is required to work through them to deliver superior event experiences to our customers.PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel. The employee is frequently required to reach with hands and arms and talk or hear. Specific vision abilities requ

Keywords: Jobble - SIERRA NEVADA BREWING, San Francisco , Digital Media Director, Executive , San Francisco, California

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