Marketing Product Manager, Marketo
Company: First Republic
Location: San Francisco
Posted on: June 16, 2019
Product Manager, Marketing Technology - Marketo Administrator
San Francisco, CA
At First Republic, we care about our people. Founded in 1985, we
offer extraordinary client service in private banking, private
business banking and private wealth management. We believe that
personal connections are everything and our success is driven by
the relationships we form with our colleagues and clients. You'll
always feel empowered and valued here.
Incredible teams doing exceptional work, every day
The Marketing and Communications group provides the tools,
resources and guidance to support our bankers and wealth managers
in growing existing client relationships and building new ones. We
serve as a strategic partner to our stakeholders in helping to
maintain a best-in-class Net Promoter Score through safeguarding
and promoting our brand of exceptional client service.
The First Republic Marketing Technology and Data team is
responsible for the implementation and integration of our martech
stack and stewardship of our future tech roadmap to support
business goals. The Product Manager - Marketo Administrator will
oversee the administration and optimization of our marketing &
email automation platform (Marketo Engage) together with Adobe
add-on products (e.g. Audience Manager) to build a unified and
robust campaign management ecosystem.
The ideal candidate has demonstrated competencies in being
analytical, tactical and strategic, and has experience in the
Marketo platform or a similar marketing automation tool. The
candidate will have experience with, and an understanding of
digital marketing best practices to support a high touch business
model. The candidate will work closely with the email marketing
team, the data analytics team, the project management team and will
serve as a subject matter expert on the platform.
What you'll do as a Product Manager, Marketing Technology - Marketo
* Serve as the subject matter expert (SME) for the Marketo
platform, and other associated technologies (Adobe Audience Manager
as an example) within the marketing organization. Responsible for
incorporating ongoing market research, vendor enhancements and
stakeholder feedback on features and priorities to drive long-term
strategy for the platform.
* Serve as the Marketo platform SME for ongoing corporate project
* Work closely with the campaign management team to advise and
optimize campaign execution, define client segmentation, journey
and business rules. Monitor email deliverability and list hygiene
to ensure optimal inbox placement and privacy compliance. Assist
with lead database management; data normalization, custom fields,
attributions, tags, list segmentation.
* Work with the data team to identify relevant data sources and
help with data visualization requests. Create user & management
* Serve as an SME for API integrations with the platform; manage
existing integrations and custom API web services
* Be a trusted advisor within the marketing automation tech stack,
collaborate with key partners and additional martech tools to bring
innovation to digital initiatives at First Republic.
* Work closely with the in-house development team to manage product
backlog/ongoing enhancements to the platform.
* In conjunction with the campaign management team, create and
deliver user training on the platform
What skills you will use:
* Advanced user and administrator of Marketo
* 3+ years of hands-on experience
* Marketo certification preferred
* Knowledge and experience with SOAP and REST API integrations
* Advanced user of Salesforce; knowledge of Salesforce packages,
custom fields and objects
* Experience in database management; proficient in Excel and Google
* An understanding of HTML in Marketo landing pages and emails
* Be a phenomenal team player
* Excellent written and verbal communication
Own your work and your career - apply now
Are you willing to go the extra mile because you love what you do
and how you can contribute as a team? Do you want the freedom to
grow and the opportunity to take charge of your own career? If so,
then come join us.
We want hard working team players. You'll have the independence to
learn, lead and drive change. A culture of extraordinary service,
empowerment and stability - that's the First Republic way.
Pursuant to the San Francisco Fair Chance Ordinance, we will
consider for employment qualified applicants with arrest and
conviction records, to the extent consistent with applicable
federal and/or state law.
Keywords: First Republic, San Francisco , Marketing Product Manager, Marketo, Advertising , San Francisco, California
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