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VP, Product Marketing

Company: OpenText
Location: San Mateo
Posted on: November 11, 2019

Job Description:


As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management.

The opportunity:

OpenText is seeking a Vice President of Product Marketing who will have worldwide responsibilities for leading and managing a team of product marketers. As a Vice President of Product Marketing you will be responsible for planning, implementing and managing our overall product and services marketing strategy related to our Enterprise Information Solution Portfolio. In addition, you will lead the team of marketers responsible for the messaging, packaging, and delivery of our products to market. You will also be responsible for implementing new product strategy working closely with our engineering teams product management, professional services, customer success and support teams. You will support setting the strategic vision for how we bring our solution to market and ensure we competitively differentiate OpenText functioning as the main bridge between Marketing, Engineering and Product Management, Industry Marketing and Presales to ensure collaboration, consistency and cross-functional success.

You are great at:

* Leverage deep content services, information governance and security experience to drive strategic planning, developing actionable product marketing vision and execute growth strategies against multiple product and solution offerings.
* Develop compelling and powerful messaging that resonates with prospects, customers, and partners, and differentiates OpenText from the competition.
* Develop value-based product positioning and pricing for all solution offerings in collaboration with product management
* Establish product messaging that sets products, solutions and services apart from others in the market to provide unique competitive differentiation
* Develop and execute outcomes-focused GTM strategy, including research, launch planning and timelines, communications, training, deliverables, and reporting.
* Develop sales enablement programs, presentations, and tools to clearly communicate intended value propositions and support the selling process.
* Oversee ongoing competitive intelligence initiatives and market analysis to identify opportunities to differentiate OpenText solutions
* Communicate the vision and value of products to the sales team and develop sales tools that facilitate the selling process
* Develop the market requirements, buyer personas, and segmentation details/definitions necessary for product and content strategy, sales enablement, and field marketing execution.
* Work with internal teams such as product management, engineering, sales and customers to uncover latent customer needs, understand customer perceptions, and discover intangibles that have true value for customers.
* Leverage and ensure back to the base activities generated from new offerings/features to champion additional revenue/profit opportunities among existing customers.
* Identify and recruit seasoned product marketing professionals to support the evolving OpenText offerings
* Manage and remain accountable for Product Marketing annual operating plan and budget.
* Communicate product/solution messaging to customers, prospects, analysts, journalists, and other market influencers, and present at leading industry events and conferences.

What it takes:

* The ideal candidate will have 10 plus years of prior product marekting leadership experience in Enterprise Software and/or Cloud Services (including Enterprise SaaS)
* Experience with determining product-market fit and delivering products to market
* Must be a team player that is goal-oriented and confident, with aptitude and desire to build high-performing teams.
* This individual must have leadership experience, demonstrate an ability to get things done, manage multiple stakeholders both internally and externally, work in a true east-west operating model with both direct line and dotted line team members, build consensus and resolve conflict in a highly collaborative manner
* High level of communication skills, both written and verbal
* Diligent at measuring and communicating progress to achieve targeted business results, identifying obstacles and associated remediation plans
* The successful candidate will be adaptable and flexible, able to work and thrive in a highly dynamic environment
* Ability to lead and communicate cross-functionally with engineering and other departments
* Sense of ownership and pride in your performance and its impact on company s success
* Demonstrable critical thinker, problem-solving skills and highly analytical
* Great interpersonal and communication skills
* Bachelor s degree a requirement. MBA and/or Technical undergraduate degree a strong plus

At OpenText we understand and value diversity in our employees and are proud to be an Equal Opportunity Employer. We hire the best talent regardless of race, creed, color, national origin, ancestry, disability, marital status, sex, age, veteran status or sexual orientation. If you require accommodation at any time during the recruitment process please email

Keywords: OpenText, San Francisco , VP, Product Marketing, Advertising , San Mateo, California

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