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Head of Content Marketing

Company: Yelp
Location: San Francisco
Posted on: June 17, 2019

Job Description:

Yelp is seeking a highly creative and experienced B2B marketing leader to build and oversee our content marketing practice. Small businesses around North America rely on Yelp to help them to build their brand and acquire new customers. From restaurants to home and local services, we have one of the largest communities of business owners on our platform - Yelp for Business. Now, we'd like to amplify our position in the market and create more meaningful connections with business owners through the development of a strategic content marketing program. As Yelp's Head of B2B Content Marketing, you will develop a content marketing strategy that aims to solidify Yelp's market position as a partner to the local business community, and drives inbound interest in our solutions. You'll be responsible for aligning the development of content across the customer lifecycle, with a focus on blog, web and social media. You'll launch highly creative content programs that yield engagement amongst the small business community, and earns Yelp a place with business owners as a go-to place for education, advice and knowledge. You'll partner closely with leaders across the organization to build a program that improves results across the board, from self-service customer acquisition to customer retention to brand development. You'll be a core member of the marketing senior leadership team. Responsibilities Spearhead creative content marketing initiatives that build positive perception and momentum in the local business community, and drive incremental results for the business Build a team of writers and editors to deliver content that is closely tied to the segments of the market and business outcomes most important to Yelp Build a content engine that can cover a diverse range of benefits & proof points across both small business categories (restaurants, home services, auto services, professional services, health & beauty services, etc) and product offerings (advertising, various operational saas products) Develop a content marketing plan that maps out important milestones for growing the practice from today's experiment to a world-class integrated function Partner closely with channel marketers (email, owned & earned channels, performance marketing, social, and PR) and product marketers to devise a promotional strategy that drives viewership and engagement with Yelp Measure, track and assess the team's content, and related channel strategy based on performance of assets and messaging Build a strong foundation of program management, process and cross-functional operations to capitalize on bigger market opportunities, and sustain growth Play a key role in building the Yelp marketing culture, with a strong focus on collaboration and interoperability between the various marketing disciplines Report to Yelp executives periodically on content marketing performance, providing expert analysis, opinion and counsel on budgeting and strategy Skills 7-10+ years of experience in marketing, with a focus on content marketing Demonstrable experience managing and developing high-performing teams - an inspiring leader Experience in b2b marketing required; experience with local SMB segment preferred Experience at companies with a self-service customer acquisition model a plus Deeply creative, ability to challenge normal and execute on new playbooks Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners Knowledge of SEO best practices Knowledge of Social Media best practices At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include Playing Well With Others and Authenticity. We're proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at ********************************** or ************. Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.

Keywords: Yelp, San Francisco , Head of Content Marketing, Advertising , San Francisco, California

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