Sr. Coordinator, Direct Marketing
Location: San Francisco
Posted on: June 15, 2019
At Niantic, we're passionate about real world, social, mobile games
that inspire players to go on adventures on foot with others. Do
you share this passion and want to help encourage others to step
outside and go on an adventure? If so, our Marketing team is
seeking a Direct Marketing Sr. Coordinator to help craft quality
direct marketing and engagement programs which celebrate these
passions. We're looking for someone who is hardworking with proven
technical skills and lifecycle marketing experience to bring our
user experience to the next level. If you're a knowledgeable
'expert' who knows a thing or two about user engagement and
retention, we'd love to hear from you.
In this role, you'll work closely and collaboratively with the team
to plan, manage, and execute omnichannel campaigns, including but
not limited to, email, in-app messages, push notifications, and
SMS, driving user engagement on multiple touch points along the
user journey - onboarding, retention, and re-engagement. You will
be responsible for data reporting and analytics part of the
marketing performance and help the team make informed decisions to
optimize user experience. This role is not eligible for immigration
- You will support the Product and Product Marketing teams to
develop and execute campaigns across Niantic products.
- You will monitor and report campaign results on a regular
- You will conduct user segmentation, list management, A/B
testing and user surveys to improve campaign performances.
- You can collaborate effectively with a global cross-functional
- You have some knowledge about mobile-first omnichannel
platforms, like Braze or Leanplum.
- You have experience in conducting user surveys.
- You have a Bachelor's degree or equivalent experience in
Marketing, Business Administration, Liberal Arts, or a related
- You have at least 2 years experience in a lifecycle or direct
marketing role, preferably in the tech, gaming or mobile app
- You have a proven track record of crafting marketing campaigns
for various communication channels.
- You have basic HTML and debugging skills.
- You are passionate about Niantic's games.
Join the Niantic team!Niantic is the world's leading AR technology
company, sparking creative and engaging journeys in the real world.
Our products inspire outdoor exploration, exercise, and meaningful
Originally formed at Google in 2011, we became an independent
company in 2015 with a strong group of investors including
Nintendo, The Pok--mon Company, and Alsop Louie Partners. Our
current titles include pioneering global-control game Ingress, and
record-breaking AR game Pok--mon GO. Our third title, Harry Potter:
Wizards Unite, is currently in development.
Niantic is an Equal Opportunity and Affirmative Action employer. We
believe that cultivating a workplace where our people are supported
and included is essential to creating great products our community
will love. Our mission emphasizes seeking and hiring diverse
voices, including those who are traditionally underrepresented in
the technology industry, and we consider this to be one of the most
important values we hold close.
We're a hard-working, fun, and exciting group who value
intellectual curiosity and a passion for problem-solving! We have
growing offices located in San Francisco, Sunnyvale, Bellevue, Los
Angeles, London, Tokyo, Hamburg, and Zurich
Keywords: Niantic, San Francisco , Sr. Coordinator, Direct Marketing, Advertising , San Francisco, California
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