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Marketing Operations Manager

Company: Malwarebytes
Location: Santa Clara
Posted on: July 15, 2019

Job Description:

Who We Are Malwarebytes is the next-gen cybersecurity company that millions worldwide trust. Malwarebytes proactively protects people and businesses against dangerous threats such as malware, ransomware, and exploits that escape detection by traditional antivirus solutions. The company's flagship product combines advanced heuristic threat detection with signatureless technologies to detect and stop a cyberattack before damage occurs. More than 10,000 businesses worldwide use, trust, and recommend Malwarebytes. Founded in 2008, the company is headquartered in California, with offices in Europe and Asia, and a global team of threat researchers and security experts. We've created a fantastic culture that our employees love and were recently named in the top 10 of Fortune Magazine's Great Place to Work list. We're growing fast and are looking for some great people to join us. Who We Need Malwarebytes is looking for a Marketing Operations Manager to join our Revenue Operations team and be responsible for building and managing campaigns and templates within Marketo, optimizing and managing the marketing technology stack, and working with Sales and Marketing to optimize the Lead-to-Sale process. You will work closely with the Sales, Marketing, IT and Finance teams to evolve business processes, technology, database management and analytics to support the company growth plan. Our ideal candidate is detailed oriented, passionate about leveraging technology to scale, an expert in driving solid operations programs, and has the business acumen to translate data-driven decisions into actionable enhancements to fuel sales growth. This position will report directly to the Vice President of Revenue Operations. What You'll Do Optimize our global marketing automation strategy by applying best practices to our Marketo instance. This includes the lead-to-sales funnel automation processes, policies, scoring methodology, workflows, service- level agreements with Sales, marketing programs and workflows. Define and execute improvements to enhance productivity, conversion rates, programs/campaign ROI, and sales growth. Create and optimize campaigns and programs templates for landing pages, emails, web forms Work cross functionally to manage and optimize the Marketing technology stack and integration with Sales Work with the global marketing teams and other business groups within Malwarebytes to implement best practices for all email communications creating a cohesive customer experience. Become Malwarebytes' marketing funnel expert and improve targeting by continuously improving the database quality using tactics such as data enrichment, list segmentation, Collaborate with regional marketing, sales teams and SDRs to refine the lead-to-sale process, automate lead processing tasks and measure lead delivery effectiveness. Contribute in the development, management and analysis of Marketing KPI's, standardized operational reports and dashboards to provide visibility into the business, lead-to-sales conversion rates, campaign ROI and trends. Identify trends, best practices and technologies to drive lead acquisition, improve conversions, optimize email marketing and support the growth of the business. Develop and deliver training on Lead Optimization strategy, processes and policies. Includes training tools, quick reference guides, policies and procedures. Skills you'll need to have Relevant undergraduate degree or equivalent work experience. 4+ years experience in marketing operations, with experience in marketing technical SaaS B2B products Extensive experience with Marketo and Salesforce and a deep understanding of how to optimize the infrastructure, workflows, and reporting. Marketo certification, HTML, CSS, JavaScript provide distinct advantages. Expert understanding of the lead-to-sales funnel and demand generation. Experience working with data and analytics including: identifying and correcting data quality issues, working with developers and architects to define data needs, performing detailed analysis in Excel or similar tools. Knowledge of industry email marketing, CAN-SPAM, GDPR, and best practices. Excellent communication skills, highly organized and the ability to communicate to technical and non-technical audience Problem solving attitude ready to excel in a fast paced, data driven revenue team. What We Offer An opportunity to do something great for yourself and the world A great work environment that supports growth and development Competitive compensation and benefit packages 401(k) matching program Open time off policy Stocked kitchen with healthy (and some unhealthy) drinks, snacks, fruit and lunch options A company that enjoys having fun; holiday and summer parties, sporting events and lots of other great stuff

Keywords: Malwarebytes, San Francisco , Marketing Operations Manager, Advertising , Santa Clara, California

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