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Head of Growth Marketing

Company: CyberCoders
Location: San Francisco
Posted on: July 16, 2019

Job Description:

Head of Growth Marketing
Position: Head of Growth MarketingLocation: San FranciscoPay: Competitive salary with equity!We are looking for a Head of Growth Marketing with expertise in both acquisition and retentionperformance marketing to drive long-term, exponential growth. We are a growing company at theintersection of luxury fashion and technology. This individual will play an integral role in shapingthe future of our vision by developing, executing and refining a holistic growth marketing strategy.He/she must be motivated by having deep ownership and impact. This role requires thecombination of analytical and creative skills: maniacally tracking the performance of a marketingbudget while creatively managing campaigns with affiliates and influencers to continue elevating our luxury brand narrative. The Head of Growth Marketing will have the opportunity tobuild out the marketing team and infrastructure necessary to drive sustainable growth.
Top Reasons to Work with Us
We're a direct-to-consumer luxury handbag brand and serve the modernprofessional woman by combining luxury design and quality with versatility and functionality. Ourproducts are handcrafted in Florence, Italy, at a family-owned factory that has been producingproducts for leading luxury brands such as Saint Laurent, Fendi and Balenciaga for 40+ years.
What You Will Be Doing
- Drive acquisition marketing across all performance marketing channels, including butnot limited to:o Facebook / Instagramo Google AdWordso Pinteresto Affiliateso Influencerso Other non-traditional platforms such as LinkedIn, Reddit, direct mail, YouTube andmore- Identify, test, measure, and optimize various marketing channels in order to grow thecompany's top-line while maintaining strong LTV/CAC ratio and unit economics- Identify, negotiate, and collaborate with affiliates and influencers to execute paidcampaigns that elevate our brand while driving ROI-positive conversions- Develop, implement and refine retention marketing strategy, including but not limited toemail marketing, loyalty and referrals, to drive repeat purchases and maximize customerLTV- Track and optimize every step of the marketing funnel in order to optimize uniteconomics, LTV / CAC ratio, and create virtuous marketing cycle- Assist SENREVE team in developing new marketing strategies for new internationalgeographies- Identify, evaluate and select appropriate tools and software to enhance and automate marketing process- Develop the database infrastructure in order to build analytics dashboards and reports toprovide robust, real-time view of marketing funnel and ROI across each acquisitionchannel- Manage third-party vendors and campaign partners to drive exponential, long-term ROI-positive growt- Build and hire high-performing marketing team to help achieve our growthstrategy
What You Need for this Position
SKILLS REQUIRED:- Strong analytical skills and passion for leveraging data to derive insights and driveimpactful business and marketing decisions- Advanced proficiency in Excel is a must; SQL and other database skills is nice-to-have- Mastery of Facebook Business Manager, Google Adwords, and Google Analytics is a must- Ability to thrive in an intense, fast-paced, high-growth, and entrepreneurial environmentwith passion for building processes and teams from scratch- Ability to think critically, learn quickly, master cutting edge channels and newtechnologies, and grow personally and professionally- Deep knowledge of current and emerging digital technology- Strong combination of strategic, tactical and leadership skills- Passion for the intersection of traditional high-end luxury, technology and digitally nativevertical brands- Motivated and trustworthy self-starter with high efficiency work style, time management,and accountability- Highly organized and detail-oriented with passion for seamless execution, problem-solving, and building and improving scalable processes and teams- Team-oriented; willing to take on responsibilities outside of immediate scope whenneededEDUCATION AND QUALIFICATIONS:- BA from a leading institution preferred- Previous experience in acquisition and retention marketing at a consumer startup- Previous experience leading and managing a team is a plus- Understanding of technologies and leading reporting tools necessary for performancemarketing- Experience working at a digital marketing or e-commerce brand is a plus
What's In It for You
- Vacation/PTO- Medical- Dental- Vision- Equity

So, if you are a Head of Growth Marketing with a passion for fashion, please apply today!
- Applicants must be authorized to work in the U.S.
CyberCoders, Inc is proud to be an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

Your Right to Work In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

Keywords: CyberCoders, San Francisco , Head of Growth Marketing, Advertising , San Francisco, California

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