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Director of Product Marketing

Company: Postclick
Location: San Francisco
Posted on: August 3, 2020

Job Description:

Postclick is the global leader in digital advertising conversion. Our team is on a mission to automate conversion by dynamically delivering relevant post-click experiences at a scale previously thought impossible. In addition to our flagship solution, our company also owns the leading SMB landing page platform called Instapage - recognized as a leader in G2Crowd's Personalization, Conversion Rate Optimization, A/B Testing, and Landing Page Software grids, our company is ranked #1 in customer satisfaction. The Job As the Director of Product Marketing, you will be responsible for helping us create the category of Post-Click Automation and positioning Postclick as the leader in that category. In this role, you will work with senior leadership teams from marketing, sales, and product to conceive, frame, and articulate compelling value propositions. This role requires the ability to think strategically - and translate market and industry trends - into effective product positioning, collateral, and effective marketing execution. This position is the dream job for an ambitious product marketing professional looking to have a significant impact! Key Responsibilities: * Positioning develop product positioning and messaging that differentiates our products in the market. * Content use your rock star writing skills to create a variety of content types, including collateral, white papers, presentations, etc. to fuel sales and marketing success. * Sales enablement communicate the value proposition of our products to the sales team and develop the sales tools that support the selling process for your products. * Create training and materials for teams on messaging, product capabilities, market landscape , and competitors * Support demand generation and content marketing campaigns with expertly crafted content that speaks to target personas * Conduct market research and competitive analysis to make recommendations on segmentation and targeting strategies * Lead third-party analyst relations efforts, driving engagement, briefings, and responses * Product launch plan the launch of new product capabilities, releases and manage the cross-functional execution of the plan. * Market and Buyer intelligence be the expert on our buyers, how they buy, their buying criteria and opportunities to offer new products and enter new markets; be the expert on your competition and how to crush them. * Metrics - monitor and communicate product marketing program effectiveness metrics to the senior management team. * Thought Leadership - establish credibility for Postclick as a visionary/thought leader in the advertising and marketing technology marketplace, evangelizing to market influencers as well as prospects and customers. * Directly responsible for the buyer journey of targeted customer segments and corresponding buyer personas * Partner with the product team to identify the value proposition, create a compelling story and help to bring product capabilities to market. * Lead a team of product marketing managers and associates, providing direction on priorities, goals and objectives. * Be a driving force for progress and achievement of program goals by aligning teams with a clear definition of success. * Work closely with the leadership team to build a high performing Product Marketing organization and develop deep relationships with product leadership to become a trusted advisor. Requirements * Bachelor Degree required, * 10+ years of professional experience, including at least five years of product marketing experience * Strong background in messaging for enterprise MarTech or AdTech products, writing compelling stories and establishing competitive differentiation * Solid technical knowledge foundation with the ability to translate technical content into business value for internal and external stakeholders * Proven experience in creating content for marketing materials for demand generation campaigns, data sheets, assets for enterprise sales, and other promotional collateral and communications * A consensus builder who loves being part of a diverse team and establishing credibility; you're a strong communicator curious, thoughtful, and clear * Able to manage through complexity, lead with influence, make hard decisions and persevere when things are challenging Benefits * Competitive salary. * Shared equity ownership. * Paid Time Off + all major U.S. holidays. * Flexible work hours. * Full health benefits (medical, dental, vision) * 401(k) * Daily catered lunch * Fully stocked kitchen with snacks & beverages * A bright office, conveniently located in SOMA, with a bike locker and showers * Only the best top of the line technology. * Career growth/learning budget (conferences, workshops, etc.) * A hard to compete with company culture (see our Glassdoor reviews) * Ranked #16 tech company in SF for customer satisfaction and employee happiness [ Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records

Keywords: Postclick, San Francisco , Director of Product Marketing, Executive , San Francisco, California

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