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Marketing Analyst

Company: Rich Products Corporation
Location: Emeryville
Posted on: September 16, 2019

Job Description:

Rich's has been able to pull off something rare in the business world: a culture that successfully blends the latest business practices with family values. That means our associates are able to work for a great company while also benefiting from a work environment that fosters world class professionalism combined with family intimacy. Our benefit offerings are reflective of this unique blend of Life, Work and Family .PURPOSE STATEMENTMeet f'realf'real, a wholly-owned subsidiary of Rich Products Corporation, designs, sells and markets authentic milkshakes, smoothies and frappes all made from real ingredients - ice cream, fruit, milk and coffee. f'real f'natics freshly blend our delicious products in our patented blender in almost 20,000 locations across the globe. f'realies (aka employees) have one purpose - to create happiness in a cup for people everywhere by blending delicious flavors with magical moments!Meet Your JobThe Marketing Analyst (MA) reports to the Senior Marketing Manager and leads key analyses to make recommendations to the Marketing team. The key objective of the position is to collect, report on, analyze and draw insights and recommendations from a variety of internal and external data sources. The goal is to utilize these tools to better support customer conversations and overall business recommendations that drive our f'real cup velocity and utilize our marketing dollars in the most effective way. This role will interface with both Consumer & Retail Marketing, as well as Sales and Finance.KEY ACCOUNTABILITIES/OUTCOMESKey account - reporting & analytics:The MA position would allocate a large majority of time to supporting the Elite account team as a key stakeholder. Activities would focus on reporting and analytical support including:Deep dives on performance: internal cup shipments, IRI consumption, blender data, and customer data to connect the dots and tell a storyCategory/industry insights: total c-stores, frozen beverages, macro trends, QSRs/other competitive channelsLTO and new flavor forecasting and trackingPromotional/TPR performanceLoyalty and other customer program performanceDigital programming performanceEquipment downtime/maintenance and correlation to velocityCustomer invoice processing and budget trackingRegionals & Independents - program performance & budgets:National TPR program performanceRegional customized programing performanceCustomer invoice processing and budget trackingPardot (Salesforce B2B CRM) - program execution & performance:Current customers: evaluate Pardot open and click through ratesProspective customers - C-stores & Food Service: - Measure campaign open rate and performance - click throughs, leads, conversions - Segment prospect performance dataSupport to help build and configure emails & measure resultsInnovation - in-market product tests:Provide support for retail customer tests - data pulls, evaluations and learningsMarketing - program performance:Monitor and share marketing KPIs like impressions, leads, conversion rates, website traffic and social media engagementAnalyze IRI and customer-specific sales data to aid our understanding of category and individual SKU performanceExtrapolate market trends and patterns from data analysis and suggests opportunitiesDeliver regular reports on your findings and suggested actionsForecasting and Budgeting:Use a variety of data sources to estimate sales of existing and new productsHelp to manage the marketing budget including tracking and forecastingKNOWLEDGE/SKILLS/EXPERIENCEHelp Us Meet YouAttributesOrganizational and cross functional leader and motivator:Highly communicative and drives alignmentInspires and motivates others across the organizationStrong cross-functional partnerAction DriverGreat initiative to "make things happen"Passionate driver of resultsDecisive and biased towards actionPositive and open-minded - see possibilities vs. obstacles; "anything is possible" mentalityComfortable with ambiguity and risk-taking - can balance information vs. gut and be fearlessThrives in entrepreneurial environment - can be scrappy, creative and resourceful while also building structure and process to create efficienciesIntellectually curiousComfort workinginafast-faced,constantly-changing environmentQualificationsBS/BA degree preferably in marketing, business or related field2+ years relevant marketing, sales, sales analysis, business planning, category management or other relevant experience; strong analytical positions preferredExceptional analytical skills - experience collecting and managing data, reporting, drawing inferences, and establishing recommendationsProject management experience - ability to develop timelines and manage project milestones;attention to detail and follow throughStrong oral and written communicationskillsExperience with CPG industry, foodservice, distributors and/or retailers preferred; c-store experience a plusStrong MS Office (Excel, Word, PowerPoint, and Outlook) skills required, with an emphasis on Excel masteryExperience with syndicated consumption databases, e.g. IRI and Nielsen, a plusSalesforce.com and/or CRM platform experience a plusPersonal AttributesExcellent analytical skillsStrong interpersonaland collaboration skillsAbilitytothrive, influence,andoperateinan entrepreneurialenvironmentComfort workinginafast-faced,constantly-changing environmentHighenergy,can-doattitude andgoodsenseofhumorAbility to multi-task and prioritize under deadlinesJob RequirementsMinimal travel required (less than 10%)Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Human Resources department if you need assistance completing this application or to otherwise participate in the application process.

Keywords: Rich Products Corporation, San Francisco , Marketing Analyst, Advertising , Emeryville, California

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