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Brand Marketing Lead

Company: Everlane
Location: San Francisco
Posted on: August 24, 2019

Job Description:

Everlane is seeking a marketing lead to join our team and scale the brand. This person will be responsible for building strategies, developing tactics and bringing Everlane's values to life in storytelling across channels. From experiential to paid media - this role will lead cross-functional brand campaigns, manage programs from start to finish, and be obsessed with cultural and consumer insights. This person will collaborate closely with cross-functional teams including PR/Communications, Product Marketing, Social Marketing, Product Design, Merchandising, creative and agency partners. This role will report into the Brand Marketing Director. Your day-to-day:

  • Develop strategy, author briefs and lead tactical execution for full-funnel brand campaigns
  • Support company goals, set KPIs, and own measurement
  • Contribute to customer and cultural research to be the internal representative of the consumer
  • Engage in regular routines across disciplines for integrated marketing projects
  • Ensure the seamless flow of information between cross-functional partners and be responsible for campaign project management
  • Support product positioning and develop marketing platforms to launch new verticalsWe'd love to hear from you if you have:
    • 5+ years of work experience in brand marketing (agency or in-house)
    • A passion for building brands in a fast-paced environment
    • Successful experience growing brand awareness, engagement and driving conversion
    • Excellent communication skills both written and verbal -- knows how to write a killer brief and present to teams
    • Proficiency in media distribution and channel insights
    • Passion for values-driven brand marketing
    • Avid searcher for consumer and cultural insights - informed by culture, research studies, surveys, and wherever else they can be found
    • Hustler. Proven ability to work at strategic and tactical levels - a hands-on team player where no task is too small
    • A collaborative mindset, with a passion for bringing a story to life across contexts and functional channels (eg experiential, advertising, press)
    • Strong budget and project management skills with excellent attention to detail
    • Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic initiativesAt Everlane, we're rethinking the way retail works. We have no middlemen taking their cut and no brand markups. Instead, we design our own luxury basics and sell them exclusively at a fraction of the traditional retail price. Since launching in November 2011, Everlane has attracted over 1,300,000 members and has been featured in The New York Times, New York Magazine, The Economist, Elle, and GQ.Please note before submitting an application: as a company, we take hiring very seriously. Interviewing with Everlane may include video and phone interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with each and every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.Everlane provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Keywords: Everlane, San Francisco , Brand Marketing Lead, Advertising , San Francisco, California

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