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VP of Marketing

Company: Software Related, San Francisco, CA
Location: San Francisco
Posted on: July 13, 2018

Job Description:

Company, the operations excellence platform, is currently searching for an exceptional marketing leader to join our growing team. Our platform powers the operations of more than 8,000 companies ranging from small businesses, to venture-backed startups, to large enterprises like Accenture, IBM Santander and Wipro. It’s designed to ease the slow, costly, and often painful steps that many business managers face. With Company, new operations processes for departments like customer service, HR, finance, marketing and sales can be rolled out in hours or days without IT holdup. We are looking for an experienced marketing executive to help us design and roll out our go-to-market strategy. Working alongside the CEO, you will be responsible for the planning, development, and execution of all marketing initiatives (with a focus on product marketing) and will help bring our growth to the next level. What you’ll do: Develop and implement our go-to-market strategy Implement metrics and regular reporting for the management team Build and lead a team of world-class marketing professionals Work closely with product and sales to understand our clients’ needs and create GTM strategies, communications, and collateral that reflects our brand and ROI for clients Develop and execute successful product messaging and positioning concepts and strategies Develop and scale our demand generation engine through different channels like inbound (content, SEM, SEO), outbound, events, partnerships, etc. Work in collaboration with demand gen to attain an ideal marketing mix and to optimize resources to maximize market impact Lead the team in annual and quarterly planning (designing/reviewing budget, reporting on marketing initiatives’ performance) focusing on ROI & revenue growth Build relationships with media and stakeholders through creative PR strategies Conduct market analysis to identify challenges and opportunities for growth Exercise a data-centric approach to gathering customer/user insights and use data to improve future marketing campaigns and results REQUIREMENTS What we need you to have: Proven experience and success as a marketing leader in a VP Marketing or similar role Several years of experience of B2B SaaS marketing to mid-market and enterprise buyers Experience marketing//selling into IT and/or operations Strong understanding and experience with product marketing (product messaging, positioning, etc.) Strong understanding of high-velocity, bottom-up almost consumerized approach in a B2B market Understanding of aspirational brand positioning - new “sexy” player against incumbents Strategic mindset with ability to make tough decisions based around data and metrics Excellent communication skills Experience collaborating with global teams from Latam, Europe or Asia is a huge plus

Keywords: Software Related, San Francisco, CA, San Francisco, VP of Marketing, Advertising, San Francisco, California

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