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Commercial Marketing Manager

Company: Earlens Corporation
Location: San Mateo
Posted on: January 17, 2020

Job Description:

At Earlens, our mission is to transform the hearing experience for millions of people who want to hear - and live better, with state-of-the-art Bluetooth hearing aids. We are a privately held medical technology company based in the heart of the Silicon Valley, reinventing the world of hearing. We're looking for a great communicator and digital savvy marketer--who will be responsible for creating market segment specific positioning and messaging that resonates with customers and professionals. The ideal candidate should be well versed in cutting edge communications and digital strategies to drive brand and product awareness. Duties and Responsibilities Lead Generation and Campaign Management: Design and manage all automated outreach and nurture campaigns for lead generation that drives quality leads to sales while managing flows and lead scores through Pardot and Salesforce. Work with strategic & commercial marketing, sales, content, customer success, and commercial operations to coordinate campaigns and ensure effective communication streams at all stages of the funnel to target personas and markets. Develop a closed-loop feedback process that provides insight into effectiveness of campaigns & processes. Build landing pages, Pardot forms, as well as create and send emails leveraging marketing best practices to effectively track content and channel effectiveness. Collaborate with creative/branding to develop assets such as email headers, email templates, landing page templates, PPC and other paid advertising assets. Digital & Co-op Marketing : Develop and manage digital content and search engine strategy in coordination with all content and nurture campaigns. Provide innovative ways to promote campaigns to engage and capture target audiences, including co-op marketing campaigns with key customers in target markets. Manage and maintain company website, including working with brand agency for design and SEO/SEM strategies. Plan and deliver advertising/brand awareness campaigns across channels. Gather insights and data to analyze and measure impact of integrated campaigns on business results with key target influencers. Develop and manage social media strategies and tactics as appropriate to the professional and consumer channel. Trade Show/Experiential Marketing: Lead execution of key industry events and determine best practices for measuring ROI and lead capture follow-ups. Collaborate with sales, product & creative to design and create a professional event experience, including booth development, collateral and experiential activities. Required Skills (Must have to apply): Ideal candidate will have marketed medical technologies to health care professionals and consumers. Experience in Hearing Aids or Hearing Care is a significant advantage Proven experience with WordPress, Twitter, Hootsuite, Google analytics, Marketo and Salesforce Experience with SEO, SEM, paid search, and digital marketing best practices Demonstrated strong problem-solving skills, analytical approach, understanding of core marketing and pipeline metrics, and ability to deliver measurable results using marketing analytics and tools Possess a high degree of initiative, self-motivation and resourcefulness---- Ability to work in a complex, rapidly changing environment Organizational and prioritization skills to manage multiple projects with flawless execution. High attention to detail and accuracy is a must Excellent written and verbal communication skills

Keywords: Earlens Corporation, San Francisco , Commercial Marketing Manager, Executive , San Mateo, California

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