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Digital Marketing Manager

Company: Federal Reserve Bank San Francisco
Location: San Francisco
Posted on: December 5, 2019

Job Description:

Digital Marketing Manager Federal Reserve Bank of San Francisco CA-San Francisco Full-time Regular Exempt Experienced Yes, 10 % of the Time Day Job Tier II - No Credit Check The Federal Reserve Bank of San Francisco has a fantastic opportunity for a Digital Marketing Manager to join our public engagement organization. If you are a strategic communicator with a background in digital and social media, intrigued by the prospect of joining a dynamic public service organization, read on. Do you love seeing audience sentiment improve because of your work? If so, an exciting opportunity exists for you at the Federal Reserve Bank of San Francisco. In this role, you will play a pivotal role in helping to shape our digital portfolio and lead a small staff supporting this work. Primary responsibilities will include: - You will spearhead the continued development of the SF Fed's social and digital media strategy to further business outcomes, year-over-year. - Develop coordinated digital campaigns, utilizing both organic and sponsored tactics alongside internal partners to further their specific business goals. - You will lead all aspects of daily social and digital content production, ensuring campaigns are in accordance with the social media brand voice and visual standards. - Spearhead, develop, and maintain constructive relationships with internal partners and colleagues. - You will lead a small team, and be responsible for staff mentorship and development. - Analyze, review, and report on the effectiveness of campaigns and ongoing content. You will use analytics to inform future content decisions. - You will run and monitor online communities across all digital accounts, tracking chatter, sentiment, and user engagement. - Contribute as a copywriter, editor, and creative producer for owned channels, with end user or target audience in mind. - Identify emerging channels and communities for potential partnership opportunities. - You will research and activate emerging digital tools, with the goal of growing the Bank's follower base and engagement. - Spearhead influencer outreach across multiple digital platforms. Requirements: - Bachelor's degree in marketing, communications, journalism, English or related field or related experience. - Typically requires six or more years of related experience, preferably at an agency or high visibility organization. - Requires formal management of staff including hiring, developing and coaching of staff - Advanced knowledge of standard methodologies and inner workings of social media platforms, messaging apps, and emerging digital channels. This includes, but is not limited to, Twitter, Facebook, LinkedIn, Instagram, Medium, Reddit, Quora, and YouTube - both as a marketer and as a user. - Familiarity with recruiting digital platforms and standard methodologies. - Familiarity with sponsored content and advertising standard methodologies, including paid social, retargeting, and SEM. - Working knowledge of analytics and reporting tools. - Very detail-oriented with a confirmed ability to coordinate and prioritize projects efficiently to meet tight deadlines. - Collaborative spirit with a "standout colleague" mentality. - Strong interest in emerging digital trends, formats and technology. - Familiarity with the podcasting ecosystem a plus. - Knowledge of HTML, CSS, JavaScript, SEO standard methodologies a plus. - Ability to work with and connect with all levels of an organization. - Excellent communication skills (verbal, written, presentation). - U.S. Citizenship or a Green Card Holder with the intent to become a U.S. Citizen is required. This role is also known by these titles: Content Marketing Manager, Digital Media Manager, Digital Marketing Manager, Social Marketing and Brand Communications, Social & Digital Media Communications Manager, Social Media Strategy Manager, Social Media Marketing Manager, or Digital Communications, Manager. At the Federal Reserve Bank of San Francisco we believe in the diversity of our people, ideas, and experiences and are committed to building an inclusive culture that is representative of the communities we serve. The Federal Reserve Bank of San Francisco is an Equal Opportunity Employer.

Keywords: Federal Reserve Bank San Francisco, San Francisco , Digital Marketing Manager, Executive , San Francisco, California

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