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Associate Director, Marketing Business Operations

Company: Walmart eCommerce
Location: San Bruno
Posted on: September 15, 2018

Job Description:

Position Description Walmart.com, with an annual run rate of $10B in revenue, is growing rapidly and has aggressive goals of continued growth. This growth is driven by a compelling value proposition and a significant increase in marketing investment. The building and operation of an efficient marketing organization that is data and insights driven to manage this marketing investment is critical to enable this aggressive growth. The Business Operations team in Walmart.coms marketing organization is responsible for driving the efficient operations of the marketing activities across media channels and retail verticals. The Associate Director, Marketing Business Operations, located in our San Bruno offices, reporting into the Director of Marketing Business Operations will be a key role that will enable the data driven operations of the marketing organization on a day to day basis. The role will define and operationalize the framework to measure the business. The role will work with channel and retail category leaders across the organization to synthesize the insights and drivers of performance, align on actions and drive the follow through of the actions to accelerate ahead or course correct. Key Responsibilities: ---Partner with leaders in marketing and other leaders in the organization to define, socialize and implement the framework in which to operate and measure the Walmart.com business from a marketing perspective. ---Partner in particular with the Marketing Finance organization to maintain accurate and actionable budgets and forecasts. ---Stay on top of performance by category, efficiency of marketing channels and performance of the website. Publish the same on a regular cadence (daily, weekly and monthly) to stakeholders in and outside marketing. ---Work closely with the Marketing Analytics organization to ensure that key workflows, data requirements and dashboards required for operation of the marketing organization are resourced and set in place. ---Prepare material and at times represent marketing in key operational meetings across the company with a perspective on marketing performance and capability to drive the business. ---Co-ordinate with internal marketing leaders on actionable outcomes from cross functional meetings. ---Drive action oriented eCommerce marketing business reviews on a weekly, monthly and quarterly basis that socialize insights and drive actionable outputs. ---Keep marketing functions accountable to goals and committed actions. ---Drive understanding of customer journeys, customer segment behaviors, channel efficiency and cross channel attribution. ---Perform ad-hoc marketing analysis required at any point of time. Minimum Qualifications ---7 years professional experience in data driven eCommerce and digital marketing organizations. ---Rock solid foundation in data analytics, dashboard design and uncanny ability to use data to tell a story that drives insights and recommends outcomes and actions. ---Experience and ability to drive design and operation of forecasting models to manage the business. ---Deep understanding of eCommerce marketing and the key media channels of Search, Display and Affiliates. ---Expert skillset in MS Excel, Web analytics suites (Omniture preferred) and Dashboarding platforms (Tableau, Thoughtspot etc.). ---Strong written and spoken communication skills to socialize performance over emails and run efficient meetings. Additional Preferred Qualifications ---Data science toolset to run statistical analysis in R/SAS/SPSS preferred. ---Ability and experience with SQL like query languages and VBA for macro automation preferred. ---Ability to work cross functionally and high attention to detail. ---Masters degree in a data science or statistical field is a nice to have. Company Summary The Walmart eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the worlds largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in technology, merchandising, marketing, supply chain, talent and more, we are reimagining the intersection of digital and physical shopping to help achieve that mission. Position Summary Walmart.com, with an annual run rate of $10B in revenue, is growing rapidly and has aggressive goals of continued growth. This growth is driven by a compelling value proposition and a significant increase in marketing investment. The building and operation of an efficient marketing organization that is data and insights driven to manage this marketing investment is critical to enable this aggressive growth. The Business Operations team in Walmart.coms marketing organization is responsible for driving the efficient operations of the marketing activities across media channels and retail verticals. The Associate Director, Marketing Business Operations, located in our San Bruno offices, reporting into the Director of Marketing Business Operations will be a key role that will enable the data driven operations of the marketing organization on a day to day basis. The role will define and operationalize the framework to measure the business. The role will work with channel and retail category leaders across the organization to synthesize the insights and drivers of performance, align on actions and drive the follow through of the actions to accelerate ahead or course correct. Key Responsibilities: ---Partner with leaders in marketing and other leaders in the organization to define, socialize and implement the framework in which to operate and measure the Walmart.com business from a marketing perspective. ---Partner in particular with the Marketing Finance organization to maintain accurate and actionable budgets and forecasts. ---Stay on top of performance by category, efficiency of marketing channels and performance of the website. Publish the same on a regular cadence (daily, weekly and monthly) to stakeholders in and outside marketing. ---Work closely with the Marketing Analytics organization to ensure that key workflows, data requirements and dashboards required for operation of the marketing organization are resourced and set in place. ---Prepare material and at times represent marketing in key operational meetings across the company with a perspective on marketing performance and capability to drive the business. ---Co-ordinate with internal marketing leaders on actionable outcomes from cross functional meetings. ---Drive action oriented eCommerce marketing business reviews on a weekly, monthly and quarterly basis that socialize insights and drive actionable outputs. ---Keep marketing functions accountable to goals and committed actions. ---Drive understanding of customer journeys, customer segment behaviors, channel efficiency and cross channel attribution. ---Perform ad-hoc marketing analysis required at any point of time.

Keywords: Walmart eCommerce, San Francisco , Associate Director, Marketing Business Operations, Advertising , San Bruno, California

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